HubSpot TV - Social Media Debate - Conversion or Conversation?

HubSpot TV Episode #15- November 14, 2008

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Intros

Mailbag

1. Twitter: JenHarris09 what's the best way besides alltop & twellow to find influencers in a particular verticle?
   
2. Twitter: cselland @mvolpe you should continue the [social media] ROI discussion - great discussion on your blog post this morning

Headlines

Shiba Puppy Cam - 9 hours, 2.5 million views - http://www.ustream.tv/channel/shiba-inu-puppy-cam

• Takeaway: Puppies are cute! And... streaming is sometimes about building viewership over a long time period, and it is less about what actually is happening, and more about what you think might happen.

@MarsPheonix - http://www.adamfullerton.com/?p=190

• Takeaway: Think about using Twitter in interesting ways for your business and adding personality to your products.

Fortune 500 Doesn't Get SEO - http://searchengineland.com/study-fortune-500-doesnt-get-seo-15377.php

• "72% of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords"
• Takeaway: Small and medium sized companies have an opportunity to outperform the big slow Fortune 500 with inbound marketing - in this case, SEO
  

LinkedIn Launches Events - http://blog.linkedin.com/2008/11/07/announcing-linkedin-events/

• Finally!
• Takeaway: Post all your business events - webinars, seminars, receptions, etc.
  

Flickr reaches 3 Billion photos - http://www.techcrunch.com/2008/11/03/three-billion-photos-at-flickr/

• They reached 2 billion photos a year ago. They're well behind Facebook, with 10 billion. And they're falling further behind - a year ago Facebook had just 4.1 billion photos.

What The F**K is Social Media - http://www.slideshare.net/mzkagan/what-the-fk-social-media?type=powerpoint 

• @mzkagan's presentation on slideshare about what the f**k social media is

• Takeaway: Don't let the train leave without you. Get involved now!

Google Flu Trends, released this week, is (a) very interesting: http://www.google.org/flutrends/ , and (b) a classic piece of inbound marketing: http://www.nytimes.com/2008/11/12/technology/internet/12flu.html?_r=1&hp&oref=slogin

• Takeaway: If you have great data, share it and use it to bring people to your business.

Order a Pizza on Facebook: http://daveibsen.typepad.com/5_blogs_before_lunch/2008/11/order-a-pizza-without-leaving-your-facebook-app.html

• Pizza Hut reached $1 Billion in sales online, in large part due to their Facebook app

• Takeaway: Figure out where you audience is and be there!

ROI of Social Media Debate

• http://blog.hubspot.com/blog/tabid/6307/bid/4405/How-Do-You-Measure-the-ROI-of-Social-Media-You-Don-t.aspx

Marketing Tip of the Week - Post your events in LinkedIn

Forum Fodder

• Advertising on Facebook, is it worth it?
• http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/5554/view/topic

Closing