If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make.
His tips include creating simple calls-to-action, weaving your offer into the article more than once (and making it obvious), using graphical buttons, taking more than one approach, considering disabling comments, and not overselling.
The topic of this Search Engine Land article is outreach marketing, or as Hall puts it, "the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer."
Hall mainly discusses ways in which you can utilize
social media monitoring
tools to help with outreach marketing. He walks readers through the importance of choosing the right keywords and audience. In addition, he emphasizes that engagement is at the core of outreach marketing and can make or break a campaign.
If you're thinking of doing an outreach marketing campaign, take advantage of social media monitoring tools to facilitate engagement.
This Social Media Examiner article highlights 10 examples of
successful Facebook Pages
and discusses why they're successful. These examples will help you understand what a great Page looks like and how you can adopt similar techniques to increase your own Page's success. Among top company Pages mentioned are Red Bull, Coca-Cola, and Oreo.
So you've made the decision to dedicate more time to
search engine optimization
. Good for you -- SEO is a great way to generate quality, organic traffic to your website! Before you get going, consider these tips from the Econsultancy blog for managing your SEO team, whether it's in-house or based in an agency:
As any seasoned blogger knows, it takes time to go from new blog to
. So how do you stay sane and motivated to keep pumping out posts when the rewards seem few and far between? This ProBlogger article just might speak to you.
Laidlaw lays out some of her best suggestions for avoiding blogger burnout, which include doing what you love, taking it one step at a time, planning (and planning ... and planning), allowing for downtime, and realizing that everyone has bad days.
Like any great successful venture, results don't always come instantly. Keep at it, and your blog will eventually help achieve your business marketing goals.