Google Unveils 'Inbox,' a New App to Change How You Manage Email

    by Ginny Soskey

    Date

    October 24, 2014 at 8:00 AM

    google_inbox_for_marketersRemember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever.

    Well, Google's ready to tug on our marketing heartstrings again. Two days ago, they started

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    13 Email Marketing Hacks That Can Help Double Your Response Rates

    by Emma Snider

    Date

    October 22, 2014 at 8:00 AM

    paper_airplaneINBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it was short on seats.

    Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get into

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    It's Time: How to Prep Your Email Marketing for the Holiday Season

    by Stephanie Zatyko

    Date

    October 8, 2014 at 12:00 PM

    snowflake-christmas-holiday-marketing-emailIt seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o'-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns.

    Email continues to be one of the most important communication channels in 2014, but

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    Why We Shouldn't Stop Innovating on Email

    by Meghan Keaney Anderson

    Date

    September 25, 2014 at 6:00 AM

    innovate-email-cloud-wordsThis is the part where I tell you how bleak it is to be an email marketer.

    Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who's sent a marketing email in the last decade doesn't really need.

    We all know the story. Good email marketing is tough and getting tougher -- but tough could be just the environment we need to motivate a change. 

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    How to Create an Awesome Upsell Email

    by Morgan Jacobson

    Date

    September 21, 2014 at 8:00 AM

    ecommerce-upsell-email This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce.

    When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you like

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