email-marketing-resourcesFirst, make sure you're following the rules. Read up on Sender Score and CAN-SPAM, and check that your email list is healthy.

Now take that healthy list and segment it real good. For real efficiency, enroll it in an email workflow.

Now you can focus on design and copy. Use this guide to create a pre-designed email template that readers and inboxes love. Then fill it with copy, using the best practices in this blog post. Top it off with a sexy subject line, and you're good to go.

Then, just keep testing and optimizing the heck outta those emails!

Not a lot to read, but plenty of opportunities to make your email marketing even better! What other resources could help aspiring or professional email marketers? Share your requests and maybe we can surface or create them for you!

Image credit: miniyo73

Learn inbound email marketing with HubSpot Academy.

Originally published Aug 24, 2013 8:00:00 AM, updated July 28 2017


Email Marketing