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Marketing / May 31, 2016 4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]
4 Mistakes to Avoid When Scaling Your Content Marketing [Infographic]

By Lindsay Kolowich

scale-content.jpeg

It's all too common for marketers to equate scaling content with simply producing more content, regardless of quality. But that approach is flawed, as it becomes increasingly difficult to achieve more visibility when your content isn't all that great.

How can you scale your content marketing while keeping up with the evolving standards for quality? Well, we'd be doing you a disservice if we told you it was going to be easy. The truth is, you'll likely run into a handful of challenges. 

To learn more about some of the common mistakes marketers make when scaling their ... Read More

Marketing / May 17, 2016 How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates
How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates

By Rachel Sprung

You've probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog?

Read More
Marketing / April 26, 2016 How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]
How to Optimize Your Existing Blog Content for Traffic & Conversions [Live Google Hangout]

By Christine White

Every marketer knows that a successful inbound marketing strategy includes a blog. But not just any blog -- a blog that boasts relevant, consistent content that's optimized for both the target audience and search engines. That's the kind of blog that drives results.

Trouble is, finding time to balance quality and quantity is tricky.

Read More
Marketing / April 21, 2016 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards

By Lindsay Kolowich

Often times, the greatest challenge marketers face when creating content isn't the actual writing, publishing, or promoting. Instead, it's the other related tasks -- brainstorming, scheduling, and coordinating moving parts -- that wind up causing us stress.

This is where tools like Trello come in.

Read More
Marketing / April 15, 2016 Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]
Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]

By Erik Devaney

Whether you're a seasoned content marketing connoisseur or you're just getting your content marketing sea legs, it's never a bad idea to review the basics.

From doing keyword research, to guest blogging, to sharing content across different social platforms, there are a lot of different levers content marketers can pull. In their new infographic, "A to Z of Content Marketing: A 40 Point Content Marketing Checklist," the team at PageTraffic helps us understand all of the different content marketing tactics and channels available.

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Marketing / April 7, 2016 How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]

By Ellen Bartolino

Ever find yourself struggling with writer's block? Honestly, who hasn't? You spend precious time worrying about headlines, topics, and what length might appeal to you audience. You stress over engagement, lead generation, and social promotion. It's frustrating. 

Good news: We've got something to help you out.

Read More
Marketing / April 1, 2016 How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try
How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

By Eddie Shleyner

Every time I write, my goal is to write easy-to-read sentences.

I never want my audience to stumble or slow down or start a sentence over. That’s why, whenever possible, I use simple words instead of jargon, periods instead of semicolons, and active voice instead of passive voice. Most importantly, though, that’s why I strive to write concisely.

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Marketing / March 16, 2016 How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)

By Pamela Vaughan

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business.

But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry "best practices" with, well, a grain of salt.

Read More
Marketing / March 3, 2016 How to Draw Inspiration From the Most Unlikely Places
How to Draw Inspiration From the Most Unlikely Places

By Erik Devaney

Writer's block. Lack of focus. Laziness. The feeling can come in many different flavors, but they're all tied to the same, underlying issue of simply being uninspired.

Think of inspiration as the emotional equivalent of incentive. As an employee or a freelancer, you have an incentive (i.e. your paycheck) to do great work. It’s a very tangible, measurable thing that can motivate you.

Read More
Marketing / February 26, 2016 How to Write Compelling Copy: 7 Tips for Writing Content That Converts
How to Write Compelling Copy: 7 Tips for Writing Content That Converts

By Eddie Shleyner

Copy is writing that sells, so by definition, it has to be compelling.

Does your copy also have to be concise? Yes. Does it have to be clear? Absolutely. Brevity and clarity will ensure that your message is digestible, which is important if you want your words to be read and understood with ease. That said, the clearest, most concise copy ever written is still a bust if it doesn’t compel its readers to act.

Read More
Marketing / February 25, 2016 Can Computers Teach Us How to Write? How WriteLab Developed an Algorithm for Better Writing [Podcast]
Can Computers Teach Us How to Write? How WriteLab Developed an Algorithm for Better Writing [Podcast]

By Ginny Soskey

Most of us know that learning to write can be a painful process.

You spend hours honing a piece that you hope and pray will be good. You get it to a point where you think it's passable, and then pass it off to a friend or colleague for editing and feedback help. 

Read More
Marketing / February 23, 2016 How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist
How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist

By Corey Wainwright

It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. 

Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.

Read More
Marketing / February 23, 2016 How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

By Lindsay Kolowich

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers.

This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth.

