68% of all ecommerce visitors abandon their shopping carts – leaving $4 trillion of abandoned merchandize behind. But don’t despair – according to BI Intelligence, roughly 2.5 trillion (or 63%) of this is potentially recoverable. The top three reasons that people gave for abandoning their carts were unexpected shipping costs, having to create a new user account, and not being ready to buy yet.
Fortunately, ecommerce marketers can address all these pain points, before and during the checkout process. Check out the infographic below from VWO to see some of the many ways you can address these concerns and improve your checkout page.
Originally published Sep 15, 2015 7:00:00 AM, updated July 28 2017