Got a Trade Show Coming Up? How to Use Instagram While You're There

    by Rebecca Goldring


    July 28, 2014 at 6:00 AM

    instagram_ads-1Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. You checked off every item on your to-do list so you could have a flawless booth.

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    How to Get More People to Register for Your Next Event

    by Lisa Toner


    July 24, 2014 at 4:00 AM

    event-crowdAccording to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. However, over a third of those people are being left disappointed with the events they are invited to.

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    Everything You Need to Know to Successfully Live-Tweet Your Event

    by Lindsay Kolowich


    July 3, 2014 at 8:00 AM

    event-conference-people-walking-fastLive-tweeting is kind of like note-taking, only it's online, collective, and interactive. When you hear a great quote from a speaker, or "tweetable takeaway" (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to the world. Your followers will see the tweet, and so will

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    How to Bridge the Gap Between In-Person and Online Lead Generation

    by Meghan Keaney Anderson


    May 27, 2014 at 4:00 PM

    broken-bridge-smallWe spend the lion's share of our days online. As buyers, our fingers navigate through a dozen different review sites. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars.

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    Do You REALLY Need to Host a Webinar?

    by Amanda Sibley


    January 1, 2014 at 12:00 PM

    webinar-videoDon't be fooled: Webinars can be a lot more work than they may initially seem.

    Conducting one is more than just getting an expert or two in a room together to talk for an hour. It takes careful planning, promotion, content creation, and collaboration.

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