I love this signature from Avenue Talent Partners CEO Amy Volas. Her email signature is engaging, informative, and action-oriented. It shows her readers exactly where she’s active online, offers the ability to quickly schedule time on her calendar, and links to her most recent blog posts.
Volas’ signature shows that she’s engaged in her work and industry, an active thought leader, and proactive about setting meetings. A playful quote also gives readers a glimpse into her personality and work values.
Humans like to help other humans. Including a headshot in your email signature makes you more than a faceless salesperson on the other end of the internet. Make sure it’s professional and appropriately sized.
Donald Kelly, founder of The Sales Evangelist, includes a sharp photo, a link to his website, and social media icons to guide his peers to other channels of connection. This signature is friendly and invites the reader to connect over more than just email.
Include a branded image of your company’s name. It’s professional, memorable, and gives your reader a good impression of your business. My eye was immediately drawn to this SmartAcre logo in Marketing and Sales Technology Director Jenay Sellers' email signature.
Sellers also smartly linked to her company’s inclusion as an Inc. 5000 Fastest Growing Company. Because not every accolade will come with a badge, hyperlinking is the next best thing to share news with your contacts.
Salespeople know peer reviews are one of the most important tools available to sellers today. Include a link to customer reviews right in your signature, like Senior Account Executive Jack Matsen does below. Make it easy for prospects to hear how great your company is -- straight from the mouth of the customer.
Avoid the endless email chains of "Does this date work?" "What about this time?" by including a link to your calendar in your email signature. CMO Eric Quanstrom makes it easy for colleagues, customers, or prospects to grab time on his calendar without the back and forth that can sometimes lead to a loss of interest.
Quanstrom says CIENCE built an email signature template for their employees, creating a clean, cohesive, and well-branded first impression across the company.
Don’t have a design team? No problem. Create an on-brand template to use across your company. This example, from Senior Director Chris Orlob carries Gong’s signature purple color across phone, email, and website icons, and wraps things up with the company’s eye-catching logo.
So, what have we learned? Well, for starters, I have a lot of work to do on my email signature. This valuable real estate should be put to good use, so block off 15 minutes this week to refresh your email signature -- and don't forget to make sure it renders well on all major browsers and devices.