It's evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. While we have written at length about social media and inbound marketing on this blog for the past several years, we are also huge fans of data here at HubSpot. This post is a homage to all of the awesome data that exists on the web about social media, though is by no means even close to all of it.
Recently, Social Media Examiner released a really interesting research report packed full of social media related data and statistics. That report was the inspiration for this post, so we'll start off with a video from Social Media Examiner that summarizes its newly released research.