<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Event Marketing Blog Posts

Get the latest tips for managing and promoting must-attend events.

Marketing / August 19, 2016 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
7 of the Coolest Experiential Marketing Campaigns We've Ever Seen

By Amanda Zantal-Wiener

Experiential_Marketing.jpg

Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour?

That’s why I was not only relieved, but also surprised and delighted, when I attended a holiday party that featured a live, interactive version of an arcade game. An entire room had been curated to look like a video game setting, and people were dressed up as characters from it. There was a giant, real-life scoreboard, boppy electronic music, and best of all, there was no tedious small talk.

It wasn’t just another tired work event ... it was an ... Read More

Marketing / September 21, 2015 Master the Chatter: 8 Tips to Get Your Event Trending on Twitter
Master the Chatter: 8 Tips to Get Your Event Trending on Twitter

By Tracy Kosolcharoen

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online (lots of conversation online) is a huge validation. 

But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process. So how do you prepare for your event so you have a better chance of trending on Twitter?

Read More
Marketing / September 10, 2015 The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)
The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)

By Lindsay Kolowich

It's no secret that cool visual content is a critical way for marketers to gain -- and keep -- people's attention.

Social networks are catching up, too. Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them), and Instagram continues to expand their advertising capabilities, albeit slowly.

Read More
Marketing / August 18, 2015 45 Business Traveling Hacks That'll Save You Time, Stress & Money
45 Business Traveling Hacks That'll Save You Time, Stress & Money

By Ginny Mineo

In theory, traveling for a conference seems glamorous. Your company is paying for you to go someplace new and exciting where you'll stay in swanky hotels, meet lots of fabulous people, and learn tons of new things.

But sometimes, reality isn't so sweet. Maybe your flight gets delayed, or your luggage gets lost, or your hotel room has a barely functional A/C unit, or your favorite suit somehow ends up with coffee all over it.

Read More
Marketing / August 3, 2015 Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media
Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media

By Julie Hong

English music producer Simon Cowell once told Rolling Stone Magazine, "You have this amazing thing now called fan power. The whole world is linked through a laptop. It's absolutely brilliant."

He was talking about music artists here, but this can apply to any type of event host or marketer. Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on.

Read More
Marketing / July 16, 2015 CMO Tip: How to Make Sure Your Team Is Getting the Most Out of a Conference or Event
CMO Tip: How to Make Sure Your Team Is Getting the Most Out of a Conference or Event

By Mike Volpe

I have a lot of folks ask me if our INBOUND event (coming up Sept 8-11th) is valuable for them and their teams to attend.

(SPOILER ALERT: It's insanely valuable.)

And ever since I started managing marketing teams, I’ve had people ask me if they could attend conferences and events.

Read More
Marketing / June 26, 2015 How to Promote an Event Using Online Marketing [Infographic]
How to Promote an Event Using Online Marketing [Infographic]

By Lindsay Kolowich

Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials ... and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.

But checking all the logistical boxes ahead of your event is only part of the battle.

Read More
Marketing / March 30, 2015 Should You Attend That Event? 9 Questions to Help You Find Out
Should You Attend That Event? 9 Questions to Help You Find Out

By Christine White

Figuring out whether you and your team should attend a conference can be tricky. Getting out of the office sounds like a no-brainer, but when you start thinking about taking time "off," traveling, paying for the conference itself, and what you'll actually do once you get there, the answer starts to feel a little less clear.

So how can you figure out whether a conference is "worth it" to attend?

Read More
Marketing / July 28, 2014 Got a Trade Show Coming Up? How to Use Instagram While You're There
Got a Trade Show Coming Up? How to Use Instagram While You're There

By Rebecca Goldring

Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. You checked off every item on your to-do list so you could have a flawless booth.

Read More
Marketing / July 3, 2014 Everything You Need to Know to Successfully Live-Tweet Your Event
Everything You Need to Know to Successfully Live-Tweet Your Event

By Lindsay Kolowich

Live-tweeting is kind of like note-taking, only it's online, collective, and interactive. When you hear a great quote from a speaker, or "tweetable takeaway" (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will

Read More
Marketing / November 5, 2013 How to Ensure You Don't Waste Money on Useless Company Swag
How to Ensure You Don't Waste Money on Useless Company Swag

By Ginny Mineo

When you accept a job, you probably know that you're going to be doing stuff that falls outside of the original job description. Maybe you'll get pulled into tracking your team's monthly metrics, help support an extra client, or even fetch your boss' coffee. Regardless of what your job is, wearing a bunch of hats comes with the territory.

Read More
Marketing / October 30, 2013 What Makes a Presentation Great? Deconstructing an Awe-Inspiring TED Talk
What Makes a Presentation Great? Deconstructing an Awe-Inspiring TED Talk

By Meghan Keaney Anderson

Since he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. His presentation is the most popular TED Talk on business or marketing by a long shot. In fact, it is the second-most viewed TED Talk ever, surpassed only by Ken Robinson’s 2006 education-focused address on how schools kill creativity.

