Web forms are not necessarily a new technology, but they’re the gold standard for collecting leads and information from website visitors. And there are no shortage of options for WordPress contact form plugins.
Now, depending on what software you use, you can integrate with email and marketing automation software, automatically enrich lead data with more contact properties, automatically sync touch points to your CRM, and even personalize form fields and placement based on website behavior.
There are tons of options out there, though. To demystify the selection process and help you select a tool, here are 17 WordPress form plugins.
First, it’s more than just your traditional form builder. It includes tools to help you convert visitors on your site, tool that help you in building an email list, generating and tracking leads, and tracking user behavior on your website.
These include a lead generation dashboard, lead capture tools like pop-ups, slide-ins, and exit intent forms, a static form builder tool, a contact database, and lead insights for the first seven days of website activity after lead capture. All these features work immediately, right out of the box, with no dev help required.
You’ve also got the benefit of a native integration with the free HubSpot CRM, so you can track and manage all of your leads’ touch points across the customer journey.
2. Gravity Forms
Gravity Formsis quite a powerful option for a WordPress contact form builder.
With Gravity Forms, you can build out multi-page/multi-step forms, create rules to limit which domains are acceptable on your forms (excluding gmail and competition for instance), and schedule forms to be implemented during a set time period.
In addition, they offer a deep integration library with email software, automation software like Zapier, and payment processors like Stripe and PayPal so you can accept payment with your forms.
In my experience, Gravity Forms is a bit complicated from the end-user perspective. Setting upcustom integrationsand even some basic design options can be somewhat difficult to set up, but if you want something highly customizable and advanced, this may be worth the effort.
Forminator has an easy to use drag and drop editor, along with all the form features you would expect from your form plugin.
Where Forminator stands out is all the features included in the free version that are often paid-only features in other plugins: polls, surveys, quizzes, frontend posting, calculations, and even accepting payments via Stripe and PayPal is all free.
Currently, the only reason to upgrade is if you want premium support in the way of 24/7 live chat. With that said, the upgrade is a full WPMU DEV membership that comes with a lot more than just Forminator Pro. You get access to all their plugins, site management tools, hosting, and services. For the purpose of contact forms though, you should be perfectly content sticking with the free version of Forminator.
Lastly, Forminator works out of the box with our HubSpot plugin to auto-send all Forminator submissions into your free CRM.
FormCraft is WordPress form plugin that focuses on ease of use and design. Basically, they make sure all the forms made with FormCraft are as stylish and beautiful, and you can make them that way with ease.
It’s responsive, somewhat customizable, and includes email notifications so you don’t need to log in to monitor your lead generation process. The premium version has a lot more features, such as conditional logic, auto-save form progress, form analytics, and more. The free version is somewhat limited, but again, it’s easy to use and makes nice looking forms.
WPForms is another widely used form builder that offers advanced branching logic, customizability, and a drag and drop editor.
They emphasize their ability to work across many use cases, and offer templates and ready to use workflows for payments, contact forms, registration, subscription, and more. Plus, they have over 4000 five-star ratings.
WPForms offers a free version, and a basic plan for $49 per year.
6. WS Form
WS Form is a feature-rich and flexible WordPress form plugin. It lets you easily design and build mobile responsive Contact Us forms in a single click or use the drag and drop editor to create complex multi-tab forms in just seconds.
Another big benefit of WS Form is that it integrates easily with almost every marketing tool you can think of (including HubSpot).
Overall, it's a great tool if you want to balance the ease of creating forms with advanced features and customizability.
Qu Form is another WordPress form builder that bills itself as “advanced.” It’s primarily a drag and drop editor that can build out a variety of form types, from contact us forms to billing forms.
This one comes with most features you’d want, including multi-page forms and smart branching logic, and it’s also pretty customizable on the style and design side of things (also pretty easy to do so).
Ninja Forms is one of the more powerful WordPress form builders. It’s free. It’s easy to use. It’s got no limitations on form fields, forms, or submissions.
It also has several native integrations with popular email service providers as well as payment processors, so you can easily sync of your systems and automate much of the administrative process usually inherent with forms tools.
It also contains a pretty easy to use drag-and-drop editor.
Form Maker by WebDorado is an easy to use and intuitive form builder. It has a drag and drop editor, and they have several functionalities for their forms, including questionnaires, contact forms, surveys, and quizzes.
The free version, however, is limited to seven fields. Their integrations are somewhat limited as well.
eForm, but WPQuark, is probably one of the more feature rich solutions for WordPress forms.
They have advanced implementations for most common uses cases, notably their eCommerce setup which includes full checkout and payment flows and native integrations with Stripe, PayPal, and WooCommerce.
There’s no free plan, but it starts at $38. This is a form builder if you have highly specific feature requirements and a desire to tweak things so they’re precisely the way you want them. It’s not necessarily the easiest tool to use.
Nex Forms is a feature-rich form builder that has many interesting functions, like interactive forms, personalization, and pretty robust form analytics.
14. Visual Form Builder
Visual Form Builder is a WordPress plugin that allows you to build and manage many different kinds of forms for your website in a single application. It’s easy to use for non-developers, and you can build a pretty nice looking form without writing any PHP, CSS, or HTML (though it doesn’t hurt if you can hack together some CSS).
Formidable Forms prides itself on simplicity; it’s got a nice drag and drop visual editor, easy and automatic email notifications for form submissions, and all your basic pre-built form templates.
This is one of the easier tools to use and set up, but it’s a bit limited in its feature set (though to their credit, they have tons of add-ons you can download depending on what you want to do with your online form).
17. Gator Forms
Gator Forms Pro is one of the easiest solutions I've found to create custom WordPress contact forms. Like others, it has an intuitive drag-and-drop editor, and it also includes popular built-in form themes and templates. You can start with a template and customize it to your own liking and purpose. The company also has great support - you can talk to real people, and quickly, if you have a problem.
The options are endless for WordPress form plugins.
The choice is ultimately up to you which one fits your personal workflow and your specific website needs. Most form builders include the basics - popular contact properties like email and name, multiple forms across your site, and some native integrations.
It just depends how simple versus customizable you want things, or if you care about things like automatically enriching your leads or analyzing their website behavior.
If you're looking for a solution that is simple, inherently beautiful and designed with the user experience in mind, and that includes built-in lead intelligence mechanisms that sync to a free CRM, check out HubSpot’s free form builder software.
Originally published Jun 7, 2018 7:00:00 AM, updated December 16 2019