Philamplify Launches to Inspire Greater Foundation Transparency

    by Taylor Corrado

    Date

    May 9, 2014 at 4:00 PM

    speech-bubble-pinsOrganizations vying for grants from foundations are looking for increased transparency from those grant-makers. Charity Navigator has responded to the need by updating their rating system to launch in 2016. The Foundation Center has also increased their efforts to help foundations be more transparent. 

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    Data Driven Fundraising Is on the Rise for Universities and Nonprofits

    by Taylor Corrado

    Date

    May 8, 2014 at 4:00 PM

    line-graphMany organizations and schools are catching on to the data craze in the fundraising departments. And with data comes analytics -- and analyzing all the information you're collecting. In a recent article by the Chronicle of Philanthropy, several nonprofits and universities shared their success using data, including Johns Hopkins University World Vision, CARE, and Boston College.

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    Want to Boost Enrollment? Segmenting Prospective Students Can Help

    by Taylor Corrado

    Date

    May 6, 2014 at 4:00 PM

    register-stampSegmentation has many benefits, especially when attracting prospective students to your school’s programs. The more personalized and tailored your email messaging is, the higher success your email campaigns will have.

    Let's talk specifics, though. Segmentation helps you impact critical email metrics, seeing improvements like:

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    How Online Schools Are Using Blogging to Attract Prospective Students

    by Taylor Corrado

    Date

    April 29, 2014 at 5:00 PM

    computers-sunlightOnline education has grown consistently in the U.S. according to The Sloan Consortium's 2013 Survey of Online Learning Report -- a yearly study on the growth of online education. 

    With the nature of these schools being to enroll students in online courses, having a clear online marketing strategy is an obvious need to attract

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    8 Types of Content to Help Engage Prospective Students

    by Taylor Corrado

    Date

    April 18, 2014 at 5:00 PM

    eightballYou can't ignore your prospective students. But the majority of those visiting your website are just looking for more information -- and are not ready to take the big leap of applying.

    This is where your school's content strategy comes into play. You need to develop, publish, and share information that these students are

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    Taylor Corrado

    Taylor Corrado is the Head of Nonprofit and Education Marketing at HubSpot, the inbound marketing software company.


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