As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions -- advice that has no basis in facts -- with real data and science. I've conducted quite a bit of research about social media marketing, and as a result, I've gotten quite a lot of insight into the tactics that do and don't work.
So I decided to compile a SlideShare highlighting 20 of my favorite data-backed ways to make your inbound marketing efforts in social media more successful. Check it out, and share your favorites using the tweet links below!
20 Data-Backed Ways to Improve Your Social Media Marketing
Twitter accounts that used words like "founder," "speaker," "expert," "guru," and "author" in their bios had more followers than the average account. Tweet This
Posts made to Facebook timelines on Saturdays and Sundays tend to get more Likes than posts made during the business week. Tweet This
As image height in pixels increased for images posted to Pinterest, so did the average number of times they were repinned. Tweet This
Links placed just before the halfway point (in characters) of tweets tended to have higher clickthrough rates than links placed elsewhere. Tweet This
Simple yes/no questions like "should" and "would," as well as multiple choice questions like "which" tend to get more comments than average Facebook posts. Tweet This
While fewer than 25% of all tweets contain a link, more than half of retweets contain a URL. Tweet This
As the amount of self-referential content posted by Twitter accounts increases, follower numbers decrease. Tweet This
Retweeted tweets tend to contain fewer commonly used words than a random selection of non-retweeted tweets. Tweet This
As the amount of negativity posted by Twitter accounts increases, follower numbers decrease. Tweet This
Facebook posts that included the word "like" tended to get more Likes than the average post. Tweet This
Facebook Pages that used industry buzzwords tended to have fewer Likes than pages that did not. Tweet This
Accounts in which between 60% and 80% of tweets contain links tend to get more retweets than accounts that tweet fewer links. Tweet This
Facebook posts that use photos tend to get more Likes than text, video, or link-based posts. Tweet This
Photos that included hashtags in their descriptions on Instagram tend to get more Likes than photos that do not. Tweet This
Facebook Pages that mention food tend to have more Likes than the average Facebook Page. Tweet This
Tweets posted around 4 p.m. Eastern time tend to get more retweets than those posted at other times. Tweet This
Posts with positive sentiment get more Likes than posts with negative sentiment, but both positive and negative perform better than neutral. Tweet This
Clickthrough rate of links in tweets increases as the overall length of those tweets also increases. Tweet This
Posts that either contained very little text (such as photos) or upwards of 700 characters tend to get the most Likes. Tweet This
Tweets that contain the call-to-action (CTA) "please retweet" are four times more likely to get retweeted at least once, compared to those that do not include the CTA. Tweet This
Have you tried any of these social media marketing tactics? Does your own data support their effectiveness?