Writing blog posts and other content takes time -- time you and your team might not feel like you have to spare.
And yet, you keep reading that companies regularly publishing quality content to their blogs are reaping the biggest rewards in terms of traffic and leads. Better yet for those companies, those results continue to pay out over time thanks to search engines.
How can you maintain a great company blog when you and your team are juggling so many other marketing responsibilities? For many marketers, the answer is hiring freelance writers.