Do You REALLY Need to Host a Webinar?

by Amanda Sibley

Date

January 1, 2014 at 12:00 PM

webinar-videoDon't be fooled: Webinars can be a lot more work than they may initially seem.

Conducting one is more than just getting an expert or two in a room together to talk for an hour. It takes careful planning, promotion, content creation, and collaboration.

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How to Ensure You Don't Waste Money on Useless Company Swag

by Ginny Soskey

Date

November 5, 2013 at 4:00 PM

company-swagWhen you accept a job, you probably know that you're going to be doing stuff that falls outside of the original job description. Maybe you'll get pulled into tracking your team's monthly metrics, help support an extra client, or even fetch your boss' coffee. Regardless of what your job is, wearing a bunch of hats comes with the territory.

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What Makes a Presentation Great? Deconstructing an Awe-Inspiring TED Talk

by Meghan Keaney Anderson

Date

October 30, 2013 at 11:00 AM

ted-talk-deconstructedSince he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. His presentation is the most popular TED Talk on business or marketing by a long shot. In fact, it is the second-most viewed TED Talk ever, surpassed only by Ken Robinson’s 2006 education-focused address on how schools kill creativity.

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How to Socialize an Event

by Guy Kawasaki

Date

October 21, 2013 at 11:00 AM

guy-kawasaki-1In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up. 

I ended the tour leaving nothing to chance and

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Donate to Opt Out: The Secret to Smile Train's 46% Increase in Fundraising

by Taylor Corrado

Date

October 15, 2013 at 4:00 PM

letter-mailboxWhile direct mail seems like a thing of the past, Smile Train, a nonprofit that provides surgeries to children born with clefts and trains doctors to perform surgeries for and treat clefts, risked losing hundreds of thousands of contacts by experimenting with a very unconventional solicitation concept: donate to opt out.

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