Ebooks have become a popular part of inbound marketers' content strategies, but have you stopped to consider the impact they might be having on your business besides just lead gen?
The folks at Placester -- who created the really cool Wild West-themed infographic below -- have some interesting ebook data to share.
For instance, you might be interested to know that longer content (you know, like the stuff you find in ebooks), tends to perform really well in the SERPs, too. Or that even if other marketers don't actually use ebooks ... they like to see ebooks as a sign of brand trust.
There are a lot of benefits to ebooks that we often forget -- or maybe we never even know about them in the first place! To reacquaint yourself with the benefit of the ebook and the components that make up a great ebook, take a step back into the Wild-West (but, you know, via an infographic).
Have you embraced the ebook? What other content assets does your site like to rock?
Originally published May 16, 2014 1:00:00 PM, updated July 28 2017