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Marketing / April 21, 2016 7 Tips for Making Your Transactional Emails More Personal
7 Tips for Making Your Transactional Emails More Personal

By Nathan Miller

ThinkstockPhotos-466311079-976703-edited.jpgAs marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of inbound marketing, but it's easy to forget about transactional emails.

As consumers, we receive transactional emails constantly, and frequently read and interact with them, so why are they ignored by so many inbound marketers? While promotional emails seem to drive the most traffic and results, odds are you are missing out on a great opportunity to ... Read More

Marketing / April 15, 2016 How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy
How to Write a Marketing Email: 10 Tips for Writing Compelling Email Copy

By Lindsay Kolowich

Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles.

In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening -- and start deleting -- your messages. 

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Marketing / April 13, 2016 What Email List Growth Looks Like in 2016: 5 Takeaways for Marketers [New Data]
What Email List Growth Looks Like in 2016: 5 Takeaways for Marketers [New Data]

By Ben Jabbawy

It’s the beginning of the quarter. You just set your team’s new lead goals, and you're starting to think about what steps you're going to have to take to achieve them. 

While whipping up some compelling content and placing lead generation forms in all the right places sounds like a feasible strategy, rest assure that there's more to be considered. 

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Marketing / March 30, 2016 What Happened to Our Metrics After We Stopped Sending So Much Email
What Happened to Our Metrics After We Stopped Sending So Much Email

By Ginny Soskey

Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. 

We created a workflow that initially unsubscribed 250,000 people from our emails -- which was roughly half of our list -- and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us. 

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Marketing / March 25, 2016 When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]
When Do People Unsubscribe From Email Marketing Campaigns? [Infographic]

By Mike Donnelly

You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails.

However, an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might mean that you're overloading your audience or failing to target them with sufficiently relevant content.

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Marketing / March 16, 2016 Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]
Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]

By Lindsay Kolowich

As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web -- including email.

In the past year or two, we've seen a number of notable changes in the way people check and read their email.

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Marketing / February 18, 2016 Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking
Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking

By Lindsay Kolowich

There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn't matter how optimized your emails are if you can't see the results of your efforts -- not to mention measure whether email is helping you hit your goals.

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Marketing / February 4, 2016 What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement
What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

By John Bonini

Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. 

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Marketing / January 20, 2016 How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox

By Ryan Robinson

When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory.

At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy.

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Marketing / January 17, 2016 The Ingenious Email System That Helped Tim Ferriss Reach Maximum Productivity
The Ingenious Email System That Helped Tim Ferriss Reach Maximum Productivity

By Mike Renahan

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

What’s the first step to being more productive?

Depending on what you do, many different answers might come to mind. For some it might be managing time better, setting a schedule, or creating a to-do list every day. But this isn’t exactly the answer I’m looking for.

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Marketing / January 15, 2016 8 Personalization Tactics That Are Turning Off Your Buyers
8 Personalization Tactics That Are Turning Off Your Buyers

By Lara Nour Eddine

ThinkstockPhotos-78807131-627141-edited.jpg

We all get those emails—the flood of “Save now! 50% off!” and “BOGO sale!” If our inbox was a pool, we could swim in the amount of marketing messages we get. But more often than not, most marketing emails end up in the trash. Unless it’s for something we can actually use, or the subject line piques our interest, most marketing emails don’t get through.

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Marketing / January 7, 2016 How to Choose the Perfect Fonts for Every Project: A Detailed Guide [Infographic]
How to Choose the Perfect Fonts for Every Project: A Detailed Guide [Infographic]

By Lindsay Kolowich

When it comes to delighting people with design, details matter -- a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference.

Trouble is, with so many options to choose from, finding the right one isn't always as obvious as we'd like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.

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Marketing / December 28, 2015 How Much Time Do Marketers Spend on Routine Tasks? [New Data]
How Much Time Do Marketers Spend on Routine Tasks? [New Data]

By Sam Balter

"Am I spending too much time on this?"

