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Written by Karen Rubin
HubSpot TV Episode #15- November 14, 2008
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Intros
Mailbag
Headlines
Takeaway: Puppies are cute! And... streaming is sometimes about building viewership over a long time period, and it is less about what actually is happening, and more about what you think might happen.
@MarsPheonix - http://www.adamfullerton.com/?p=190
Takeaway: Think about using Twitter in interesting ways for your business and adding personality to your products.
Fortune 500 Doesn't Get SEO - http://searchengineland.com/study-fortune-500-doesnt-get-seo-15377.php
"72% of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords" Takeaway: Small and medium sized companies have an opportunity to outperform the big slow Fortune 500 with inbound marketing - in this case, SEO
Finally! Takeaway: Post all your business events - webinars, seminars, receptions, etc.
They reached 2 billion photos a year ago. They're well behind Facebook, with 10 billion. And they're falling further behind - a year ago Facebook had just 4.1 billion photos.
@mzkagan's presentation on slideshare about what the f**k social media is Takeaway: Don't let the train leave without you. Get involved now!
Takeaway: If you have great data, share it and use it to bring people to your business.
Pizza Hut reached $1 Billion in sales online, in large part due to their Facebook app Takeaway: Figure out where you audience is and be there!
http://blog.hubspot.com/blog/tabid/6307/bid/4405/How-Do-You-Measure-the-ROI-of-Social-Media-You-Don-t.aspx
Marketing Tip of the Week - Post your events in LinkedIn
Forum Fodder
Advertising on Facebook, is it worth it? http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/5554/view/topic
Closing
Originally published Nov 15, 2008 5:29:00 PM, updated July 04 2013