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    Master the Chatter: 8 Tips to Get Your Event Trending on Twitter

    By Tracy Kosolcharoen

    It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online (lots of conversation online) is a huge validation. 

    But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process. So how do you prepare for your event so you have a better chance of trending on Twitter?

    To help you make the most of the chatter on Twitter, we put together the following tips. Check ‘em out to see how you can join the ... Read More

    The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)

    By Lindsay Kolowich

    It's no secret that cool visual content is a critical way for marketers to gain -- and keep -- people's attention.

    Social networks are catching up, too. Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them), and Instagram continues to expand their advertising capabilities, albeit slowly.

    Read More
    45 Business Traveling Hacks That'll Save You Time, Stress & Money

    By Ginny Soskey

    In theory, traveling for a conference seems glamorous. Your company is paying for you to go someplace new and exciting where you'll stay in swanky hotels, meet lots of fabulous people, and learn tons of new things.

    But sometimes, reality isn't so sweet. Maybe your flight gets delayed, or your luggage gets lost, or your hotel room has a barely functional A/C unit, or your favorite suit somehow ends up with coffee all over it.

    Read More
    Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media

    By Julie Hong

    English music producer Simon Cowell once told Rolling Stone Magazine, "You have this amazing thing now called fan power. The whole world is linked through a laptop. It's absolutely brilliant."

    He was talking about music artists here, but this can apply to any type of event host or marketer. Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on.

    Read More
    How to Promote an Event Using Online Marketing [Infographic]

    By Lindsay Kolowich

    Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials ... and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.

    But checking all the logistical boxes ahead of your event is only part of the battle.

    Read More
    Should You Attend That Event? 9 Questions to Help You Find Out

    By Christine White

    Figuring out whether you and your team should attend a conference can be tricky. Getting out of the office sounds like a no-brainer, but when you start thinking about taking time "off," traveling, paying for the conference itself, and what you'll actually do once you get there, the answer starts to feel a little less clear.

    So how can you figure out whether a conference is "worth it" to attend?

    Read More
    How to Get More People to Register for Your Next Event

    By Lisa Toner

    According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. However, over a third of those people are being left disappointed with the events they are invited to.

    Read More
    Everything You Need to Know to Successfully Live-Tweet Your Event

    By Lindsay Kolowich

    Live-tweeting is kind of like note-taking, only it's online, collective, and interactive. When you hear a great quote from a speaker, or "tweetable takeaway" (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will

    Read More
    How to Socialize an Event

    By Guy Kawasaki

    In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up. 

    I ended the tour leaving nothing to chance and

    Read More
    8 Modern Ways to Crush Your Trade Show Competition

    By Rachel Sprung

    cloudforceThere are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other, smarter ways to strategically approach trade shows that will make you stand out from other companies and competitors and stay on attendees' brains long after the event is over.

    Read More
    7 Online Techniques to Improve Offline Events

    By Lauren Sorenson

    HUGS2011 photoToday, events and experiential marketing are extremely useful to marketers because they allow marketers to have face-to-face, direct contact with their potential and current customers. Furthermore, events are a useful technique for developing stronger inbound connections. So many companies have learned that these types of offline events allow them to reach potential customers through a more traditional platform. Holding events or taking to the streets makes it easier for marketers to directly connect their brands with their prospects and customers.

    Read More
    3 Creative Ways to Spread Content to People On the Go

    By Rachel Sprung

    unicorn, qr codeA couple of weeks ago at Dreamforce, HubSpot made quite the impression. We dressed in bright orange track suits, handed out thousands of unicorns, and performed individual website consultations for people using Website Grader. But at a conference with 42,000 attendees, it takes more than a great marketing strategy to reach people and make an impression. You have to provide ways to get them the information you want them to receive.

    Read More
    3 SEO Lessons From Dreamforce

    By Brian Whalley

    seo lessonsLast week, Dreamforce 2011 became one of the largest software technology conferences in the world. While I was there contributing to HubSpot's presence at the event, I couldn't help but think about all the SEO parallels -- how a search engine would approach the crowd at Dreamforce as well as each space on the expo floor. After reflecting on those items, I broke them down into three big SEO lessons from what HubSpot did at Dreamforce that made us such an attractive target for people at the show, and what made the show a success for us overall.

    Read More
    76% of Businesses Use Email for Event Marketing [New Data]

    By Melissa Miller

    event marketing dataHubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats, an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more than 900 respondents from a mix of businesses (B2B, B2C, and nonprofit). One of the key findings was around which tactics marketers rely on most...and what they rely on least.

    Read More
    Foursquare Launches Event Check-In Capabilities

    By Pamela Vaughan

    Foursquare 300x300

    Yesterday, the location-based social network announced it is starting to pull major events into its databases to enable users to check-in not just to venues, but also to specific events occurring at those venues. So a check-in to that movie theater in town becomes a check-in to that movie theater to see Harry Potter, or whatever movie is tickling your fancy on that day. And a check-in to that performing arts center becomes a check-in to see the Katy Perry concert, saving you the effort of typing it in manually.

    Read More
    4 Digital Event Marketing Lessons From the Ames Straw Poll

    By Alison Savery


    This past Saturday, the Ames Straw Poll was held in Iowa, which is the first test of the Republican candidates’ organizational strength in their quests to gain the Republican Party’s nomination for president. The event takes place each summer before the year of the presidential election. The winner of this year’s poll was Michele Bachmann, and many believe her internet marketing strategy , which focused on encouraging Iowa residents to attend the event to vote, was the key to her success.

    Read More
    5 Tips and Tricks for Pre-Event Problem Solving

    By Rachel Sprung

    conference room, presentation You plan for months and months to make sure everything runs smoothly for your event . You are in regular contact with your speakers, you have worked with the caterers for many years and know they are reliable, and your guest list has far exceeded your expectations. So what could go wrong? Even the most experienced event planners have to deal with problems that arise during an event. But there are ways to plan for issues in advance.

    Read More
    How to Benchmark and Forecast Marketing Event Attendance

    By Kirsten Knipp

    Boston is going to be a twitter the week HUGSInviteIMage of September 12-16 with FutureM , the Inbound Marketing Summit and the HubSpot User Group Summit (HUGS2011) all collaborating to make Boston the hub of everything marketing for five full days! As we plan HUGS2011, I've been immersed in event details and applying inbound marketing techniques to attract folks to join us for some stellar content.  With a goal of 1,000 or more attendees, we've got serious promotion efforts going, but since the event is only in its second year, I don't have a lot of history to build great forecasting data. So how is a marketer to know if their event is on track?

    Read More

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