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    How to Create an Editorial Calendar Using Google Calendar [Free Editorial Calendar Template]

    By Corey Wainwright

    editorial-calendar-templates.jpeg

    One of the most frequent questions we get from aspiring and current inbound marketers is, "How do you manage all of that content?"

    When we tell them we use an editorial calendar, the next question is often, "Oh, how much does that cost?"

    ... Nothing. Because, for the most part, we use Google Calendar.

    Download our free editorial calendar templates for Google Calendar and Microsoft Excel here. 

    Surprised? There are a lot of great calendar tools out there you can choose from. (In fact, for those of you who are HubSpot ... Read More

    The Handy Character Count Guide for Blog Posts, Facebook Pages & More

    By Lindsay Kolowich

    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z?

    For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

    Read More
    How to Create Shareable Content: 46 Tips From the Experts [Infographic]

    By Lindsay Kolowich

    It's not enough just to write some content, publish it, and cross your fingers it does well. Most experts have found it takes a lot of thinking, strategizing, and optimizing to create content that your audience not only reads, but shares with their networks and links back to on their websites.

    SEO Expert Steve Wiideman, for example, recommends starting with question-based keywords and prioritizing them by search volume.

    Read More
    The Pocket Guide to Grammar: Important Tips & Rules Everyone Should Follow [Infographic]

    By Lindsay Kolowich

    Do you compliment your friend on his new haircut, or complement him? Did that movie have an affect on you, or an effect? Did you walk fewer steps or less steps than you did yesterday?

    The English language is full of confusing spelling and grammar rules. It doesn't matter if you're still a student or writing professionally for your job: From time to time, we all need a little reminder for how to spell a difficult word or whether it's okay to start a sentence with "and."

    Read More
    How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

    By Nili Molvin Zaharony

    B2B marketing survives and thrives on the steam engine of content. But it can be hard to fuel that engine with constant inspiration day after day, and week after week.

    Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness.

    How do you keep up? One good answer is crowdsourcing.

    As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. In one study, 70% of U.S. consumers noted that they trust brand recommendations from friends, above and beyond a company’s own content marketing, which means, at least some of your content should come from people similar to your readers.

    By crowdsourcing, you’ll get content that’s relevant, targeted, and full of new insights. What’s more, you’ll gain fodder for your own creativity, as well as more free time to put inspiration to work in your marketing endeavors. Here, we’ll share some best practices for crowdsourcing your next blog post.
    Read More
    Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches

    By Ginny Soskey

    When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. 

    I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing. 

    Read More
    The Anatomy of a Highly Shareable List Post [Infographic]

    By Lindsay Kolowich

    List posts, also called list-based posts or "listicles," are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. Why? Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types.

    Read More
    How to Use Data to Create More Relevant Content

    By Rob Lons

    Content marketers don't just write, they write with purpose.

    While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. 

    Read More
    Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

    By Pamela Vaughan

    A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.

    We're crazy, right? We must be crazy. We're the same people who just recently blogged about how important growing subscribers is to increasing blog traffic. What gives?

    Read More
    12 Tips for Writing With Unforgettable Personality

    By Neil Patel

    The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.

    A writing personality is just as real, unique, and nuanced as your personality in everyday life -- except you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.

    Read More
    10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)

    By Danielle Irigoyen

    When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.

    So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them? Here are a few common ones to start off with that may help at your place of business:

    Read More
    17 of the Best Free Stock Photo Sites

    By Carly Stec

    We've all heard the mantra, "Don't settle for anything less than you deserve."

    Yet for some strange reason, many people continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. 

    But the truth is, high-quality stock photos don't have to come hand-in-hand with a hassle or high price tag.

    Read More
    17 of the Best Examples of Beautiful Blog Design

    By Lindsay Kolowich

    Bloggers are now the third most trustworthy source of information, following only friends and family, according to a U.K. survey. That's right: Bloggers are trusted more than celebrities, journalists, brands, and politicians. But how do you get people to fall in love with your blog in the first place? (Aside from remarkable content, of course.)

    Well, just as your website homepage is like the front door to your business, so too is your blog homepage the front door to your business blog.

    Download our full collection of blog design examples here to inspire your own blog design. 

    Read More
    Want to Attract Links to Your Website? Try These 8 Data-Driven Tips [Infographic]

    By Lindsay Kolowich

    In the seemingly eternal struggle to keep up with Google's algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people's websites to your own website.

    While link building is critical to your SEO strategy, it's not something you have complete control over.

    Read More
    5 Blogs With Comments You'll Actually Want to Read

    By Alisa Meredith

    Copyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. Thing is, this “we know what’s good for you” approach failed to take into account what their readers want – which is, to comment when they want, where they want.

    Lucky for us, there are still a multitude of great marketing blogs that welcome our comments. If you’re looking for a blog where the comments are as good as the articles, you’ve come to the right place.

    Read More
    How to Crowdsource a Blog Post Using Google Docs [Quick Tip]

    By Corey Wainwright

    When I'm walking around the city and I have to cross the street, I do this thing where I start looking both ways before I've reached the intersection. If there are no cars coming at that moment, I like to run across the street immediately instead of waiting to reach the intersection -- otherwise a bunch of cars will probably be there by the time I get to the crossing signal.

    Some people call that jaywalking. Law enforcement, for instance.

    I call it efficiency.

    Read More
    The Ultimate List of Websites Every Blogger Should Bookmark

    By Lindsay Kolowich

    All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators.

    Wouldn't it be great if all of those helpful resources were just a mouse click away?

    Read More
    What Makes Top Company Blogs So Successful? [New Data]

    By Kieran Flanagan

    Editor's Note: The InboundRank tool was retired in January 2016.

    Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis.

    But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. The key is nailing down the right strategy for publishing, optimizing, and promoting content so you can grow you blog into something spectacular.

    Read More
    Compounding Blog Posts: The Best Way to Grow Your Blog's Traffic [New Data]

    By Mimi An

    We've all dreamt about writing a blog post so good that it generates more and more traffic each month after it's published. Sounds like a pipe dream ... right?

    Turns out, this isn't a pipe dream after all. We recently found that there are unique blog posts in the archives of many business blogs that generate compounding traffic month over month and year over year.

    Read More
    How to Write an Author Bio That Doesn't Suck 

    By Neil Patel

    If guest posting is part of your content distribution and promotion strategy, you’ve probably experienced this frustration.

    Here’s what happens: You write a great article for a guest publication, and at the end, you’re compensated with a tiny, little paragraph about you. 

    Read More
    The Anatomy of a Grammar Nerd [Infographic]

    By Lindsay Kolowich

    Are you pro-semi-colon? Does the word "irregardless" make you cringe? Do you silently (or not-so-silently) correct your friends' and family's grammar mistakes on a regular basis?

    If you answered "yes" to any of these questions, chances are you're a grammar nerd. It's cool -- a lot of us are, too. Actually, it turns out there are quite a few of you out there.

    Read More
    Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

    By Ginny Soskey

    The marketing industry has always been obsessed with the quality vs. quantity debate.

    Should you create more content of a lower quality or less content of a higher quality?

    In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time researching and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads.

    Read More
    How to Use Excel to Run a Blog Content Analysis

    By Rachel Sprung

    Have you ever poured your heart and soul into a blog post only to see it completely tank?

    It doesn't generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn't that drive you crazy?

    To gain a better understanding of their audience's interests -- and ensure that their content is actually resonating -- smart marketers are turning to the performance numbers of existing content to inform their strategy. 

    Read More
    The Blogging Tactic No One Is Talking About: Optimizing the Past

    By Pamela Vaughan

    Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.

    That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process.

    Read More

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