Calls-to-action. You know that they're a crucial component of inbound marketing. You know you need 'em on your website if you want to attract more visitors, generate more leads, and convert more customers.
... And that's about all you know.
Don't worry, though! Calls-to-action are actually a pretty simple marketing concept.
To get the down-low on this marketing term, take a minute to watch the animated GIF below. You'll learn what a call-to-action actually is and how you can use it in your marketing. Once you're done, you'll be creating them yourself in no time.