Snapple Invites Customers to Generate Real Facts with AI

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

The facts on Snapple bottle caps are getting an AI-powered glow-up.

In a recent press release (partially written by AI) the beverage company debuted the Snapple fAIct Generator, an online tool that allows users to discover and share fun facts at the click of a button.

The rollout of the tool coincides with the 20th anniversary of Snapple Real Facts®, and now the brand is inviting customers to create their own facts by visiting the website or scanning the QR code on a bottle of Snapple. The AI-generated facts will be saved and fact-checked by Snapple, and some of them may be featured on bottle caps in 2024.

Interactive marketing has been a part of Snapple’s marketing strategy for decades. In the 90s the brand ran a string of successful commercials featuring Snapple employee Wendy Kaufman, who became known as the Snapple Lady, reading fan mail from customers.

Over the past 20 years, the Snapple team has shared 1,677 facts, though the accuracy of some of the facts has been widely debated. Snapple joins Mint Mobile as an early adopter of openly using generative AI in its marketing.

Marketing Snippets

The latest marketing news and strategy insights.

TikTok adds new features to its Promote service aimed at helping small businesses run campaigns smoothly.

Twitter has seen a decline in ad spend from over half of its advertisers.

Battle of the AI tools:what marketers need to know about ChatGPT, Google’s Bard, and Microsofit’s Bing Chatbot.

Snapchat ads: the best ad formats for new advertisers.

Super Bowl ads: a round-up of the 30 best ads of all time.