15 Stats That Prove You Need Mobile Email Optimization

    by Anum Hussain

    Date

    August 28, 2014 at 12:00 PM

    stats-that-make-the-case-for-mobile-optimized-emailsI don't know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I'm deleting aren't spammy, unpersonalized messages -- they're just poorly optimized for mobile. And I'm not the only person who does this.

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    How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

    by Shannon Johnson

    Date

    August 5, 2014 at 8:00 AM

    email-planning-template-laptop-3If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice.

    Maybe you didn't have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.

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    7 Myths You Shouldn't Believe About Email Marketing [Infographic]

    by Sam Kusinitz

    Date

    July 31, 2014 at 12:00 PM

    email__(blog)Email is one of the oldest online tools that most marketers still rely on today. Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing -- but not all of the advice is true. 

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    Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

    by Rachel Sprung

    Date

    July 22, 2014 at 2:00 PM

    spamCAN-SPAM. Some may think it's just a canned food product, but marketers know it's the law we adhere to when sending emails.

    Some parts of this law may seem obvious, but others are actually quite confusing. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. Yikes.

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    10 Things Every Email Marketer Can Relate To

    by Niti Shah

    Date

    July 21, 2014 at 12:00 PM

    frustrated-at-computer-459033-editedSometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program.

    And if you're a fellow email marketer, I'm sure you know all too well what I mean. 

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