Catch the Beginner’s Guide to Video Marketing
and absorb a few takeaways below.
Choosing a Platform
Tracking, privacy, distributed authorship, content management,
online playback, mobile playback.
is currently the number two search engine after
. Those who publish their videos to the site benefit as it drives SEO, allows personality, simplifies sharing and commenting, and has a remarkable ad network.
Include video on landing pages, test everything, include CTAs (calls to action) during and at the end of videos, use a special tracking link, and have video testimonials available. You can measure your success by tracking video views, embeds and Google blended search results.
Quality > Quantity
You may or may not have budget for a video. Break videos into two categories: content that will change and content that is long-time material. Don’t spend the money if it’s going to change. Invest in the content that will serve purpose for a long time.
How to Incorporate Videos to Facebook Successfully: Upload vs. Share
Originally published May 13, 2011 2:00:00 PM, updated July 28 2017