Karla (Cook) Hesterberg is the Director of Content Marketing at HubSpot. In her current role, she oversees multiple blog properties and content marketing growth initiatives. Previously, Karla was the Managing Editor of HubSpot's Marketing and Agency Post Blogs. Her diverse experience includes topics in educational marketing content, thought leadership, data analysis, storytelling, and search optimization. Holding a BA in Rhetoric from Bates College and an MSc in Corporate Communications from Northeastern University, Karla is based in coastal Massachusetts.