The Triggered Emails You Need to Make Your Marketing Automation Work

by Ellie Mirman

Date

April 16, 2014 at 8:00 AM

trigger-emailWhen you hear the phrase "marketing automation," what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.

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How to Set Gmail as Your Browser's Default Email Client

by Pamela Vaughan

Date

April 15, 2014 at 11:00 AM

email-envelope-womanFellow Gmail users ... ever click on a "mailto" link (like this one, for example) to share web content via email, only to have your browser attempt to open the wrong email client?

For instance, my computer always used to try opening up Outlook, even though I'm a Gmailer. So annoying. 

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The Right Way to Answer a Work Email

by Diana Urban

Date

April 14, 2014 at 11:00 AM

email-personHere is an email exchange that just happened between Joe Chernov, our VP of Content, and me.

Joe:

Why don't we have social share buttons on landing pages (or at least the page I'm

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The Definition of List Segmentation [In Under 100 Words]

by Sam Kusinitz

Date

April 12, 2014 at 8:00 AM

list-segmentationList segmentation is exactly what it sounds like -- you divide up your contacts into a bunch of smaller lists, or segments, based on criteria you set.

These segments can be cut and combined in a number of different ways based on lead intelligence. For instance, you can segment your contacts based on psychographics, demographics, industry, company size -- you name it.

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How to Optimize Your Emails for Gmail's New Image-Heavy Inbox

by Pamela Vaughan

Date

April 7, 2014 at 11:00 AM

polaroid-photosA few weeks ago, we reported that Gmail was experimenting with a brand new, Pinterest-like design for its Promotions tab.

Because the image-heavy design was so new and none of us had access to it yet, there was little more for us to say about it other than "it's coming." Well a few days ago I was lucky

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