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    What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

    By John Bonini

    Email_Engagement.jpg

    Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. 

    Serving as one of the oldest digital mediums still in use, email is known for delivering the highest ROI among digital marketing channels. However, as the applications and devices people use to view emails continue to evolve, the prospect of optimizing ... Read More

    How to Choose the Perfect Fonts for Every Project: A Detailed Guide [Infographic]

    By Lindsay Kolowich

    When it comes to delighting people with design, details matter -- a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference.

    Trouble is, with so many options to choose from, finding the right one isn't always as obvious as we'd like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.

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    How Much Time Do Marketers Spend on Routine Tasks? [New Data]

    By Sam Balter

    "Am I spending too much time on this?"

    For marketers, this isn't an uncommon question to struggle with. And after questioning myself one too many times, I decided to conduct some research to determine how much time it takes the average marketer to complete a routine task like creating an email, building a list, organizing analytics, etc. 

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    17 of the Best Out-of-Office Messages We Could Find

    By Lindsay Kolowich

    Without fail, I almost always forget to put up an out-of-office email message when I'm headed out for vacation. It's one of those things I remember just as I'm shutting down, or sometimes even after I've already left. (Heh, sorry guys.)

    Since I usually throw them up in a hurry, I don't take a lot of time to get creative. However, I remembered to put up my OOO message early this time around -- so I decided to do some Googling for funny, clever, and snarky messages people have used in the past.

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    18 Brilliant Examples of Holiday Marketing Campaigns

    By Lindsay Kolowich

    Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.

    While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.

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    Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email

    By Pamela Vaughan

    A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000.

    We're crazy, right? We must be crazy. We're the same people who just recently blogged about how important growing subscribers is to increasing blog traffic. What gives?

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    How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]

    By Lindsay Kolowich

    Like a tree falling in the woods, if you launch a product without spreading the word ... will anyone use it? Will anyone even want it?

    Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.

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    The Anatomy of a Successful Marketing Campaign [SlideShare]

    By Lindsay Kolowich

    Have you ever seen a particularly genius marketing campaign and thought to yourself, "Wow, why didn't I think of that?"

    When Oreo shipped that timely Super Bowl blackout tweet, you could practically hear the collective sigh of envious marketers everywhere. Other great marketing campaigns -- like Dove's "Real Beauty" campaign or Old Spice's "The Man Your Man Could Smell Like" -- garnered similar reactions.

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    How to Use Instagram Photos to Boost Your Email Engagement [Infographic]

    By Jami Oetting

    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

    Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time. 

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    How to Create Memorable, Shareable Emails [Infographic]

    By Lindsay Kolowich

     

    When was the last time you received a promotional email that made you smile, laugh, or really think? When was the last time you liked one so much that you forwarded it to a colleague, friend, or family member?

    For most of us, this happens very rarely. Most consumers say the promotional emails they receive are forgettable -- and definitely not worth passing on to others.

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    13 Essential Features for Taking Payments on Your Website

    By Lindsay Kolowich

    There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store.

    And I'm not alone. Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person.

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    16 Examples of Awesome Email Marketing Campaigns

    By Carly Stec

    If you're reading this, you probably have an email address (or two, or three ...). In fact, you've probably been sending and receiving emails for years, and you've definitely received some questionable deliveries in your inbox. 

    Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn't hesitate to direct them towards the trash, right?

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    Gmail, Outlook, Yahoo! & More: How to Optimize Emails for Different Email Clients

    By Lindsay Kolowich

    Email marketers don't have it easy these days.

    In the early days of email marketing, we only had to worry about a handful of desktop email clients. Now, we have to make sure our marketing emails look good in a variety of desktop clients, from Gmail to Outlook to Yahoo! Mail. On top of that, you have to consider mobile users, too -- after all, 53% of people read email on their mobile devices.

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    Want People to Forward Your Emails? Try These 4 Data-Backed Tips

    By Lauren Smith

    Recently, an email about a new public market opening in my neighborhood caused me to go on a forward-frenzy. (You’re welcome, Boston Public Market.) I was so excited that I shared it with every single family member, friend, or co-worker who lived in that area. While no purchases were directly made from that email, Boston Public Market's reach was greatly increased -- all because it sent an interesting, relevant email to me.

