What kinds of new, original offers can I create? What different types of blog posts can I try out? How do I ensure all of my content is high-quality? At one point or another, all inbound marketers ask themselves these questions -- and they should.
After all, it's good to constantly seek out new types of unique content to create, and work to ensure your content is as useful and applicable to your audience as possible.
To get you into content creation beast mode (a really fun mode to be in), we've selected a few blog articles on the subject from this past week we think you'll find rather helpful.
We've also got holiday campaign advice, info on Google's algorithm updates this year, and other popular posts featured on the blog these past seven days. So grab some coffee, sprawl out on the couch, and get your Sunday off to a productive start by reading up on the latest from Inbound Hub.
'Tis the Season: 7 Steps to Prepare Your Holiday Marketing Campaign
Gameplanning your marketing campaign for the holidays doesn't have to be stressful, time-consuming, or costly. Don't believe me? Check out this post from the Marketing section of the blog to learn how you can strategize your tactics related to offers, social media, and SEO through the end of 2013.
A Blog Post to Help You Write Blog Posts [+5 Free Blogging Templates]
Speaking of your holiday campaign, blogging will likely play a pretty substantial role in your plans, right? Then you won't want to miss out on these creative templates we put together to make your blogging a little bit easier to accomplish. Once you download the templates, you'll realize it can be a cinch to generate comprehensive how-to posts (and other kinds) in practically no time.
Google's 2013 Algorithm Updates: A Look Back
Oh, the algorithms, they are-a-changin'. Google made some waves this year with numerous updates to its Panda and Penguin search algorithms, as well as with its unveiling of its latest formula dubbed Hummingbird. Get the scoop as to what these changes entailed, and learn about other intriguing decisions made by the company during the course of 2013.
Memes vs. MBAs: What Is Quality Content, Anyway?
After "What's the meaning of life?" the second-most common question asked by people is "What exactly is quality content?" Okay, that's a lie, but the question is nonetheless a pertinent one many marketers ponder. Thus, we decided to closely examine top-tier content from BuzzFeed and the Harvard Business Review (yep, two distinct ends of the content spectrum) to determine exactly what both publications consider to be quality content.
15 Tips for Content Creators in "Boring" Industries
We hear it over and over again -- B2B marketers claiming it's impossible to blog about "boring" industries. Despite this oft-voiced belief, we just don't buy it. Why? Because these marketing pros can learn the intricacies of blogging for these industries by taking 15 minutes to read these 15 expert tips from one of our latest posts featured in Inbound Insiders.
Sales Qualification Improves Close Rates [New Data]
This latest sales post from our own Pete Caputa delves into the need for sales managers to use sales qualification methods to determine who the best-fit leads are for their reps. Take some time to learn Pete's methodology when it comes to scoping out leads and how qualification data can help managers become hands-on, first-rate coaches for their teams.
What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!