For marketers, this isn't an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. 

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Marketing / December 23, 2015 17 of the Best Out-of-Office Messages We Could Find
17 of the Best Out-of-Office Messages We Could Find

By Lindsay Kolowich

Without fail, I almost always forget to put up an out-of-office email message when I'm headed out for vacation. It's one of those things I remember just as I'm shutting down, or sometimes even after I've already left. (Heh, sorry guys.)

Since I usually throw them up in a hurry, I don't take a lot of time to get creative. However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny, clever, and snarky messages people have used in the past.

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Marketing / December 16, 2015 Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable
Emails Looking Funny in Outlook? Try These 7 Tricks for Making Them More Presentable

By Christine Ianni

If you experience both pain and relief when reading the title of this post, you’re in the right place.

As marketers, there’s a story that we know all too well. It starts with a meticulously planned email campaign, a carefully selected group of recipients, and a beloved email template to deliver your content exactly as you intended.

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Marketing / December 14, 2015 18 Brilliant Examples of Holiday Marketing Campaigns
18 Brilliant Examples of Holiday Marketing Campaigns

By Lindsay Kolowich

Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.

While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.

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Marketing / December 12, 2015 16 Creative Email Subject Lines To Help You Restart Stalled Conversations
16 Creative Email Subject Lines To Help You Restart Stalled Conversations

By Leslie Ye

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

Business emails: Easy to send, difficult to perfect.

Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out?

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Marketing / December 9, 2015 Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email
Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

By Pamela Vaughan

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.

We're crazy, right? We must be crazy. We're the same people who just recently blogged about how important growing subscribers is to increasing blog traffic. What gives?

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Marketing / December 2, 2015 How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]
How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]

By Lindsay Kolowich

Like a tree falling in the woods, if you launch a product without spreading the word ... will anyone use it? Will anyone even want it?

Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.

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Marketing / November 30, 2015 Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox

By Lindsay Kolowich

Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting -- whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering.

On the other hand, though, email can be overwhelming -- especially if you lose control.

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Marketing / November 5, 2015 The Anatomy of a Successful Marketing Campaign [SlideShare]
The Anatomy of a Successful Marketing Campaign [SlideShare]

By Lindsay Kolowich

Have you ever seen a particularly genius marketing campaign and thought to yourself, "Wow, why didn't I think of that?"

When Oreo shipped that timely Super Bowl blackout tweet, you could practically hear the collective sigh of envious marketers everywhere. Other great marketing campaigns -- like Dove's "Real Beauty" campaign or Old Spice's "The Man Your Man Could Smell Like" -- garnered similar reactions.

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Marketing / November 4, 2015 11 Personalized Email Examples You Can't Help but Click
11 Personalized Email Examples You Can't Help but Click

By Carly Stec

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.

It starts to feel like a chore because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus

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Marketing / October 23, 2015 How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send
How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send

By David Schneider

As marketers, we typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people we don’t really know that well -- or don't know at all.

This is cold outreach, and, for better or for worse, it has its purpose.

Sometimes, in order to further our marketing campaigns, it’s helpful to send a few cold emails. 

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Marketing / October 18, 2015 How to Use Instagram Photos to Boost Your Email Engagement [Infographic]
How to Use Instagram Photos to Boost Your Email Engagement [Infographic]

By Jami Oetting

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time. 

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Marketing / October 12, 2015 How to Create Memorable, Shareable Emails [Infographic]
How to Create Memorable, Shareable Emails [Infographic]

By Lindsay Kolowich

 

When was the last time you received a promotional email that made you smile, laugh, or really think? When was the last time you liked one so much that you forwarded it to a colleague, friend, or family member?

For most of us, this happens very rarely. Most consumers say the promotional emails they receive are forgettable -- and definitely not worth passing on to others.

