The modern marketer wears many hats. From creating killer content, to crafting compelling emails, to engaging with folks on social, there's always plenty to keep a marketer busy. As modern-day Renaissance men and women, many of today's marketers are expected to do it all … while balancing on one foot … and juggling chainsaws.
Alright, that's not entirely true, but the sentiment is spot on: Marketing. Ain't. Easy. So many channels, so many platforms, so much to write, so much to design -- it can be overwhelming.
But before you going smashing your laptop and pulling your hair out in frustration, close your eyes, take a deep breath, and remember the immortal words of Mr. Robert Marley: "Don't worry about a thing / 'Cause every little thing is gonna be alright."
This week in HubSpot content, we have posts that can help you master "every little thing." Whether you're trying to boost your organic search traffic, simplify your content creation efforts, or write deal-winning email copy, we've got you covered. Enjoy (and happy holidays)!
16 Free Tools That Make Content Creation Way Easier
It's time to address the question that's on everyone's minds: Is Elon Musk secretly building a fleet of content-creating robots? The short answer is "No." The slightly longer answer is, "Definitely not … I just made that up." Today, content creation is a strictly human endeavor, and it will remain that way for the foreseeable future. However, that doesn't mean humans can't get a little help. We've compiled 16 of those helpful tools in this recent post.
7 Email Newsletters We Actually Like Getting in Our Inboxes
Crafting an email newsletter seems like a relatively painless process. Just grab a bunch of links to your content from the past month, paste them into an email, add a few images, and voilà: newsletter complete. Unfortunately, more often than not, email newsletters flop. As HubSpot staff writer Ginny Soskey puts it, "They become an uninteresting mush of content that people automatically ignore, archive, delete, or straight up unsubscribe from." (Yikes!) If only there were some examples of companies doing email newsletters the right way. Oh, right -- we have seven right here.
Want to Dominate Organic Search? How Blogging Can Help
Each and every time you publish a blog post, you're creating a new URL for your site and -- simultaneously -- creating a new opportunity for your site to be ranked in search. That's some pretty powerful stuff. Of course, there's more to boosting SEO with blogging than simply hitting the "publish" button. In this recent post, we identify several blogging best practices -- from being unique, to optimizing for keywords, to providing a fantastic reader experience.
5 Ugly (But Effective) Pieces of Marketing Collateral
Like my dad always told me: Beauty is in the eye of the beer-holder (or something like that). Welp, in this new post on our Inbound Insiders blog, Owen Fuller -- founder of Fit Marketing -- shares five examples of "ugly" marketing that still managed to find some love. From creepy, cockroach-filled ads to boring, bare-bone emails, Owen sets out to prove that "When it comes to online marketing, function beats form. Ugly marketing is often just as effective as its beautiful counterparts."
Facebook Rolls Out Auto-Play Video Ads to Your News Feed
Part of being a great marketer these days means staying up-to-date with all of the latest social media trends, changes, and new releases. The big news this past week was Facebook's rollout of auto-play videos ads, which just started popping up in News Feeds. Unlike traditional (super-annoying) auto-play videos, these ads are muted by default and only start playing when you scroll past them. Wondering if Facebook's new ad format will actually work? Stay tuned! (The format is still in beta, and is currently only available to a few advertisers.)
Copywriting for Sales: The 4 'U's of Deal-Winning Email Copy
And you thought crafting an email newsletter was hard? Writing a deal-winning prospect email is a whole different ball game. You want to sell your product, but you don't want to sound "salesy." You want to inspire prospects to take action, but you don't want to sound pushy. How do you do this?! In a recent post on our new Inbound Sales section, we explain the four 'U's of sales copywriting: usefulness, urgency, uniqueness, and being ultra-specific.
Qualcomm Insider: Apple 64-Bit Chip 'Hit Us in the Gut'
In our Up and to the Right section, we delve into plenty of non-marketing stories in addition to news about the world of inbound. For instance, in this recent post, we discussed Qualcomm's reaction to Apple's 64-bit chip, which got the tech world buzzing and was definitely worth a mention. You can read the full story here.
What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!
Originally published Dec 22, 2013 8:00:00 AM, updated July 28 2017