brian-halligan-inbound-marketing-book I am an engineer by training who had very little writing experience in my career until I started HubSpot.  In the early days of the company, I could not write software, so I spent a lot of time writing articles for our Internet Marketing Blog and was pleasantly surprised by how well it performed.  Today, the blog has over 20,000 subscribers and over 100,000 new visitors per month.

The good performance convinced me that I had been suppressing brilliant writing skills for the last 20 years! I was so excited that I sent a note to my eighth grade teacher, Tom Brown, who helped me learn to write, and thanked him.

Emboldened with my newfound writing confidence, I set out this year to write the Inbound Marketing Book with my co-founder, Dharmesh Shah.  When we submitted the final draft to a real professional editor, I was confident that she would send it back mostly clean with some high praise for my writing skills.  WRONG!  The document she sent back had more redlines on it than anything I had ever seen in my life.

After a couple of laborious weeks of language crafting, we got it close to perfect; and it is now ranked #200 out of 8 million books on Amazon (including books by Dan Brown, Stephen King, etc.).

The lesson I learned is that you don’t have to be a great writer to have a great blog .  You need to have remarkable ideas that spread.  I also think you get a lot of credit on your blog for having an authentic voice .

 

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Originally published Nov 5, 2009 8:30:00 AM, updated March 21 2013