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Marketing / October 3, 2015 21 Powerful Ways to Grow Your Email List [Infographic]
21 Powerful Ways to Grow Your Email List [Infographic]

By Carly Stec

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

I think we can all agree that things taste that much sweeter when we actually earn them: the promotion you got, the first car you bought with the money you saved mowing lawns for three summers, or the free coffee you received after the cashier punched the final hole in your rewards card.

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Marketing / September 24, 2015 How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]
How to Discover Open & Clickthrough Rates for Your Personal Emails [SlideShare]

By David Ly Khim

Okay, friends. Who here loves email marketing data? Give us a virtual hand raise.

Yep, that's pretty much everyone. We all love watching the performance of our content -- the good and the bad. What was our open rate? Clickthrough rate? Our unsubscribe rate? These numbers help us improve our email marketing campaigns.

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Marketing / September 23, 2015 The Psychology of Checking Your Email
The Psychology of Checking Your Email

By Neil Patel

If you’re normal, you checked your email within the past 60 minutes. If you’re even more normal, you don’t even "check your email." Instead, it’s always there -- pinging, dinging, distracting your mind, chewing up your workday, and making you stressed out and unproductive.

Email is a monster. Each of us has our ways of whimpering and giving in to the monster, or rising to slay it with technological indignation.

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Marketing / September 22, 2015 13 Essential Features for Taking Payments on Your Website
13 Essential Features for Taking Payments on Your Website

By Lindsay Kolowich

There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store.

And I'm not alone. Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person.

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Marketing / September 7, 2015 How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]
How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]

By Carly Stec

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

First impressions are powerful -- and they're not just limited to face-to-face interactions. These days, many people are judging companies based on their email efforts before they even start a conversation with an actual person. 

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Marketing / August 31, 2015 16 Examples of Awesome Email Marketing Campaigns
16 Examples of Awesome Email Marketing Campaigns

By Carly Stec

If you're reading this, you probably have an email address (or two, or three ...). In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox. 

Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn't hesitate to direct them towards the trash, right?

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Marketing / August 14, 2015 Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients
Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients

By Lindsay Kolowich

Email marketers don't have it easy these days.

In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too -- after all, 53% of people read email on their mobile devices.

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Marketing / August 11, 2015 Want People to Forward Your Emails? Try These 4 Data-Backed Tips
Want People to Forward Your Emails? Try These 4 Data-Backed Tips

By Lauren Smith

Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. (You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. While no purchases were directly made from that email, Boston Public Market's reach was greatly increased -- all because it sent an interesting, relevant email to me.

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Marketing / June 18, 2015 Inside Oprah's Favorite Email Newsletter: How theSkimm Generated 1 Mil Subscribers [Podcast]
Inside Oprah's Favorite Email Newsletter: How theSkimm Generated 1 Mil Subscribers [Podcast]

By Dave Gerhardt

Over a million subscribers. Five hundred thousand followers on social media. Oprah's favorite newsletter. 

These things didn't seem like an achievable reality when Danielle Weisberg and Carly Zakin quit their jobs at NBC News to start theSkimm. With only two months of savings and zero experience starting a business, they weren't sure what was in store for their startup.

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Marketing / June 11, 2015 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)
5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)

By Bella Wu

When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being "a lot."

In fact, the wealth of data available to the modern day marketer can be super overwhelming.

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Marketing / May 8, 2015 15 Email Newsletter Examples We Love Getting in Our Inboxes
15 Email Newsletter Examples We Love Getting in Our Inboxes

By Carly Stec

When people first start doing email marketing, they often assume they need an email newsletter. "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say.

And while all of those things may become true for a few lucky individuals, lots of email newsletters flop.

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Marketing / April 22, 2015 Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

By Bella Wu

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails.

What is a transactional email? U.S. law defines it as any email with a primary purpose "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender." 

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Marketing / April 21, 2015 How to Create an Email Newsletter People Actually Read
How to Create an Email Newsletter People Actually Read

By Ginny Soskey

For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

Suddenly you're "volunteered" to do it. And you've got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.

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