Read More
Marketing / February 10, 2016 10 Simple Edits That'll Instantly Improve Any Piece of Writing
10 Simple Edits That'll Instantly Improve Any Piece of Writing

By Eddie Shleyner

Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?

That's why, if you struggle with editing, you’re going to love this article ...

Read More
Marketing / January 20, 2016 The Handy Character Count Guide for Blog Posts, Facebook Pages & More
The Handy Character Count Guide for Blog Posts, Facebook Pages & More

By Lindsay Kolowich

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z?

For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

Read More
Marketing / January 20, 2016 How to Create Shareable Content: 46 Tips From the Experts [Infographic]
How to Create Shareable Content: 46 Tips From the Experts [Infographic]

By Lindsay Kolowich

It's not enough just to write some content, publish it, and cross your fingers it does well. Most experts have found it takes a lot of thinking, strategizing, and optimizing to create content that your audience not only reads, but shares with their networks and links back to on their websites.

SEO Expert Steve Wiideman, for example, recommends starting with question-based keywords and prioritizing them by search volume.

Read More
Marketing / January 19, 2016 How to Create an Editorial Calendar for Your Blog [Free Templates]
How to Create an Editorial Calendar for Your Blog [Free Templates]

By Megan Conley

If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor.

To the average overseer, it's nothing short of chaos. But for me, there's a system ... at least, that's what I tell myself. 

Read More
Marketing / January 15, 2016 The Pocket Guide to Grammar: Important Tips & Rules Everyone Should Follow [Infographic]
The Pocket Guide to Grammar: Important Tips & Rules Everyone Should Follow [Infographic]

By Lindsay Kolowich

Do you compliment your friend on his new haircut, or complement him? Did that movie have an affect on you, or an effect? Did you walk fewer steps or less steps than you did yesterday?

The English language is full of confusing spelling and grammar rules. It doesn't matter if you're still a student or writing professionally for your job: From time to time, we all need a little reminder for how to spell a difficult word or whether it's okay to start a sentence with "and."

Read More
Marketing / January 12, 2016 How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

By Nili Molvin Zaharony

B2B marketing survives and thrives on the steam engine of content. But it can be hard to fuel that engine with constant inspiration day after day, and week after week.

Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness.

How do you keep up? One good answer is crowdsourcing.

As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. In one study, 70% of U.S. consumers noted that they trust brand recommendations from friends, above and beyond a company’s own content marketing, which means, at least some of your content should come from people similar to your readers.

By crowdsourcing, you’ll get content that’s relevant, targeted, and full of new insights. What’s more, you’ll gain fodder for your own creativity, as well as more free time to put inspiration to work in your marketing endeavors. Here, we’ll share some best practices for crowdsourcing your next blog post.
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Marketing / December 17, 2015 Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches
Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches

By Ginny Soskey

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. 

I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Then, the tables were turned. Suddenly, I had to be the expert on what we should be publishing, how to fix incoming pieces, and how to give feedback to people who had decades more experience than I in marketing. 

Read More
Marketing / December 14, 2015 The Anatomy of a Highly Shareable List Post [Infographic]
The Anatomy of a Highly Shareable List Post [Infographic]

By Lindsay Kolowich

List posts, also called list-based posts or "listicles," are one of the most popular blog post types out there. Not only do readers like list posts, but blog post authors like to write them too. Why? Because they tend to generate (on average) more clickthroughs, more engagement, more social sharing, more dwell time, more organic traffic, more conversions, more comments, and a lower bounce rate than other blog post types.

Read More
Marketing / December 9, 2015 Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email
Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

By Pamela Vaughan

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.

We're crazy, right? We must be crazy. We're the same people who just recently blogged about how important growing subscribers is to increasing blog traffic. What gives?

Read More
Marketing / December 7, 2015 The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone
The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone

By Eddie Shleyner

While he was known best for his novels, Kurt Vonnegut also knew a thing or two about copywriting. 

That's what dawned on me after reading "How to Write with Style," an essay Vonnegut published in the 1985 anthology, How to Use the Power of the Printed Word. In it he outlines the eight rules for great writing -- rules that can be applied to any type of writing, including copywriting.

Read More
Marketing / November 23, 2015 12 Tips for Writing With Unforgettable Personality
12 Tips for Writing With Unforgettable Personality

By Neil Patel

The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.

A writing personality is just as real, unique, and nuanced as your personality in everyday life -- except you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it.

Read More
Marketing / November 20, 2015 10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)
10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)

By Danielle Irigoyen

When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.

