Branding (2)

Why Lifestyle Brands Are the New Media Companies

Lestraundra Alfred
Updated 10/4/23
What Is Brand Perception? How to Measure It and 4 Examples

Katrina Kirsch
Updated 10/17/23
Brand Colors — Everything You Need to Know

Jenny Romanchuk
Updated 11/19/24
16 Benefits of Branding & Co-Branding

Flori Needle
Updated 8/1/25
8 Lessons We Learned from These Famous Rebrands [2023 Edition]

Caroline Forsey
Updated 7/14/25
14 of the Most (& Least) Successful Brand Extensions to Inspire Your Own

Clifford Chi
Updated 11/21/24
What is Brand Salience? [+How Do You Measure It?]

Rebecca Riserbato
Updated 6/3/24
The Beginner's Guide to Brand Pillars

Rebecca Riserbato
Updated 7/14/26
How to Identify a Brand Character for Your Company

Caroline Forsey
Updated 8/31/23
How SKIMS, Liquid Death, and Other Brands Made Age-Old Products Feel New, Exciting, and Different

Flori Needle
Updated 11/19/24
Brand Refresh vs Rebrand: Which is Best for You? [+Checklist]

Tristen Taylor
Updated 6/12/25
Why You Shouldn’t Ignore the Role of Social Media in Brand Building

Jana Rumberger
Updated 7/14/25
Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You]

Katrina Kirsch
Updated 12/8/23
What Is Brand Essence? 5 Examples

Katrina Kirsch
Updated 8/16/23
Everything You Need to Know About Brand Experience

Doug Bonderud
Updated 3/28/24
What Are Brand Assets? 6 Examples to Inspire You

Katrina Kirsch
Updated 8/16/23
How to Come Up With a Brand Name [+Where 3 of Our Favorites Came From]

Katrina Kirsch
Updated 9/1/23
How to Identify Your Core Marketing Message

Flori Needle
Updated 1/17/25
12 businesses to admire for stellar branding consistency

Tristen Taylor
Updated 5/18/26
What is a Brand Personality, According to Marketers Who've Developed Them

Caroline Forsey
Updated 1/30/25

More content

Visit the HubSpot blogs