27 Interesting Marketing Charts Every Client Needs to See

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Jami Oetting
Jami Oetting

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What's the #1 thing clients value in their agency partners? 

It's not results, strategy, or even great creative.

According to the Society of Digital Agencies, it's expertise in emerging trends

Now think about the last time you delivered this type of information to your client. If it's been a while, then you've got some work to do. 

Clients want this information, and if you are able to provide advice and direction on how they should be investing in not only growing their business today but what they need to do to prepare their company to compete one, two, or five years from now, your agency will be in a better position to retain the relationship or even benefit from upselling opportunities. 

To do that, you need to be searching for what's next and selling them on testing and trying out new channels, distribution models, and ways of connecting with customers. To get you caught up on what your agency and your clients should be paying attention to in the world of marketing and buying behavior, check out these interesting charts. 

27 Charts That Point to the Future of Marketing and Buying

1) In 2016, companies increased budgets for email marketing, social media, and display advertising.

marketing-budgets.png

Source: Marketing Charts

2) Marketers are most excited about opportunities in optimizing the customer experience, creating compelling digital content, and using data to connect on an individual level with consumers. 

most-exciting-marketing-opportunity.png

Source: Marketing Charts

3) The pace of technology, the increasing complexity of marketing, and the tech-empowered consumer are seen as disruptive to companies. 

disruptive-forces-marketing-ana.png

Source: Marketing Charts

4) Time spent on mobile grew 31% in 2015, while desktop continues to fall. 

 

comscore-digital-media-time-spent.png

Source: comScore

5) 70% of digital ad spend will go to mobile by 2019. 

mobile-ad-spend.gif

mobile-advertising.gif

Source: eMarketer

6) Mobile-friendly websites rank higher in search engine results. 

mobile-friendly-search-results.png

Source: Moovweb

7) 90% of time spent on mobile is in apps.

time-spent-mobile-apps.png

Source: Flurry

8) Facebook owns the top four of the most used apps globally. 6 of the top 10 apps are messaging apps. 

 

mobile-messaging-top-app-usage.png

Source: Mobile App Landscape: 2015 Q3 Report

9) 29% of view time is spent viewing using a vertical screen.

vertical-viewing2.jpg

Source: KPCB

10) Native Facebook video posts get more reach than any other content format. 

fb-native-videos-reach-social-bakers.png

Source: Social Bakers

11) Users spend nearly two hours watching digital video, more than time spent on social networks. 

Source: eMarketer

12) Video content engagement grew 255% in one year. 

video-engagement-shareablee.png

Source: Shareablee

13) 60% of people surveyed have started using voice search commands within the past year. Recently, Google said that 20% of queries on Android devices and its mobile apps are voice searches.

 start-search-commands-google.png

Source: MindMeld

14) Snapchat users watch 10 billion videos per day, up from 2 billion a year ago. 

snapchat-10billion-views.png

Source: Statista

15) Personalization leads to higher engagement and more relevant interactions, according to marketers.

personalization-content-emarketer.jpg

Source: eMarketer

16) People hate ads, and their opinion of a brand can change based on the ads it buys. 

ad-type-negative-impact-brand-hubspot.png

Source: HubSpot Research

17) Ad blocking adoption rates are higher outside of the U.S. There are now 198 million adblock users worldwide. 

ad-blocking-country-comscore.png

Source: Business Insider

18) Adblock usage grew 41% in 2015, and adoption rates are speeding up. 

ad-block-growth.png

Source: PageFair

19) News sources are changing. 

content-consumption-trends-hubspot.png

Source: HubSpot Research

20) People want different types of content, including more videos, online classes, research, and interactive tools. 

content-future-hubspot.png

Source: HubSpot Research

21) Facebook sends more referral traffic to publishers than Google. 

publisher-referral-traffic-facebook.png

Source: Business Insider

22) Buzzfeed content sees 7 billion monthly views of its content, up from 2.5 billion per month last year. 75% of those content views occur outside of its website.

Source: Business Insider

23) B2B marketers' top pain points around lead generation are about lead quality, improving results, and sales and marketing alignment. 

demand-gen-priorities-demand-gen-report.png

Source: Marketing Charts

24) Marketing leaders need the most help with digital marketing, data, and change management. 

cmo-leader-strengths.png

Source: Marketing Charts

25) 73% of millennials are involved in purchase decision-making at their companies. 

millenial-purchasing-b2b.png

Source: Sacunas

26) Proving ROI leads to larger marketing budgets. roi-budget.png

Source: State of Inbound

27) Content marketing revenues are expected to reach $54 billion by 2019. 

content-revenue.png

Source: Marketing Mag

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