If you've never heard Paul Gillin speak, skip the next few paragraphs, and go straight to the video below. You'll learn a lot.
Paul is a former technology journalist who has become a leading thinker and speaker about Social Media. His first book, New Media Influencers , is the catalyst that moved many businesses to begin using social media. His new book, Secrets of Social Marketing , promises to help even more businesses.
Paul stopped by our office in Cambridge before Thanksgiving, and I had a chance to sit down with him. We spoke about social media, blogging, inbound marketing and the ways marketers can thrive in this new world.
I posted a full video recording of our conversation below, but here are few highlights:
On Measuring the ROI of Social Media
How to Justify Social Media Investment to Management
How New Marketing Is Different From Traditional Marketing
Here are a few of the sites Paul mentions in the video:
Steve Hall's site, AdRants
Proctor & Gamble's community for moms, Vocalpoint
Matt Harding, Where the Hell Is Matt?
Fisk-A-Teers from Fiskars