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The Ultimate List: 300+ Social Media Statistics

 

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It's evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. While we have written at length about social media and inbound marketing on this blog for the past several years, we are also huge fans of data here at HubSpot. This post is a homage to all of the awesome data that exists on the web about social media, though is by no means even close to all of it.

Recently, Social Media Examiner released a really interesting research report packed full of social media related data and statistics.  That report was the inspiration for this post, so we'll start off with a video from Social Media Examiner that summarizes its newly released research.

Videos

 

Industry Report Overview from Michael A. Stelzner on Vimeo.

JESS3 / The State of The Internet from JESS3 on Vimeo.

2. Social Media Revolution 

3. Social Media Revolutions 2

 

Infographics

1. Visualizing 6 Years of Facebook from Mashable:

facebook infographic

2. The Boom of Social Sites from Focus.com

social media infographic

3. Facebook vs Twitter

facebook stats

4. Social Sharing Statistics From Silicon Alley Insider


social media stats

5. Twitter Territory

twitter map

6. Who Participates Online


social meida usage

7. Breakdown Of Who Blogs


blogging stats

8.  Age Distribution For Social Sites

age on social media

 

9. Social Networks Around The World


global social networks

10. Social Mediain China

social media in Chine

11. A Day On The Internet


internet usage

12. Social Media Demographics


social media usage

 

Presentations

1. Universal Mccann International Social Media Research Wave 3


2. What the F**K is Social Media: One Year Later

3. Social Media For Business: 31 Stats and Anecdotes

4. Global Social Media Trends - Asia Impact

5. Social Media Marketing Facts

Social Media Marketing Facts
View more presentations from Sorav Jain.

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Posted by Kipp Bodnar on Thu, May 13, 2010 @ 08:00 AM

COMMENTS

Thank you so much for this. This is great and comprehensive. The new information is brilliant. 
 
Thank you.

posted on Thursday, May 13, 2010 at 8:05 AM by Delia MacNamara


Holy Smokes Kipp! These are some serious stats. Really found the 31 anecdotes to be quite telling...Really impressed to see that Pepsi actually cut their SuperBowl advertising to focus more on SocMedia...also, it's amazing to see how Facebook, once a 'teeny-bopper' site, has now more than 50% of its participants in the 35+ age group... Wow, excellent post!

posted on Thursday, May 13, 2010 at 8:16 AM by Marcus Sheridan, The Sales Lion


As always - You are the man. Thanks for taking the time out to put all this great information together where it is easily accessible.

posted on Thursday, May 13, 2010 at 9:36 AM by Matt Vaughan


Matt - thanks! Happy to do it. Hope everything is going well with you.

posted on Thursday, May 13, 2010 at 9:38 AM by Kipp Bodnar


Kipp..Great stuff..I love the videos because they are so impactful. They get me every time. I like sharing those with my clients and hopefully it will impact them the same way.

posted on Thursday, May 13, 2010 at 9:47 AM by Kim Kolb


Great post Kipp, lots of good resources here.

posted on Thursday, May 13, 2010 at 10:25 AM by Roy Morejon


This is an excellent report. I teach a course on social media to non-profits and this is an excellent resource.

posted on Thursday, May 13, 2010 at 10:35 AM by Becky


Excellent round-up, that I hope you guys keep up to date - after all, Social Media is changing as we speak. 
 
I leave a suggestion for a non-stop stream of hourly infographics on a variety of subjects, including Social media: Visual Loop (http://visualoop.tumblr.com/. 
 
It has hundreds of Visualization goodies, including the ones you've selected here. 
 
Keep up the great work!! 
 