Read More
Marketing / October 21, 2013 How to Socialize an Event
How to Socialize an Event

By Guy Kawasaki

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up. 

I ended the tour leaving nothing to chance and

Read More
Marketing / October 15, 2013 Donate to Opt Out: The Secret to Smile Train's 46% Increase in Fundraising
Donate to Opt Out: The Secret to Smile Train's 46% Increase in Fundraising

By Taylor Corrado

While direct mail seems like a thing of the past, Smile Train, a nonprofit that provides surgeries to children born with clefts and trains doctors to perform surgeries for and treat clefts, risked losing hundreds of thousands of contacts by experimenting with a very unconventional solicitation concept: donate to opt out.

Read More
Marketing / December 26, 2011 8 Modern Ways to Crush Your Trade Show Competition
8 Modern Ways to Crush Your Trade Show Competition

By Rachel Sprung

cloudforceThere are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other, smarter ways to strategically approach trade shows that will make you stand out from other companies and competitors and stay on attendees' brains long after the event is over.

Read More
Marketing / November 9, 2011 LinkedIn Launches Dramatically Improved Version of LinkedIn Events
LinkedIn Launches Dramatically Improved Version of LinkedIn Events

By Corey Wainwright

Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Luckily, LinkedIn has just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features.

Read More
Marketing / October 21, 2011 7 Online Techniques to Improve Offline Events
7 Online Techniques to Improve Offline Events

By Lauren Sorenson

HUGS2011 photoToday, events and experiential marketing are extremely useful to marketers because they allow marketers to have face-to-face, direct contact with their potential and current customers. Furthermore, events are a useful technique for developing stronger inbound connections. So many companies have learned that these types of offline events allow them to reach potential customers through a more traditional platform. Holding events or taking to the streets makes it easier for marketers to directly connect their brands with their prospects and customers.

Read More
Marketing / September 13, 2011 3 Creative Ways to Spread Content to People On the Go
3 Creative Ways to Spread Content to People On the Go

By Rachel Sprung

unicorn, qr codeA couple of weeks ago at Dreamforce, HubSpot made quite the impression. We dressed in bright orange track suits, handed out thousands of unicorns, and performed individual website consultations for people using Website Grader. But at a conference with 42,000 attendees, it takes more than a great marketing strategy to reach people and make an impression. You have to provide ways to get them the information you want them to receive.

Read More
Marketing / September 7, 2011 3 SEO Lessons From Dreamforce
3 SEO Lessons From Dreamforce

By Brian Whalley

seo lessonsLast week, Dreamforce 2011 became one of the largest software technology conferences in the world. While I was there contributing to HubSpot's presence at the event, I couldn't help but think about all the SEO parallels -- how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. After reflecting on those items, I broke them down into three big SEO lessons from what HubSpot did at Dreamforce that made us such an attractive target for people at the show, and what made the show a success for us overall.

Read More
Marketing / September 1, 2011 76% of Businesses Use Email for Event Marketing [New Data]
76% of Businesses Use Email for Event Marketing [New Data]

By Melissa Miller

event marketing dataHubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats, an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more than 900 respondents from a mix of businesses (B2B, B2C, and nonprofit). One of the key findings was around which tactics marketers rely on most...and what they rely on least.

Read More
Marketing / August 19, 2011 Foursquare Launches Event Check-In Capabilities
Foursquare Launches Event Check-In Capabilities

By Pamela Vaughan

Foursquare 300x300

Yesterday, the location-based social network announced it is starting to pull major events into its databases to enable users to check-in not just to venues, but also to specific events occurring at those venues. So a check-in to that movie theater in town becomes a check-in to that movie theater to see Harry Potter, or whatever movie is tickling your fancy on that day. And a check-in to that performing arts center becomes a check-in to see the Katy Perry concert, saving you the effort of typing it in manually.

Read More
Marketing / August 17, 2011 4 Digital Event Marketing Lessons From the Ames Straw Poll
4 Digital Event Marketing Lessons From the Ames Straw Poll

By Alison Savery

StrawPoll

This past Saturday, the Ames Straw Poll was held in Iowa, which is the first test of the Republican candidates’ organizational strength in their quests to gain the Republican Party’s nomination for president. The event takes place each summer before the year of the presidential election. The winner of this year’s poll was Michele Bachmann, and many believe her internet marketing strategy , which focused on encouraging Iowa residents to attend the event to vote, was the key to her success.

Read More
Marketing / August 12, 2011 5 Tips and Tricks for Pre-Event Problem Solving
5 Tips and Tricks for Pre-Event Problem Solving

By Rachel Sprung

conference room, presentation You plan for months and months to make sure everything runs smoothly for your event . You are in regular contact with your speakers, you have worked with the caterers for many years and know they are reliable, and your guest list has far exceeded your expectations. So what could go wrong? Even the most experienced event planners have to deal with problems that arise during an event. But there are ways to plan for issues in advance.

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.