They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends.
It's a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task.
To help you prepare for the new year, Logaster created the infographic below detailing their predictions for the most influential logo design trends of 2020. Keep an eye out for these design approaches in the coming year.