Amanda Sellers is a full-funnel inbound marketing expert with experience driving traffic, increasing conversions, and supporting sales enablement for more than a dozen industry verticals. Her focus has largely been in content SEO, with more than 10 years of experience leading editorial and content teams. Since the start of her career, she has been responsible for more than 60,000 pieces of web content. She's the co-author of the book "The World's Best Buyer Persona System" and currently manages the (EN) HubSpot Blog Strategy team. Amanda holds a Bachelor of Arts in Creative Writing with a Minor in Commercial Design (with a focus on the web). She was a panelist for HubSpot's First-Gens in Tech Event in 2020, won HubSpot's Remarkable Manager Award in 2022, and spoke at INBOUND 2024 on EEAT. Amanda lives in Las Vegas with her husband and 2 elderly Chihuahuas.