Gearing up to create your next piece of marketing content? If you want it to stand out from the rest of the noise on the internet, you have to be focused on producing something both delightful and engaging.
That said, there's some planning to be done before you jump right in. What's the purpose of this piece? Where can you fit in credible data and examples? Who's gonna edit it once you've written -- and rewritten -- your draft? How do you plan to spread the word about it so, you know, people actually read it? You need a strategy.
To provide you with a process, check out the infographic below from Ann Handley and Visually. They've stolen valuable tips from Handley's latest book, Everybody Writes, on everything from planning to publishing. (And check out our content creation kit to learn how to create powerful content in more detail.)