It's evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. While we have written at length about social media and inbound marketing on this blog for the past several years, we are also huge fans of data here at HubSpot. This post is a homage to all of the awesome data that exists on the web about social media, though is by no means even close to all of it.
Recently, Social Media Examiner released a really interesting research report packed full of social media related data and statistics. That report was the inspiration for this post, so we'll start off with a video from Social Media Examiner that summarizes its newly released research.
Videos
Industry Report Overview from Michael A. Stelzner on Vimeo.
JESS3 / The State of The Internet from JESS3 on Vimeo.
2. Social Media Revolution
3. Social Media Revolutions 2
Infographics
1. Visualizing 6 Years of Facebook from Mashable:
2. The Boom of Social Sites from Focus.com
4. Social Sharing Statistics From Silicon Alley Insider
5. Twitter Territory
6. Who Participates Online
7. Breakdown Of Who Blogs
8. Age Distribution For Social Sites
9. Social Networks Around The World
10. Social Mediain China
11. A Day On The Internet
12. Social Media Demographics
Inbound Marketing Blog Feed
Delia MacNamara 9:05 AM on May 13, 2010
Thank you so much for this. This is great and comprehensive. The new information is brilliant.
Thank you.
Marcus Sheridan, The Sales Lion 9:16 AM on May 13, 2010
Holy Smokes Kipp! These are some serious stats. Really found the 31 anecdotes to be quite telling...Really impressed to see that Pepsi actually cut their SuperBowl advertising to focus more on SocMedia...also, it's amazing to see how Facebook, once a 'teeny-bopper' site, has now more than 50% of its participants in the 35+ age group... Wow, excellent post!
Matt Vaughan 10:36 AM on May 13, 2010
As always - You are the man. Thanks for taking the time out to put all this great information together where it is easily accessible.
Kipp Bodnar 10:38 AM on May 13, 2010
Matt - thanks! Happy to do it. Hope everything is going well with you.
Kim Kolb 10:47 AM on May 13, 2010
Kipp..Great stuff..I love the videos because they are so impactful. They get me every time. I like sharing those with my clients and hopefully it will impact them the same way.
Roy Morejon 11:25 AM on May 13, 2010
Great post Kipp, lots of good resources here.
Becky 11:35 AM on May 13, 2010
This is an excellent report. I teach a course on social media to non-profits and this is an excellent resource.
TSSVeloso 11:35 AM on May 13, 2010
Excellent round-up, that I hope you guys keep up to date - after all, Social Media is changing as we speak.
I leave a suggestion for a non-stop stream of hourly infographics on a variety of subjects, including Social media: Visual Loop (http://visualoop.tumblr.com/.
It has hundreds of Visualization goodies, including the ones you've selected here.
Keep up the great work!!
@TSSVeloso
Michael G. Hurston 1:43 PM on May 13, 2010
Talk about a stat junkies heaven! This is a fantastic compilation of all the useful maps out there. Now if only I had enough wall space to put these all up...lol
Deb DiBiasie ND 3:24 PM on May 13, 2010
Thanks Kipp for the comprehensive report... love this stuff. keep up the good work.
Mischa Coster 4:17 PM on May 13, 2010
Great job! Perfect round-up of available info. Very relevant.
Stephanie Janes 5:06 PM on May 13, 2010
Kipp - thank you for posting these stats and facts! They certainly help when deciding where to spend some of your marketing efforts.
John Gallaugher 5:27 PM on May 13, 2010
Huge help to the professors :) Thanks a bunch - many I hadn't seen before. Keep up the good work. I hope to bring students out to see you sometime soon! John Gallaugher, Boston College Carroll School of Management
Scarlet 7:46 PM on May 13, 2010
Great collection of social media stats! Thanks!
Clodagh 10:47 PM on May 13, 2010
I just love you guys - thanks for the library of stats - awesome videos !
Kanaga Siva 11:03 PM on May 13, 2010
Fantastic! All info. we like to know are right here in one place. The growth of the Internet and the Social Media are beyond imagination. Hope more people get to see this.
Thanks.
Kanaga Siva 11:16 PM on May 13, 2010
Wonderful! Great to see all these info. in one place. The enormous growth of the Internet and the Social media is mind boggling. Thanks
inaki 10:18 AM on May 14, 2010
awesome collection of info
DragolinDesign Webdesign 4:10 PM on May 14, 2010
really nice collection of information, thanks for sharing!
Anthony 7:22 PM on May 14, 2010
Such an amazing job! This page will be so useful down the track, thanks so much.
Ira Wolfe 12:45 AM on May 15, 2010
This is simply amazing! Thanks!!!!
Haresh 2:37 AM on May 15, 2010
Some fonts in some images appear too small and hence are unreadable.
Amazing info provided, otherwise :-)
Enver 1:35 PM on May 15, 2010
Serious work.
Great share.
Thanks for this.
Lots of poster to print and post on walls.
Adam James 12:27 AM on May 16, 2010
Thanks for the great information social media is great because it makes internet marketers accountable for what they say and do on the internet. Now the honest marketers are benefiting and the ones who just offer hype are getting talked about in a bad way. I am just starting out as a internet marketer so this information is very helpfull so thanks again for this.
JD Lasica 1:27 AM on May 16, 2010
Nice, and well done.
But someone needs to point out that creating just one of these videos, reports or slide shows takes more time than aggregating all these into a single post.
Paul Hill 1:31 AM on May 16, 2010
Fantastic and engaging set of resources, thank you!
Susan Dyer 10:54 PM on May 17, 2010
Wow. Thanks so much. Great information!
Web Page Mistakes 1:20 AM on May 21, 2010
Great collection of social media stats! The Social Media Demographics and Age Distribution For Social Sites ones I found myself before reading this.
CVP Marketing Group 9:00 PM on May 22, 2010
Excellent information. Thank you. We have been watching this stuff since Youtube (one of the first Social Networks people just didn't know what to call it) came out.
Federico Lovat 7:23 PM on May 24, 2010
wow! some really interesting and unexpected facts here!
also, Thanks for citing Trendstream
Ronald Stresser Jr. 8:10 PM on June 07, 2010
Thank you, great job, very usefull!
Mike J 10:27 PM on June 08, 2010
Great gathering of stats! Really shows you the power of our efforts everyday in teaching others about the power of this new consumer behavior, social media.
Ben 7:23 PM on June 10, 2010
You guys 'get it'! Thanks for sharing and offering up value and info.