Now think about the last time you delivered this type of information to your client. If it's been a while, then you've got some work to do.
Clients want this information, and if you are able to provide advice and direction on how they should be investing in not only growing their business today but what they need to do to prepare their company to compete one, two, or five years from now, your agency will be in a better position to retain the relationship or even benefit from upselling opportunities.
To do that, you need to be searching for what's next and selling them on testing and trying out new channels, distribution models, and ways of connecting with customers. To get you caught up on what your agency and your clients should be paying attention to in the world of marketing and buying behavior, check out these interesting charts.
27 Charts That Point to the Future of Marketing and Buying
1) In 2016, companies increased budgets for email marketing, social media, and display advertising.