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    Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients

    By Lindsay Kolowich

    Email marketers don't have it easy these days.

    In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too -- after all, 53% of people read email on their mobile devices.

    In other words, there are a lot of boxes to check to make sure your emails look ... Read More

    Want People to Forward Your Emails? Try These 4 Data-Backed Tips

    By Lauren Smith

    Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. (You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. While no purchases were directly made from that email, Boston Public Market's reach was greatly increased -- all because it sent an interesting, relevant email to me.

    Read More
    Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)

    By Corey Eridon

    You need people to email, and you need them quickly. Oh, and if you could get them pretty cheap, that'd be great, too.

    That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company: We need new people to email to feed our sales organization. Acting on that moment of desperation, however, can cause them more long-term (and short-term) harm than good.

    Read More
    5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)

    By Bella Wu

    When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being "a lot."

    In fact, the wealth of data available to the modern day marketer can be super overwhelming.

    Read More
    15 Email Newsletter Examples We Love Getting in Our Inboxes

    By Carly Stec

    When people first start doing email marketing, they often assume they need an email newsletter. "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say.

    And while all of those things may become true for a few lucky individuals, lots of email newsletters flop.

    Read More
    Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

    By Bella Wu

    When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails.

    What is a transactional email? U.S. law defines it as any email with a primary purpose "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender." 

    Read More
    How to Create an Email Newsletter People Actually Read

    By Ginny Soskey

    For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

    Suddenly you're "volunteered" to do it. And you've got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.

    Read More
    What Does Your Email Writing Style Say About You? [New Data]

    By Andrea Lehr

    Every day, humans make snap judgments. In one Princeton study, participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias, researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos -- and the results revealed that passive, virtual impressions tended to be more negative.

    Read More
    The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.

    By Joe Jerome

    It wasn't until late afternoon on April Fool's Day when I came up with the idea for an epic prank.

    No, not covering a colleague's desk with Post-It notes or planting staplers in Jell-O. I'm talking something a little more ... client-facing.

    Let me quickly give you some context here. My marketing consulting company, Brand Builder Solutions, is a very strong advocate of all things inbound marketing.

    Read More
    Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

    By Larry Kim

    If you're serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn't just about making small adjustments to a landing page to get 5% more conversions. But if you've tried moving page elements around, tested variations of your copy, and optimized your form, but still aren't seeing meaningful conversion gains, don't worry -- all is not lost.

    Read More
    25 Simple Ways to Grow Your Email List

    By Andy Pitre

    I have some bad news: Your email marketing database degrades by about 22.5% every yearYour contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites.

    As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right.

    Read More
    12 of the Best Email Marketing Examples You've Ever Seen (And Why They're Great)

    By Lindsay Kolowich

    At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

    Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.

    Read More
    How to Easily Write Better Emails [Infographic]

    By Lindsay Kolowich

    Email has become the primary way most of us communicate in the business world -- so much so that it often replaces face-to-face interactions. Just think about how many people you've emailed, but never actually met.

    This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who've never met me. 

    Read More
    18 of the Best Email Subject Lines You've Ever Read

    By Ginny Soskey

    I'd venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends' parties, and maybe even a few emails from your mom. That's a lot to sift through, never mind actually open.

    So what makes you want to take that extra step to actually open an email? Often, it's the subject line. After all, it's your very first impression of the email -- and from it, you'll do your best to judge the content on the inside.

    Read More
    19 Quick Tips to Improve Your Email Marketing Subject Lines

    By Olivia Allen

    Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients.

    After all, your subject line is the first impression you have on the recipient. It’s time to shine through their inbox and get your email content opened, read and clicked! Here are 19 quick tips to help jazz up your email subject lines.

    Read More
    Beyond the Basics: 4 Creative Email Experiments You Should Try

    By Rohan Ayyar

    Every single day, 196.3 billion emails are sent or received. That’s about 26 emails per day for every single human being on the planet -- and since, of course, not everybody on the planet is online, the number of emails per head per day is actually a lot higher.

    The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects.

    Read More
    The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story

    By Ellie Mirman

    Over the last eight years, lots of things have changed in HubSpot's marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it's filled with millions of contacts. And our monthly lead numbers? They used to hover around a few hundred. Now, they're up in the tens of thousands. 

    As we've grown, our strategies have had to grow with us -- especially on email.

    Read More
    It's Time: How to Prep Your Email Marketing for the Holiday Season

    By Stephanie Zatyko

    It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o'-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns.

    Email continues to be one of the most important communication channels in 2014, but

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    Why We Shouldn't Stop Innovating on Email

    By Meghan Keaney Anderson

    This is the part where I tell you how bleak it is to be an email marketer.

    Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who's sent a marketing email in the last decade doesn't really need.

    We all know the story. Good email marketing is tough and getting tougher -- but tough could be just the environment we need to motivate a change. 

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    Lead Nurturing Etiquette Tips Every Email Marketer Should Know

    By Rachael O'Higgins

    Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it's imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse. When building relationships, content and context are key.

    Read More
    10 Things Every Email Marketer Can Relate To

    By Niti Shah

    Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program.

    And if you're a fellow email marketer, I'm sure you know all too well what I mean. 

    Read More
    9 Brands That Totally Nailed Their Fourth of July Marketing

    By Lindsay Kolowich

    Fourth of July is finally here -- happy long weekend, everyone! To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic spirit. Some brands go a little overboard with holiday marketing (especially around Christmas), but some of them really nailed it for the Fourth of July.

    Read More
    TMI? How to Personalize Your Emails Without Being Creepy

    By Rachel Sprung

    Years ago, I would have been shocked to receive an email that said "Hello Rachel," but today it would shock me to see an email that didn't greet me by my first name and feature content tailored to my individual interests. 

    But with all the information we marketers know about our contacts ... it's very possible that we can over-personalize emails.

    Read More
    How to Improve Your Email Clickthrough Rate [Video]

    By Ginny Soskey

    Clicks let you know that you're progressing in your relationships with leads, prospects, and customers. Someone searches for something related to your industry and happens upon a blog post you wrote. Click. They get to your post, like what they see, and want to get more of it in their inbox. Click. You send them an email with your latest blog post. Click. 

    Read More
    10 Things to Nix in Your Next Email Newsletter

    By Brittany Leaning

    I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. I’ve read some that I absolutely love. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine. 

    Read More
    How to Optimize Your Emails for Mobile: A Beginner's Guide

    By Lauren Smith

    Over the past few years, mobile email opens have seen explosive growth. While they are now holding steady around 45% of all email opens, three years ago, they accounted for only 11% of opens -- which is a 309% increase since April 2011. 

    Not only are mobile opens growing, but they're also cannibalizing desktop and webmail opens.

    Read More

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