Lead Nurturing Etiquette Tips Every Email Marketer Should Know

    by Rachael O'Higgins

    Date

    September 11, 2014 at 4:00 AM

    best_pitch_email-1Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it's imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse. When building relationships, content and context are key.

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    How to Send Follow-Up Emails [Free Templates]

    by Anum Hussain

    Date

    September 7, 2014 at 8:00 AM

    BTE-Signals-Webinar-SlideshareThis post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

    Raise your hand if you've ever been at a loss on how to follow up when ...

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    15 Stats That Prove You Need Mobile Email Optimization

    by Anum Hussain

    Date

    August 28, 2014 at 12:00 PM

    stats-that-make-the-case-for-mobile-optimized-emailsI don't know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I'm deleting aren't spammy, unpersonalized messages -- they're just poorly optimized for mobile. And I'm not the only person who does this.

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    How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]

    by Shannon Johnson

    Date

    August 5, 2014 at 8:00 AM

    email-planning-template-laptop-3If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice.

    Maybe you didn't have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.

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    7 Myths You Shouldn't Believe About Email Marketing [Infographic]

    by Sam Kusinitz

    Date

    July 31, 2014 at 12:00 PM

    email__(blog)Email is one of the oldest online tools that most marketers still rely on today. Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing -- but not all of the advice is true. 

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