@TSSVeloso

posted on Thursday, May 13, 2010 at 10:35 AM by TSSVeloso


Talk about a stat junkies heaven! This is a fantastic compilation of all the useful maps out there. Now if only I had enough wall space to put these all up...lol

posted on Thursday, May 13, 2010 at 12:43 PM by Michael G. Hurston


Thanks Kipp for the comprehensive report... love this stuff. keep up the good work.

posted on Thursday, May 13, 2010 at 2:24 PM by Deb DiBiasie ND


Great job! Perfect round-up of available info. Very relevant.

posted on Thursday, May 13, 2010 at 3:17 PM by Mischa Coster


Kipp - thank you for posting these stats and facts! They certainly help when deciding where to spend some of your marketing efforts.

posted on Thursday, May 13, 2010 at 4:06 PM by Stephanie Janes


Huge help to the professors :) Thanks a bunch - many I hadn't seen before. Keep up the good work. I hope to bring students out to see you sometime soon! John Gallaugher, Boston College Carroll School of Management

posted on Thursday, May 13, 2010 at 4:27 PM by John Gallaugher


Great collection of social media stats! Thanks!

posted on Thursday, May 13, 2010 at 6:46 PM by Scarlet


I just love you guys - thanks for the library of stats - awesome videos !

posted on Thursday, May 13, 2010 at 9:47 PM by Clodagh


Fantastic! All info. we like to know are right here in one place. The growth of the Internet and the Social Media are beyond imagination. Hope more people get to see this. 
 
Thanks.

posted on Thursday, May 13, 2010 at 10:03 PM by Kanaga Siva


Wonderful! Great to see all these info. in one place. The enormous growth of the Internet and the Social media is mind boggling. Thanks

posted on Thursday, May 13, 2010 at 10:16 PM by Kanaga Siva


awesome collection of info

posted on Friday, May 14, 2010 at 9:18 AM by inaki


really nice collection of information, thanks for sharing!

posted on Friday, May 14, 2010 at 3:10 PM by DragolinDesign Webdesign


Such an amazing job! This page will be so useful down the track, thanks so much.

posted on Friday, May 14, 2010 at 6:22 PM by Anthony


This is simply amazing! Thanks!!!!

posted on Friday, May 14, 2010 at 11:45 PM by Ira Wolfe


Some fonts in some images appear too small and hence are unreadable. 
 
Amazing info provided, otherwise :-)

posted on Saturday, May 15, 2010 at 1:37 AM by Haresh


Serious work. 
Great share. 
Thanks for this. 
Lots of poster to print and post on walls.

posted on Saturday, May 15, 2010 at 12:35 PM by Enver


Thanks for the great information social media is great because it makes internet marketers accountable for what they say and do on the internet. Now the honest marketers are benefiting and the ones who just offer hype are getting talked about in a bad way. I am just starting out as a internet marketer so this information is very helpfull so thanks again for this.

posted on Saturday, May 15, 2010 at 11:27 PM by Adam James


Nice, and well done.  
 
But someone needs to point out that creating just one of these videos, reports or slide shows takes more time than aggregating all these into a single post.

posted on Sunday, May 16, 2010 at 12:27 AM by JD Lasica


Fantastic and engaging set of resources, thank you!

posted on Sunday, May 16, 2010 at 12:31 AM by Paul Hill


Wow. Thanks so much. Great information!

posted on Monday, May 17, 2010 at 9:54 PM by Susan Dyer


Great collection of social media stats! The Social Media Demographics and Age Distribution For Social Sites ones I found myself before reading this.

posted on Friday, May 21, 2010 at 12:20 AM by Web Page Mistakes


Excellent information. Thank you. We have been watching this stuff since Youtube (one of the first Social Networks people just didn't know what to call it) came out.

posted on Saturday, May 22, 2010 at 8:00 PM by CVP Marketing Group


wow! some really interesting and unexpected facts here! 
 
also, Thanks for citing Trendstream

posted on Monday, May 24, 2010 at 6:23 PM by Federico Lovat


Thank you, great job, very usefull!

posted on Monday, June 07, 2010 at 7:10 PM by Ronald Stresser Jr.


Great gathering of stats! Really shows you the power of our efforts everyday in teaching others about the power of this new consumer behavior, social media.

posted on Tuesday, June 08, 2010 at 9:27 PM by Mike J


You guys 'get it'! Thanks for sharing and offering up value and info.

posted on Thursday, June 10, 2010 at 6:23 PM by Ben


Comments have been closed for this article.