Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments -- like testing the copy of an email subject line or different landing page designs -- can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you'll learn.
The best marketing teams explore new ideas and experiment on a regular basis. But we know how messy planning experiments and keeping track of results can get if you're not organized. Real, sustainable growth will only come if you build a strong, ... Read More