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    The Essential Pre-Conference Packing and Preparation List

    By Corey Eridon

    Tweetable_Quote_MarthaI just got out of a meeting where our #INBOUND14 event leader told us to remember to bring a bunch of stuff to the BCEC next week (we're having out big annual conference -- if you still want tickets, they're available 'til Sunday!)

    It prompted me to start a pretty lengthy personal pre-conference to-do list: stuff to prepare, stuff to bring, that sort of thing. After I got through it all, I felt like it could be useful for anyone attending pretty much any conference soon. So, for those attending INBOUND next week, gearing up for other conferences in the ... Read More

    How to Get More People to Register for Your Next Event

    By Lisa Toner

    According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. However, over a third of those people are being left disappointed with the events they are invited to.

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    Everything You Need to Know to Successfully Live-Tweet Your Event

    By Lindsay Kolowich

    Live-tweeting is kind of like note-taking, only it's online, collective, and interactive. When you hear a great quote from a speaker, or "tweetable takeaway" (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will

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    How to Socialize an Event

    By Guy Kawasaki

    In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up. 

    I ended the tour leaving nothing to chance and

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    8 Modern Ways to Crush Your Trade Show Competition

    By Rachel Sprung

    cloudforceThere are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other, smarter ways to strategically approach trade shows that will make you stand out from other companies and competitors and stay on attendees' brains long after the event is over.

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    7 Online Techniques to Improve Offline Events

    By Lauren Sorenson

    HUGS2011 photoToday, events and experiential marketing are extremely useful to marketers because they allow marketers to have face-to-face, direct contact with their potential and current customers. Furthermore, events are a useful technique for developing stronger inbound connections. So many companies have learned that these types of offline events allow them to reach potential customers through a more traditional platform. Holding events or taking to the streets makes it easier for marketers to directly connect their brands with their prospects and customers.

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    3 Creative Ways to Spread Content to People On the Go

    By Rachel Sprung

    unicorn, qr codeA couple of weeks ago at Dreamforce, HubSpot made quite the impression. We dressed in bright orange track suits, handed out thousands of unicorns, and performed individual website consultations for people using Website Grader. But at a conference with 42,000 attendees, it takes more than a great marketing strategy to reach people and make an impression. You have to provide ways to get them the information you want them to receive.

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    3 SEO Lessons From Dreamforce

    By Brian Whalley

    seo lessonsLast week, Dreamforce 2011 became one of the largest software technology conferences in the world. While I was there contributing to HubSpot's presence at the event, I couldn't help but think about all the SEO parallels -- how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. After reflecting on those items, I broke them down into three big SEO lessons from what HubSpot did at Dreamforce that made us such an attractive target for people at the show, and what made the show a success for us overall.

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    76% of Businesses Use Email for Event Marketing [New Data]

    By Melissa Miller

    event marketing dataHubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats, an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more than 900 respondents from a mix of businesses (B2B, B2C, and nonprofit). One of the key findings was around which tactics marketers rely on most...and what they rely on least.

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    Foursquare Launches Event Check-In Capabilities

    By Pamela Vaughan

    Foursquare 300x300

    Yesterday, the location-based social network announced it is starting to pull major events into its databases to enable users to check-in not just to venues, but also to specific events occurring at those venues. So a check-in to that movie theater in town becomes a check-in to that movie theater to see Harry Potter, or whatever movie is tickling your fancy on that day. And a check-in to that performing arts center becomes a check-in to see the Katy Perry concert, saving you the effort of typing it in manually.

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    4 Digital Event Marketing Lessons From the Ames Straw Poll

    By Alison Savery


    This past Saturday, the Ames Straw Poll was held in Iowa, which is the first test of the Republican candidates’ organizational strength in their quests to gain the Republican Party’s nomination for president. The event takes place each summer before the year of the presidential election. The winner of this year’s poll was Michele Bachmann, and many believe her internet marketing strategy , which focused on encouraging Iowa residents to attend the event to vote, was the key to her success.

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    5 Tips and Tricks for Pre-Event Problem Solving

    By Rachel Sprung

    conference room, presentation You plan for months and months to make sure everything runs smoothly for your event . You are in regular contact with your speakers, you have worked with the caterers for many years and know they are reliable, and your guest list has far exceeded your expectations. So what could go wrong? Even the most experienced event planners have to deal with problems that arise during an event. But there are ways to plan for issues in advance.

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    How to Benchmark and Forecast Marketing Event Attendance

    By Kirsten Knipp

    Boston is going to be a twitter the week HUGSInviteIMage of September 12-16 with FutureM , the Inbound Marketing Summit and the HubSpot User Group Summit (HUGS2011) all collaborating to make Boston the hub of everything marketing for five full days! As we plan HUGS2011, I've been immersed in event details and applying inbound marketing techniques to attract folks to join us for some stellar content.  With a goal of 1,000 or more attendees, we've got serious promotion efforts going, but since the event is only in its second year, I don't have a lot of history to build great forecasting data. So how is a marketer to know if their event is on track?

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    7 Great Ways to Promote and Track Offline Events

    By Kirsten Knipp

    hugs Although you may have seen us decry the classic trade show (we believe there is much to be improved there), we do think there is a lot of value in face-to-face gatherings. Nothing beats cementing an online relationship with a real live conversation, interaction, or new experience. To wit, we're in the throes of planning the largest-ever global gathering of inbound marketers in Boston this fall. The HubSpot User Group Summit (#HUGS2011) and our partner event, the Inbound Marketing Summit , which will feature scads of amazing speakers like Guy Kawasaki, Dan Heath, and even popular author Ben Mezrich, will be the best possible way to first get inspired and then learn how to apply inbound marketing hands on!

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    5 Must-Have Marketing Event Success Metrics

    By Rachel Sprung

    measuring tape An important part of any event is making sure you're using the right metrics to determine whether or not your event was successful.  A common misconception is that event attendance alone determines whether or not your event was successful. Although attendance is indeed a useful piece of data, there are many other aspects of your event you should also measure.

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    4 Reasons Your Next Event Should Be a Virtual One

    By Eric Vreeland

    imvc In a study by On24, 63% of marketers said they were more likely to attend a conference online than in person. In another study by Unisfair, 48% of marketers said they plan to use virtual events to drive leads and sales in the coming year. It's obvious that virtual events are increasing in popularity, which is why we are so excited to be holding our first Inbound Marketing Virtual Conference on Thursday. Virtual events are another excellent tool to leverage for any Inbound Marketing strategy, and here are four reasons why I think you should make your next event a virtual one.

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    How Marketers Can Overcome Tradeshow Depression [cartoon]

    By Dharmesh Shah

    HubSpot Tradeshow Depression TweetIt from HubSpot

    Webinar: Marketing in a Recession

    Want to learn effective ways for generating leads and marketing in a economic downturn?

    Download the free webinar for tips and tricks to drive more visitors and leads to your website!

    Creative Commons License "Overcoming Tradeshow Depression" by HubSpot is licensed under a Creative Commons Attribution-Share Alike 3.0 United States License .

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