Meredith Smith

Meredith Smith is a gifted writer, editor, and strategist with a knack for building digital assets. She has been building websites since the early days of the Internet, and she loves to help small businesses find and launch their presence online. She learned all this firsthand when she started her own ecommerce site to sell fragrances. Frustrated by the lack of vegan, cruelty-free perfumes, she launched her own brand, Sweet Anthem, in 2010. Her success proved that fragrance could be sold online, shaping ecommerce strategies still used by major and indie brands today. She graduated from Texas Tech University and currently works at Nature’s Way in Minneapolis.