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    5 Email Marketing Metrics You Should Be Tracking (But Probably Aren't)

    By Bella Wu

    When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. And while these fundamental metrics are important to note, there are actually a lot more to consider. The keyword here being "a lot."

    In fact, the wealth of data available to the modern day marketer can be super overwhelming.

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    15 Email Newsletter Examples We Love Getting in Our Inboxes

    By Carly Stec

    When people first start doing email marketing, they often assume they need an email newsletter. "It'll have everything our customers care about, all in one place," they rationalize. "Our list will be different -- people will actually look forward to getting our newsletter," they argue. "Since we're only sending it once a month, it'll be a breeze to put together," they say.

    And while all of those things may become true for a few lucky individuals, lots of email newsletters flop.

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    Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

    By Bella Wu

    When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails.

    What is a transactional email? U.S. law defines it as any email with a primary purpose "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender." 

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    How to Create an Email Newsletter People Actually Read

    By Ginny Soskey

    For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

    Suddenly you're "volunteered" to do it. And you've got make sure that open and clickthrough rates don’t dip. Oh, and the first one needs to go out tomorrow.

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    What Does Your Email Writing Style Say About You? [New Data]

    By Andrea Lehr

    Every day, humans make snap judgments. In one Princeton study, participants made assumptions within 100 milliseconds of being exposed to a portrait. In a similar study on virtual bias, researchers at the University of British Columbia compared respondents’ in-person impressions with those obtained by only viewing Facebook photos -- and the results revealed that passive, virtual impressions tended to be more negative.

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    The April Fool's Day Email Prank That Returned 300% More Clickthroughs. No Joke.

    By Joe Jerome

    It wasn't until late afternoon on April Fool's Day when I came up with the idea for an epic prank.

    No, not covering a colleague's desk with Post-It notes or planting staplers in Jell-O. I'm talking something a little more ... client-facing.

    Let me quickly give you some context here. My marketing consulting company, Brand Builder Solutions, is a very strong advocate of all things inbound marketing.

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    Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

    By Larry Kim

    If you're serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn't just about making small adjustments to a landing page to get 5% more conversions. But if you've tried moving page elements around, tested variations of your copy, and optimized your form, but still aren't seeing meaningful conversion gains, don't worry -- all is not lost.

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    25 Simple Ways to Grow Your Email List

    By Andy Pitre

    I have some bad news: Your email marketing database degrades by about 22.5% every yearYour contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that old AOL address they only use to fill out forms on websites.

    As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right.

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    12 of the Best Email Marketing Examples You've Ever Seen (And Why They're Great)

    By Lindsay Kolowich

    At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.

    Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.

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    How to Easily Write Better Emails [Infographic]

    By Lindsay Kolowich

    Email has become the primary way most of us communicate in the business world -- so much so that it often replaces face-to-face interactions. Just think about how many people you've emailed, but never actually met.

    This is especially common for marketers today. For example, as a blogger who manages contributors, sets up interviews, and coordinates across teams, I send a lot of emails to people who've never met me. 

    Read More
    18 of the Best Email Subject Lines You've Ever Read

    By Ginny Soskey

    I'd venture a guess you get tons of emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to friends' parties, and maybe even a few emails from your mom. That's a lot to sift through, never mind actually open.

    So what makes you want to take that extra step to actually open an email? Often, it's the subject line. After all, it's your very first impression of the email -- and from it, you'll do your best to judge the content on the inside.

    Read More
    19 Quick Tips to Improve Your Email Marketing Subject Lines

    By Olivia Allen

    Your audience will judge an email by its subject line. Even though subject lines are a small part of your message, it’s essential that they entice and allure your email recipients.

    After all, your subject line is the first impression you have on the recipient. It’s time to shine through their inbox and get your email content opened, read and clicked! Here are 19 quick tips to help jazz up your email subject lines.

    Read More
    Beyond the Basics: 4 Creative Email Experiments You Should Try

    By Rohan Ayyar

    Every single day, 196.3 billion emails are sent or received. That’s about 26 emails per day for every single human being on the planet -- and since, of course, not everybody on the planet is online, the number of emails per head per day is actually a lot higher.

    The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects.

    Read More

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