A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription.
It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. But those insights and metrics just scratched the surface when it came to the health of our subscription.
A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- ... Read More