COMMENTS
Would you add more specialists in the next webinar ?
Hi Russell--
We have a bunch of webinars featuring a few guest speakers. Check them out on our webinar schedule and feel free to sign up: http://www.hubspot.com/marketing-webinars/
Thanks,
Maggie
To me, timing and marketing in general are a lot like driving. For the most part, you make small changes, tweaking the wheel right and left, pressing down lightly on the gas and/or brake to make sure your going the right speed and staying in the middle of your lane. Every once and while though, your gps barks at you that you're about to miss a turn and you have to slam on the brakes and crank to wheel to make sure you stay on course.
With marketing/timing it's mostly small adjustments but every once in a while it becomes obvious that you need to make a big change to stay on track.
With regard to #3:
There are few things more irritating than people/accounts that are tweeting/repackaging the same content two or three times every day. And changing the headline makes it even worse. In that case we're expecting new content, only to find out we've been duped in to clicking through to content that isn't new at all. Thank you - As regular followers of your Twitter account we sincerely appreciate you wasting our time in your quest for more followers and more attention.
We've got to get away from these incessant carpet-bombing techniques designed solely to amass followers and/or get noticed - it's maddening and it only adds to the increasing avalanche of Social Media static. In fact it's worse than static - it's digital litter.
@Jeff--
Thanks for your comment! We actually try to post new content on Twitter every day. But we have an entire team of marketers working hard to create these stories and highlight marketing lessons for our audience. Most businesses don't have that many writers or don't have enough time to spend on blogging, for instance. Our advice is primarily for these businesses--to reassure them that one can use existing content, too. Of course, it is ideal to come up with new and fresh ideas. No doubt about that!
@Magdelena -
Sorry, didn't mean to imply that you (HubSpot) was guilty of that behavior - was using "you" to refer to those who DO repost/repackage the same content multiple times with little/no regard for regular followers.
Will choose my words more carefully next time :)
Outstanding blog and webinar! I learned a lot -- most importantly how to be the most effective on twitter and the timing of my blog posts! As always HUBSPOT Rocks!
No worries, Jeff! :) Just wanted to also clarify that we fully support original and new content.
Thanks, Vicki! Glad you enjoyed it!
I say as a post goes up..then your social world should be notified..this will get you viral traffic.
"Black Seo Guy "Signing Off"
I'm curious about the impact that the method someone reads their social media has upon click through rates etc. I just haven't figured out a way of measuring it :)
For instance a tweet in the main feed can be easily missed by followers. If they are using a specific group feed using tweetdeck/hootsuite etc there is probably less noise - how does that impact the stats?
Enjoyed the webnar! One question: I write for a blog geared towards college students and grads, is there any information regarding when college students are most often online?
Kinda sad that my question/concern didn't get answered, so I figure I'll try again:
The assertion that very frequent blog posts (e.g. multiple posts per day) leads to engagement is one that I struggled with, mostly because I see a causation/correlation issue.
Most blogs that have multiple posts/day are staffed by more than one person and most of the staff is blogging for a living, e.g. BoingBoing, Chris Brogan, tech blogs like Engadget and Gizmodo, Apartment Therapy.
So, which came first: the popularity that allowed for professional, full-time blogging that allowed for multiple posts per day? Or multiple posts per day that recruited a following that allowed for professional, full-time blogging? In the case of BoingBoing, professionally staffed tech blogs, and Apartment Therapy, I believe I can safely say that the popularity came first.
This may be a question for a slightly different conversation, but how do I choose which content goes out through each medium - Facebook, Twitter, Blog, Email blasts...?
I asked two questions during the Twitter after party and didn't see an answer (though Dan may have done so and I missed them in the ocean of Tweets). I hope you don't mind my re-asking them here:
1. How does Dan's research differ for nonprofits vs for-profit corporations?
2. What's your take on having a personal and professional Twitter handle? Should we separate business and pleasure?
Thanks in advance...
@Caitlin for most of the very popular blogs, the frequent posting absolutely came first, in fact thats the reason they go so popular.
@amy experiment with your audiences and types of content and you'll learn which types resonate best with which channels. beyond that, I've done a bunch of research that shows stuff like photos do better on Twitter, videos do better on Facebook, etc. Facebook is a much more mainstream audience than Twitter.
@Matthew for some reason people are confused with the idea that b2b/b2c and profit/non-profit are vastly different marketing beast in themselves.
They're not. People are people. You're talking to the same people in both ends of whatever false dichotomy we happen to be talking about.
Your specific, individual audience might be different, so experiment with that.
@Dan
I'm not sure I agree with you. Apartment Therapy, professional tech blogs, and BoingBoing in particular fly in the face of your argument. They are all professionally staffed and were either (in the case of BoingBoing and AT) to some extent pretty popular before regular blog posts began. Their popularity has certainly increased, but BoingBoing has always had a following because of the 'zine days and has always had a paid staff for the same reason.
I guess I'm looking for some actual proof to back up your claim. There are some blogs that have gotten popular after daily posts began, but others that posted a lot less regularly, became popular, and then once they became profitable allowed the author to blog full time professionally and do multiple posts per day.
According to Digital Surgeons (http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/), 457,920 US citizens with incomes of $150k+ log in to Twitter daily, whereas 1,946,160 with incomes less than $25,000 log in daily.
Without factoring the demographic impact of the webinar data, no meaningful conclusions can be drawn...
Fascinating webinar - thanks for all that wonderful data!
I'm wondering - did you see any different patterns or trends for not-for-profit organizations?
Webinar was great! And we're all learning the social media lesson. No push marketing, genuinely engage with good content.
Dan--your presentation was truly helpful as I'm creating my editorial calendar. Thank you for all your hard work and for sharing it for FREE. I would've paid for this.
Since you asked for more ideas on what to research, I'm very interested in similar data on the best times to post on YouTube (and possibly LinkedIn).
I also really appreciated your input about busting the "don't say you're a guru" myth.
Would be curious to know if other titles rank higher than the ones you listed(such as CEO vs Marketing/vs Creative/vs Art Director, vs Owner, Strategist, etc.)
Very interesting webinar! I know this question is a little late, but does the research differ for college students?