Why We Shouldn't Stop Innovating on Email

    by Meghan Keaney Anderson

    Date

    September 25, 2014 at 6:00 AM

    innovate-email-cloud-wordsThis is the part where I tell you how bleak it is to be an email marketer.

    Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who's sent a marketing email in the last decade doesn't really need.

    We all know the story. Good email marketing is tough and getting tougher -- but tough could be just the environment we need to motivate a change. 

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    How to Create an Awesome Upsell Email

    by Morgan Jacobson

    Date

    September 21, 2014 at 8:00 AM

    ecommerce-upsell-email This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce.

    When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you like

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    Lead Nurturing Etiquette Tips Every Email Marketer Should Know

    by Rachael O'Higgins

    Date

    September 11, 2014 at 4:00 AM

    best_pitch_email-1Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it's imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse. When building relationships, content and context are key.

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    How to Send Follow-Up Emails [Free Templates]

    by Anum Hussain

    Date

    September 7, 2014 at 8:00 AM

    BTE-Signals-Webinar-SlideshareThis post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

    Raise your hand if you've ever been at a loss on how to follow up when ...

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    15 Stats That Prove You Need Mobile Email Optimization

    by Anum Hussain

    Date

    August 28, 2014 at 12:00 PM

    stats-that-make-the-case-for-mobile-optimized-emailsI don't know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. The emails I'm deleting aren't spammy, unpersonalized messages -- they're just poorly optimized for mobile. And I'm not the only person who does this.

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