The Ultimate Guide to Google Forms

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Caroline Forsey
Caroline Forsey



Whether you're collecting customer feedback or applications for a job opening, Google Forms is undoubtedly one of the best free form tools at your disposal.


Google Forms integrates seamlessly with other Google products, such as Sheets, allowing you to make sense of all that data you collect. Additionally, it works well with other platforms like YouTube, enabling you to upload videos without leaving the tool.

Easily build and embed forms on your site. Try HubSpot Forms for free.

However, if you're new to Google Forms or want to undertake a more challenging task than you're used to within Forms, you might feel overwhelmed and unsure how to get started.

Here, we're going to explore all of Google Forms' features, tools, and functions to ensure you're prepared to make any form you need within minutes.

To start, let's take a look at the templates Forms has to offer.

Alternatively, you can embed a form on your website using HubSpot’s free online form building software.

Google Forms Templates

Here are a few of the templates you'll likely use most often, separated by category.

To find these templates in your Google Forms, go to your email and click Forms in the drop-down menu (if you don't see it, click "More" at the bottom).

Then, click the up and down arrow beside Template Gallery. This will show you all your template options.


For leads, try these templates:

  • Contact Information
  • Event Registration

To collect customer feedback, try these templates:

  • Event Feedback
  • Customer Feedback

For customer payment, try these templates:

  • Order Form

For internal employees, try these templates:

  • Job Application
  • Time Off Request
  • Find a Time

It's important to note, you can also create a blank form, or use one of the above templates for multiple purposes. "Find a Time", for instance, allows you to figure out when your team is available to meet, but you might also send it to a client to find a meeting time that works for you both.

Next, let's take a look at some exceptional Google Forms examples for further inspiration.

Google Forms Examples

Google Forms is incredibly easy and intuitive, once you get the hang of it. Within each template, you have the option to add questions, a title and description, an image, a video, or even an entire section.

Additionally, Forms integrates well with other platforms -- for instance, to embed a video, you can search YouTube videos from within your Form. You can also upload or search for an image without having to leave Forms.

Here are a few initial Google Form examples, to get you started:

1. For an in-house seminar or conference (using the RSVP form):

2. For a job application (using the Job Application form):

3. For customer feedback (using the Customer Feedback form):

4. To create a quiz (using the Quizzes form):

How to Embed a Google Form in an Email

While you can technically embed a Google Form directly in an email (by copying the embed link straight from the form and pasting it in an email), you probably don't want to -- simply sending your form to email addresses you provide looks cleaner.

For instance, when I send a form to myself, here's how it appears in my inbox:


The email comes with a nifty "Fill Out Form" button. When I click it, I'm automatically taken to your form.

However, if instead you want to embed your form into a landing page or blog post, follow these instructions:

1. Click the "Send" button at the top of your form.

2. When this box pops up, select the "< >" embed link.

3. Click "Copy" in the bottom right. Then, paste the embed HTML link into the code of a blog post or website page.


How to Close a Google Form

If you're done with a form and want to close it, follow these three easy steps:

1. Click "Edit This Form" on the form you want to close. Then, select "Responses".


2. Click the button to the right of "Accepting responses".


3. Once it says "Not accepting responses", your form is now successfully closed.

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Topics: G Suite

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