I'm sure you know what you're doing with your WordPress site. But what if one of your competitors has happened to stumble across some great idea that you haven't thought of before? That's why you need to keep tabs on your competitors. Don't let them hold an advantage over you! In this article, I'll show you 12 plugins that will help you analyze the competition and improve your site.

Online Tools For Analyzing Your Competitors

#1 - Google Alerts

This is Google’s own alert system, which you can use to monitor the web and keep an eye out for interesting new content.

It's very simple and easy to use. You can set it up so that you're notified every time your competitor (or any other keyword) is mentioned online. This will show you where your competitors are getting backlinks, and you might be able to take advantage of those opportunities as well.

Google Alert

#2 - Social Mention

This tool, as the name suggests, monitors social platforms and compiles reports based on the mentions of keywords.

All you need to do is enter a search term, and the tool will show you what is being said about that term across different blogs and social networks. The report you get will also tell you how many times the term has been mentioned.

#3 - Moat

This is an ad search tool that lets you put in your competitor's name and see their latest advertisements, as well as the locations of their advertisements. Their heat map analytics will also show you which ads are the most engaging. moat

#4 - Open Site Explorer

This tool basically works as a search engine for links, backlinks, and mentions. You can use it to research your competitors' linking strategy and see how they're building their web presence. If one of your competitors has a particularly high search ranking, you'll be able to see exactly how they got there. Open Site Explorer comes with a free 30-day trial - after that, you'll need to pay to use their service. opensite explorer

#5 - Alexa Traffic Rank

This resource shows where sites rank in terms of traffic. It also has analytic tools that you can use to evaluate how competitive different keywords are.

Alexa offers a free 7 day trial period. Go ahead, try it out!


#6 - SEMRush

SEMRush offers powerful tools for analyzing keywords, traffic, rank, etc. completely free. Many of these tools are free, but you'll need to pay for SEMRush's premium version for more detailed insights. SEMrush

#7 - Spy on Web

Of course, competitor research doesn't have to cost you - Spy on Web is completely free. Enter in a URL or IP address, and Spy on Web will show you all the domains that are owned by the same person with that information.

#8 - Ahrefs

This tool is specifically for backlinks. It provides information about top pages, IPs, and external links regarding your competitors. This is very useful for analyzing your competitor's inbound strategy. The great thing about Ahrefs is that it displays this information with charts and graphs, so it's very easy to understand. Also, it's free! ahrefs

#9 - Adbeat

This crawler will show you your competitor's most profitable publisher, ad copy, and landing pages. This will give you a better idea of where you should be directing your own marketing efforts.

#10 - Topsy

Topsy is the world's largest social data index. It lets you track conversations about your brand, so you'll be able to keep a finger on the pulse of the public and make more informed business decisions. spy on your competitors

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Originally published Mar 20, 2020 5:22:11 PM, updated March 20 2020