Branding (3)

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  7 Steps to Branding Your Business on a Budget [w/ Expert Data]

  Martina Bretous

  Updated 8/1/25
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  What's Sprite to Coca Cola? An Exploration of Brand Portfolios

  Jay Fuchs

  Updated 9/22/23
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  How to Craft Brand Messaging Your Target Audience Will Love

  Rebecca Riserbato

  Updated 4/10/25
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  The Plain-English Guide to Brand Equity

  Kayla Carmicheal

  Updated 5/8/25
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  How Brand Management Has a Direct Impact on Your Bottom Line

  Allie Decker

  Updated 5/13/25
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  The 4 Reasons You Chose a Bad Company Name ... Now What?

  Darpan Munjal

  Updated 9/15/23
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  An Introduction to Brand Dilution, Extensions, and Cannibalization

  Clifford Chi

  Updated 10/31/24
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  The 8 Best Startup Logos From Shark Tank, and Why They Work

  Arek Dvornechuck

  Updated 9/28/23
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  9 Brands That Thrive Without a Traditional Marketing Budget

  Meg Prater (she/her)

  Updated 6/25/25
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  6 Branding Mistakes Undermining Your Company's Image

  Karla Cook Hesterberg

  Updated 9/30/23
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  6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)

  Michelle Polizzi

  Updated 2/3/22
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  16 Questions to Ask Before Beginning a Brand Redesign Project

  Karla Cook Hesterberg

  Updated 6/13/25
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  The Essential Guide to Branding Your Company [Free Kit]

  Ellen Bartolino

  Updated 10/1/24
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  How to Build a Website Style Guide: Lessons from Working on HubSpot.com

  Annabeth Carroll

  Updated 1/29/25
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  What's in a Name? What 6 Popular Brands Are Called Across the Globe

  Erik Devaney

  Updated 9/22/23
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  Before and After: 11 Taglines That Brands Wisely Revamped

  Bill Faeth

  Updated 10/13/25
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  The 10 Cutest Brand Mascots of All Time

  Corey Wainwright

  Updated 6/9/25
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  8 Businesses That Nail Social Media Brand Consistency

  Desmond Wong

  Updated 3/28/19