More than ever before, people are relying on their mobile devices for web browsing. In fact, a recent study from Hitwise found that almost 60% of U.S. online searches are conducted via mobile, and according to Litmus, 56% of emails Read More
You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis.
Yes, your personal email signature can provide a serious marketing opportunity.Read More
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.Read More
If you're among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email.
And you can chalk it up to dopamine -- the neurotransmitter that makes us keep doing stuff that feels rewarding. Back in the day, those were things like eating, or having a nice conversation.Read More
Most people have a love-hate relationship with their email inbox. On the one hand, email can be exciting -- whether you're making progress with a client, replacing a meeting with a (much more efficient) email thread, or receiving an invitation to a fun social gathering.
On the other hand, though, email can be overwhelming -- especially if you lose control.Read More
When I made my start in the working world, I believed a terrible lie about my inbox.
I thought that the best employees respond to emails immediately. So of course, I prided myself on replying to emails quicker than any of my coworkers -- even if that meant dropping whatever important task I was supposed to be doing.Read More
As businesses adopt inbound marketing and generate more and more leads, the need for an effective lead nurturing strategy becomes clear very quickly.
After all, 50% of leads aren't ready to buy at the time of first conversion, so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them.Read More
We spend hours planning out every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch or lovingly modify templates so that we’re putting our best foot forward with our email marketing campaigns.Read More
As a marketer, you know how powerful email can be to generating leads and nurturing prospects through your funnel.
But have you ever wondered if you're really getting the most value out of the channel?
If you're not optimizing your emails for your mobile audience, you're missing out.Read More
When people first start doing email marketing, they often assume they need an email newsletter.
"It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say.Read More
The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day.
A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more -- either about you, about your business, or about something you're working on.Read More
Practicing good inbound marketing means sending emails to people who actually want to hear from you.
But oftentimes, your emails still end up getting lost in the inbox clutter -- or worse, in the spam folder. And then, when someone actually opens your email, they don't actually click through.Read More
When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.Read More
You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment ... only to realize later that an error made it all the way through to your customers' inboxes.
I know this feeling all too well -- I’ve made a few dingers myself over the years. And while none of the mishaps resulted in an apology email, they all still haunt me.Read More
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.
But basing marketing decisions off of a "feeling" can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests.Read More
Marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing.
But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email?Read More
The internet is swarming with tips, tricks, and suggestions about how to design beautiful emails. And while a lot of marketers seem to understand the basics -- personalize the copy, make the call-to-action pop, segment your list, etc. -- many still overlook an important component of effective email marketing: emails also need to have visual appeal.Read More
As marketers, the gospel of "value" is drilled into our heads before we write our first blog post. Providing value to site visitors, prospects, and customers is the cornerstone of inbound marketing, but it's easy to forget about transactional emails.
Email marketing has come a long way in just the past few years. But with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written, plain-text email can perform just as well (if not better) than a highly designed email with tons of bells and whistles.
In fact, no matter how fancy your marketing emails look, if they’re devoid of well-written content, your subscribers will stop opening -- and start deleting -- your messages.
It’s the beginning of the quarter. You just set your team’s new lead goals, and you're starting to think about what steps you're going to have to take to achieve them.
While whipping up some compelling content and placing lead generation forms in all the right places sounds like a feasible strategy, rest assure that there's more to be considered.Read More
When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.
Geez ... isn't there any fun in email marketing anymore?Read More
Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic.
We created a workflow that initially unsubscribed 250,000 people from our emails -- which was roughly half of our list -- and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us.Read More
You don’t need to be an email marketing expert to know that you don’t want people to unsubscribe from your emails.
However, an unsubscribe isn’t the end of the world. In fact, it can actually serve as a helpful signal. For example, if you notice that your unsubscribe rate is starting to climb, it might mean that you're overloading your audience or failing to target them with sufficiently relevant content.Read More
As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web -- including email.
In the past year or two, we've seen a number of notable changes in the way people check and read their email.Read More
If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice.
Maybe you didn't have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.Read More
There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn't matter how optimized your emails are if you can't see the results of your efforts -- not to mention measure whether email is helping you hit your goals.Read More
Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email.Read More
When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory.
At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy.Read More
What’s the first step to being more productive?
Depending on what you do, many different answers might come to mind. For some it might be managing time better, setting a schedule, or creating a to-do list every day. But this isn’t exactly the answer I’m looking for.Read More
We all get those emails—the flood of “Save now! 50% off!” and “BOGO sale!” If our inbox was a pool, we could swim in the amount of marketing messages we get. But more often than not, most marketing emails end up in the trash. Unless it’s for something we can actually use, or the subject line piques our interest, most marketing emails don’t get through.
When it comes to delighting people with design, details matter -- a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference.
Trouble is, with so many options to choose from, finding the right one isn't always as obvious as we'd like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.Read More
"Am I spending too much time on this?"
For marketers, this isn't an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc.Read More
Without fail, I almost always forget to put up an out-of-office email message when I'm headed out for vacation. It's one of those things I remember just as I'm shutting down, or sometimes even after I've already left. (Heh, sorry guys.)
Since I usually throw them up in a hurry, I don't take a lot of time to get creative. However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny, clever, and snarky messages people have used in the past.Read More
If you experience both pain and relief when reading the title of this post, you’re in the right place.
As marketers, there’s a story that we know all too well. It starts with a meticulously planned email campaign, a carefully selected group of recipients, and a beloved email template to deliver your content exactly as you intended.Read More
Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.
While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.Read More
Business emails: Easy to send, difficult to perfect.
Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out?Read More
A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.
We're crazy, right? We must be crazy. We're the same people who just recently blogged about how important growing subscribers is to increasing blog traffic. What gives?
For email marketers, the inbox is a battlefield.
Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different businesses. Whether they open your emails depends on a lot of things, including your subject line, how well they liked your past emails, and so on.Read More
Like a tree falling in the woods, if you launch a product without spreading the word ... will anyone use it? Will anyone even want it?
Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.Read More
Have you ever seen a particularly genius marketing campaign and thought to yourself, "Wow, why didn't I think of that?"
When Oreo shipped that timely Super Bowl blackout tweet, you could practically hear the collective sigh of envious marketers everywhere. Other great marketing campaigns -- like Dove's "Real Beauty" campaign or Old Spice's "The Man Your Man Could Smell Like" -- garnered similar reactions.Read More
If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.
It starts to feel like a chore because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus.Read More
If you had to guess, how many email newsletters do you think you're subscribed to? Ten? Twenty? Fifty?
To be honest, I've lost count ... and I know I'm not alone.
Email marketers have a lot to compete with in their subscribers' inboxes.Read More
As marketers, we typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people we don’t really know that well -- or don't know at all.
This is cold outreach, and, for better or for worse, it has its purpose.
Sometimes, in order to further our marketing campaigns, it’s helpful to send a few cold emails.Read More
Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time.Read More
When was the last time you received a promotional email that made you smile, laugh, or really think? When was the last time you liked one so much that you forwarded it to a colleague, friend, or family member?
For most of us, this happens very rarely. Most consumers say the promotional emails they receive are forgettable -- and definitely not worth passing on to others.Read More
I think we can all agree that things taste that much sweeter when we actually earn them: the promotion you got, the first car you bought with the money you saved mowing lawns for three summers, or the free coffee you received after the cashier punched the final hole in your rewards card.Read More
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