Take a look at the two websites below.
They're both nice-looking. The top one is for the Green Street Grill , a great restaurant in my neighborhood in Cambridge, MA. The bottom one is for Craigie on Main , another really nice restaurant nearby.
The sites are a similar collection of menus, operating hours, prices and directions. But there's one big difference: The second site, the Craigie on Main site, has a blog.
Why does a restaurant need a blog?
Take a look at the data below, pulled from HubSpot's competitive website tracking tool .
|Website Grade||Google Indexed Pages||Alexa Traffic Rank||December Visits|
Because Craigie on Main has a blog, it has more pages for Google to index. Because it has more pages index, it gets found more often, and has higher traffic than Green Street Grill.
If you want to use the internet to market, you need to be found in search. If you want to be found in search, you need to create content regularly.
It's as simple as that.
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