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    How to Easily Write Better Emails [Infographic]

    By Lindsay Kolowich

    write-better-email

    Email has become the primary way most of us communicate in the business world -- so much so that it often replaces face-to-face interactions. Just think about how many people you've emailed, but never actually met.

    This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who've never met me. To them, my emails are their first (and second, and third) impressions of me. How I address them, the way I word a request, and even my email address affects that impression.

    The same is true for marketing ... Read More

    18 of the Best Email Subject Lines You've Ever Read

    By Ginny Soskey

    I'd venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends' parties, and maybe even a few emails from your mom. That's a lot to sift through, never mind actually open.

    So what makes you want to take that extra step to actually open an email? Often, it's the subject line. After all, it's your very first impression of the email -- and from it, you'll do your best to judge the content on the inside.

    Read More
    19 Quick Tips to Improve Your Email Marketing Subject Lines

    By Olivia Allen

    Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients.

    After all, your subject line is the first impression you have on the recipient. It’s time to shine through their inbox and get your email content opened, read and clicked! Here are 19 quick tips to help jazz up your email subject lines.

    Read More
    Beyond the Basics: 4 Creative Email Experiments You Should Try

    By Rohan Ayyar

    Every single day, 196.3 billion emails are sent or received. That’s about 26 emails per day for every single human being on the planet -- and since, of course, not everybody on the planet is online, the number of emails per head per day is actually a lot higher.

    The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects.

    Read More
    The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

    By Ellie Mirman

    Over the last eight years, lots of things have changed in HubSpot's marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it's filled with millions of contacts. And our monthly lead numbers? They used to hover around a few hundred. Now, they're up in the tens of thousands. 

    As we've grown, our strategies have had to grow with us -- especially on email.

    Read More
    It's Time: How to Prep Your Email Marketing for the Holiday Season

    By Stephanie Zatyko

    It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o'-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns.

    Email continues to be one of the most important communication channels in 2014, but

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    Why We Shouldn't Stop Innovating on Email

    By Meghan Keaney Anderson

    This is the part where I tell you how bleak it is to be an email marketer.

    Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who's sent a marketing email in the last decade doesn't really need.

    We all know the story. Good email marketing is tough and getting tougher -- but tough could be just the environment we need to motivate a change. 

    Read More
    Lead Nurturing Etiquette Tips Every Email Marketer Should Know

    By Rachael O'Higgins

    Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it's imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse. When building relationships, content and context are key.

    Read More
    10 Things Every Email Marketer Can Relate To

    By Niti Shah

    Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program.

    And if you're a fellow email marketer, I'm sure you know all too well what I mean. 

    Read More
    9 Brands That Totally Nailed Their Fourth of July Marketing

    By Lindsay Kolowich

    Fourth of July is finally here -- happy long weekend, everyone! To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic spirit. Some brands go a little overboard with holiday marketing (especially around Christmas), but some of them really nailed it for the Fourth of July.

    Read More
    TMI? How to Personalize Your Emails Without Being Creepy

    By Rachel Sprung

    Years ago, I would have been shocked to receive an email that said "Hello Rachel," but today it would shock me to see an email that didn't greet me by my first name and feature content tailored to my individual interests. 

    But with all the information we marketers know about our contacts ... it's very possible that we can over-personalize emails.

    Read More
    How to Improve Your Email Clickthrough Rate [Video]

    By Ginny Soskey

    Clicks let you know that you're progressing in your relationships with leads, prospects, and customers. Someone searches for something related to your industry and happens upon a blog post you wrote. Click. They get to your post, like what they see, and want to get more of it in their inbox. Click. You send them an email with your latest blog post. Click. 

    Read More
    10 Things to Nix in Your Next Email Newsletter

    By Brittany Leaning

    I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine. 

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    How to Optimize Your Emails for Mobile: A Beginner's Guide

    By Lauren Smith

    Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011. 

    Not only are mobile opens growing, but they're also cannibalizing desktop and webmail opens.

    Read More
    Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration

    By Rachel Sprung

    How do you think of what to put in your emails? It isn't easy, is it? After a while, the same old content we depend on feels, well, old. Though it's still converting fairly well, you know that you can't be a one trick pony if you want to grow your email channel into a real asset for your company. But if you've been pulling ideas and links from the same places for a while, it's hard to think new content sources. 

    Read More
    A Guide to the New Canadian Anti-Spam Legislation (CASL)

    By Corey Eridon

    In late 2013, the new Canadian Anti-Spam Legislation (CASL) was passed, which goes into effect July 1, 2014.

    CASL is more demanding than the U.S. anti-spam law, "CAN-SPAM" -- it's actually more comparable to laws in EU member states like Ireland and Germany. This post will provide you with coverage of some of the highlights of the new legislation.

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    How to Get More People to Open Your Emails [Video]

    By Ginny Soskey

    For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you've only got one chance with an email send to get someone to open your email. You cross your fingers and hope. Will people open this email? Will they hit spam? Will they actually click on it? Pleaseohpleaseohplease go well.

    Read More
    How to Insert Google Calendar Invites in Your Marketing Emails

    By Niti Shah

    Conferences, workshops, product launches, webinars, networking hours -- they're essential. They help you get in front of your target audience and have some much-needed face time.

    The problem with events is that between the initial announcement of the date and time and the actual day of, people forget all about it and

    Read More
    9 New Insights From the 2014 Science of Email Report

    By Ellie Mirman

    The marketing industry is changing -- not just from traditional to inbound, but also from gut-feeling to data-driven decision-making. As that transition takes place, we can start to see the differences between people's perceptions -- even as they relate to their own behavior -- and reality.

    Read More
    What Is a "Dedicated IP" in Email Marketing?

    By Meghan Keaney Anderson

    As you start to get more heavily into email marketing you may start to hear about dedicated IPs. To understand dedicated IPs and decide if you need one, you first need to know a bit about email deliverability and sender reputation.  

    An email's deliverability depends largely on the reputation of the IP address that sends it. If you

    Read More
    How to Grow Your Email List the Right Way [Video]

    By Ginny Soskey

    Sometimes, it's okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a blog post? Probably not going to make your readers angry and upset. 

    Read More

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