“Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers. Demand generation, however, is more than just a branding concept or early funnel marketing tactic. Demand generation programs are touch points throughout the conversion optimization and sales cycles."
The following list can help you explore the idea of demand gen and develop a full-funnel picture for your company’s marketing strategy:
Ebooks, Articles, and Talks: Resources to Guide You
1) What Is Demand Gen? - This blog post will walk you through the basics of what this term means and why it matters to marketers.
5) Why Your Content Marketing Plan Can’t Focus on Both Lead and Demand Generation - What the difference between these two strategies? According to the SlideShare presentation, “Demand generation is focused on shaping the audience’s perspective, while lead generation is focused on capturing their information.” Read the post to learn how to shape your marketing for both types of strategies.