Is Your Email Marketing CAN-SPAM Compliant? 7 Common Mistakes People Make

    by Rachel Sprung

    Date

    July 22, 2014 at 2:00 PM

    spamCAN-SPAM. Some may think it's just a canned food product, but marketers know it's the law we adhere to when sending emails.

    Some parts of this law may seem obvious, but others are actually quite confusing. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. Yikes.

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    10 Things Every Email Marketer Can Relate To

    by Niti Shah

    Date

    July 21, 2014 at 12:00 PM

    frustrated-at-computer-459033-editedSometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns -- a lot goes into executing a successful email marketing program.

    And if you're a fellow email marketer, I'm sure you know all too well what I mean. 

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    How to Set Up Gmail Filters to Prevent Inbox Overload [Quick Tip]

    by Ginny Soskey

    Date

    July 15, 2014 at 12:00 PM

    cluttered_inboxThere are lots of things that can stress you out at work, but a cluttered inbox has to be near the top. It's overwhelming to look at, it leads to disorganization, and you might even miss important messages (for instance ... did you hear Janelle Monáe is performing at INBOUND this year?)

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    6 Clever Triggered Emails to Inspire Your Marketing Automation

    by Sam Kusinitz

    Date

    July 10, 2014 at 6:00 AM

    email-cta-(blog)-1Triggered emails can be a great way to deliver the right content at the right time to the right people. A sincere thank you, a courteous confirmation, or a concerned abandoned cart message that automatically follows a specific behavior someone took on your website can

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    How to Boost Email Conversion Rates With A/B Testing [Video]

    by Ginny Soskey

    Date

    July 7, 2014 at 6:00 AM

    ab_split_testI hate to make you suspicious, but there's someone on your team you shouldn't always trust. Don't take this the wrong way -- they're good at their job, but sometimes, they're just wrong. What's worse: They don't even realize that they're wrong. 

    Do you know who I'm talking about?

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