So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them? Here are a few common ones to start off with that may help at your place of business:

Read More
Marketing / November 19, 2015 Growth Secrets From Canva: How the Design Startup Acquires 30,000 New Users a Day [Podcast]
Growth Secrets From Canva: How the Design Startup Acquires 30,000 New Users a Day [Podcast]

By Ginny Soskey

Visual content: We all know we need it ... but many of us don't have the skills, tools, or knowledge of how to do it well. 

Since 2013, Canva's been on a mission to change that. Turns out, it's working. Two years after launching, the company has nearly seven million users, and it's growing by 30K users each week day.

Read More
Marketing / November 13, 2015 How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]
How to Compete With Google: One Startup's Plan to Disrupt the #1 Search Engine in the World [Podcast]

By Ginny Soskey

If you were starting a business today, would you decide to go after one of the most monstrous companies in the world? 

Back in 2007, that's precisely what Gabriel Weinberg did. He founded the company DuckDuckGo -- a search engine that directly competes with Google.

Read More
Marketing / November 11, 2015 How to Create the Right Content at the Right Time: 6 Tips to Get You Started
How to Create the Right Content at the Right Time: 6 Tips to Get You Started

By Julia Ogden

Timing is everything. 

In fact, I'm willing to bet that you can think of a dozen instances where timing has been responsible for the success or failure of a particular task. For example, in cooking, it can mean the difference between a culinary triumph and a big, burnt mess. And in comedy, it can determine whether a joke falls flat or evokes a raucous laugh. 

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Marketing / November 8, 2015 Mastering Medium: How Today's Hottest Publishing Platform Rewards Quality Content & Conversation [Podcast]
Mastering Medium: How Today's Hottest Publishing Platform Rewards Quality Content & Conversation [Podcast]

By Ginny Soskey

It's not easy to get your company noticed these days. Attention spans are shorter, and companies are publishing more content than ever before.

So what should companies be doing to rise above the deluge of content online? 

The folks at Medium think they've found the answer.

Read More
Marketing / October 19, 2015 17 of the Best Free Stock Photo Sites
17 of the Best Free Stock Photo Sites

By Carly Stec

We've all heard the mantra, "Don't settle for anything less than you deserve."

Yet for some strange reason, many people continue to push out cheap (and usually cheesy) stock photography to serve as a representation of their brand. 

But the truth is, high-quality stock photos don't have to come hand-in-hand with a hassle or high price tag.

Read More
Marketing / October 13, 2015 Submitting a Guest Post? Here Are 12 Things You Should Know About Editors
Submitting a Guest Post? Here Are 12 Things You Should Know About Editors

By Neil Patel

After having published quite a few guest blog posts, I’ve figured out a thing or two about editors.

While there are certain elements they love to see in a submission, there are also a number of factors that will land you a spot on their list of people they'd rather not work with. Knowing the difference between the two will make it easier for you to earn a spot on their blog. 

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Marketing / October 6, 2015 How to Write High-Level Blog Posts That Don't Overwhelm Your Readers
How to Write High-Level Blog Posts That Don't Overwhelm Your Readers

By Neil Patel

Many bloggers face a common problem: How do you make an article really informative, but at the same time really easy to read?

In my areas of expertise -- marketing, entrepreneurship, SaaS -- the topics can get really complicated. If I’m not careful, my articles can be complex, jargony, and really boring. So how do I avoid this?

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Marketing / September 30, 2015 The Science of Creating Highly Shareable Infographics [Infographic]
The Science of Creating Highly Shareable Infographics [Infographic]

By Lindsay Kolowich

Cool topic? Check. Compelling research? Check. Accurate data? Check, check.

When you're sitting down create an infographic, it's never a good idea to just jump in, translate all that research into bite-sized pieces one after the other, and hope people like it. Infographics don't just randomly become popular -- there's a science to it.

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Marketing / September 24, 2015 Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting
Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting

By Neil Patel

If you’re a boring writer, you’ve got a tough road ahead. I hate to break it to you, but in today’s content-saturated world, people don’t have time to spend on content they don't enjoy reading.

Thankfully, there are some powerful antidotes to boring content. In this article, I’m dishing up some of my favorite.

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Marketing / September 23, 2015 Is This Copyright Infringement? What Images You Can & Can't Share [Infographic]
Is This Copyright Infringement? What Images You Can & Can't Share [Infographic]

By Lindsay Kolowich

Sharing is caring, right?

Well, yes ... but when it comes to sharing other people's images, there are a few restrictions. 

When someone creates an original image, they automatically own rights to that image. And when one of the rights to that image is used without the creator's consent, that's called copyright infringement -- and it's a big deal.

Read More

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