Pros & Cons of Building Your Website With AI

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Madison Zoey Vettorino
Madison Zoey Vettorino



Want to make use of artificial intelligence to build your website? You're not alone. It's possible to harness the power of AI to build stronger websites — but there are also some AI pros and cons for site creation to keep in mind. (Don't worry — I think you'll see that the pros can outweigh the cons if you use your AI website design tools wisely.) 

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In this post, I'll walk you through the AI pros and cons to consider if you're thinking about building your website with this emerging technology. You'll learn all about — you guessed it — AI pros and cons for site creation. Then, we'll walk you through some ways you can use artificial intelligence to craft a website visitors will look forward to returning to. 

AI Pros and Cons for Website Creation: Pros

There are plenty of pros associated with using AI for website creation. Let's dive deeper into some of them now. 

Pro #1: More Efficient Creation and Design 

Gone are the days when launching a website was a multiple weeks or months-long process. Now, with AI, you can get your website live on the internet faster than ever — and without sacrificing quality or customization, mind you. Thanks to design tools fueled by artificial intelligence, you can bring your vision for your website to life in a matter of minutes instead of weeks. 

Some popular ways to use AI design tools include generating unique imagery, pairing fonts together, or even producing a fully customized website on the spot. 

Pro #2: Streamline SEO Efforts

We all know how labor-intensive enacting search engine optimization (SEO) best practices can be. Here's some excellent news: AI is here to help streamline your SEO efforts. For starters, if you're redesigning your website, you can use AI to analyze the pre-existing content on your site and make suggestions to enhance your site for readability, keyword density, and other facets of your site that can impact your ranking on the SERPs. 

Additionally, you can use AI to guarantee that your site has the correct structural elements to succeed from an SEO standpoint. For instance, you can use generative AI to help you create blog posts that feature headings with keywords that you want to rank for. 

Pro #3: Present Users with a Personalized Experience

According to McKinsey, 71% of consumers expect brands to provide personalized interactions — and 76% grow frustrated if this doesn't occur. Suffice it to say personalization is a must if you want your business to succeed. Luckily, AI is here to help. 

This is another pro of using AI on your website when you're building it. With the help of AI, personalization isn't just feasible — it's significantly easier than it would be otherwise. For instance, you can gather visitor data, including their interactions with your content and browsing behaviors. Once you do so, you can use AI to analyze the data and provide actionable insights into your audience. You can even use AI to offer personalized content recommendations based on past readership. 

Pro #4: Answer Users' Questions Faster 

Users grow frustrated when they arrive on your website and cannot locate answers to their questions. Thanks to tools such as chatbots, AI can help ensure your audience's most burning questions are answered quickly. This ensures visitors won't click off your website because they're annoyed they can't access the necessary answers. 

AI Pros and Cons for Website Creation: Cons 

That being said, there are AI pros and cons — so let's focus on some of its shortcomings now. 

Con #1: Redundant or Unoriginal Content

The main concern associated with using AI for website building is that if you overuse AI, your team may begin to rely on it too heavily. As a result, your website may lose the human touch that makes it shine. For the best results, you should use artificial intelligence in moderation. Some of the best use cases of AI include: 

  • Helping your copywriting team brainstorm outlines for blog posts 
  • Allowing your users to get a quick answer with the help of a chatbot — but your users should still be able to easily access the customer service team if necessary. 

  • To brainstorm potential website design decisions 

Con #2: Learning Curve

Because AI is an emerging technology, there's a learning curve for website owners looking to use it to their advantage. While plenty of AI tools are relatively easy to learn, you may still need some help due to the learning curve of using a new technology.  

Con #3: Privacy Concerns

In addition, there are also some privacy concerns when using AI. For personalization with AI, you have to gather user information. Because the data you're acquiring may go through a third-party platform (the AI tool you're using to analyze it), you may not be able to protect your users' information as diligently as you typically would. 

How to Use AI for Website Building 

If you've decided using AI for website building is worth a go, here are a few of the best ways to put artificial intelligence to use. Give these uses a try, and then give yourself a pat on the back for trying something new. 

Content Generation

One of the most popular ways to use AI to build your website is in the content generation capacity. That's not to say that AI makes copywriters redundant — quite the opposite. However, your copywriting team can use generative AI to help streamline content creation. 

Using AI for site building in this capacity boosts productivity, enables more consistent messaging, and allows copywriters to output content faster. 


AI can help you analyze user behavior and provide personalized recommendations for services, products, or content types the user may find helpful.

You may even consider using dynamic content. With this, your site's content is modified based on the user's preferences and behaviors. Ultimately, this enables you to offer your users landing or product pages that match their interests. This results in a more engaging user experience that visitors will remember. 


Have you ever landed on a website that offers you no help — a nonexistent FAQ page and no chatbot in sight? If so, you know how frustrating it can be to seek assistance and be unable to find it. Luckily, one way you can use AI when building your website is by offering a chatbot. 

Not only does having a chatbot on your site reduce your customer service team's lift, but chatbots are also an invaluable addition because they improve response time and allow visitors to find what they're looking for when needed. 


Did you know that some content management systems have AI baked in? It's true. Another way you can use AI for website building is to help design your site. HubSpot offers an AI-powered website generator to help you streamline the design process. Getting started is easy — just Answer a few brief questions about your business, and then HubSpot outputs a customized site. Then, personalize it to suit your needs with no-coding required visual editing cools. (Just note this tool is currently in private beta.)

Another example of AI helping with site design is Wix. The platform offers an Artificial Design Intelligence tool that allows you to input information about the site's appearance. Then, it outputs a fully designed site in a few minutes. 

Ultimately, there are pros and cons of using AI for website design specifically. But I think putting AI web design tools to use is worth a try. Plus, if you want more control over what your site will look like, you can also consider using an AI website builder

(Psst: Want a few examples of websites created with artificial intelligence? Check out this roundup.) 


Thanks to AI tools, SEO doesn't have to be an afterthought when building your website. Instead, you can use artificial intelligence-powered SEO tools to bake best practices into your website while crafting it. The result ultimately can be a website that will perform better on the search engine results pages (SERPs)

Want more information about using artificial intelligence to boost your SEO efforts? We've got you covered

Consider AI Pros and Cons Carefully 

Now that you better understand the AI pros and cons for website design, building, and creation, you can make better-informed decisions regarding how you want to use this new technology on your own site. 

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