The Neuroscience Behind Storytelling in Sales [Infographic]

Download Now: Free Sales Plan Template
Emma Brudner
Emma Brudner



Which of the following two sales pitches do you prefer?

"Our product was voted #1 in customer satisfaction. It is 33% better than service X. It saves time and money."

"Steve at Business Corp. switched to our product from service X about six months ago, and he told me last week that it's saved the company $5,000 and about 10 reporting hours per week. He actually got a promotion for spearheading the transition! And the best part is that his whole staff loves the product."

I'm willing to guess you chose pitch #2 as the more interesting sales presentation. Why? Even though both versions contained the same information, the second used a storytelling framework to deliver the message. And humans are hard-wired to connect with stories, as shown in the following infographic from Ethos3.

While facts and figures are great, there's nothing quite like a customer story to capture buyers' hearts and minds. Check out the image below to dig into the neuroscience of storytelling, and learn how to spin a maximally effective yarn.


HubSpot CRM

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's sales strategy in one simple, coherent plan.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs