First impressions matter, and when potential clients find your real estate website, they'll be looking for information about you and your expertise. The best way to share these details is with a bio that provides background on your real estate experience.
Why is a bio so important? A study by the National Association of Realtors (NAR) found that 51% of home buyers found their home on the internet. And before they reach out about a listing, they'll want to know the qualifications and background of the realtor.
Let's take a look at the steps to create an excellent realtor bio and look at bio examples from realtors.
How to Write a Realtor Bio
When you're writing your realtor bio, you'll want to include information about your personal background, real estate expertise, and involvement in the community. Adding facts, statistics, awards, and accreditations will boost your credibility. And you'll want to highlight the value you provide to each of your clients.
Here are a few key items to include in your realtor bio:
Your real estate experience
Connection to the area you're selling in
Awards you've won
The value you provide to customers
Below are some real estate agent bio examples that are truly outstanding.
Rene's bio is comprehensive, and it provides detail about the value he provides to customers. He also includes impressive sales statistics to boost his credibility.
Favorite line: A high-touch broker known for his extensive market knowledge and his unmatched devotion to clients, Rene's success is based almost exclusively on positive referrals. He earns the respect of his clients by working tirelessly on their behalf and by always offering them candid advice.
Danielle Lazier's bio is detailed and includes a high-quality photo of herself. She highlights her success as a real estate agent and keeps things light-hearted by including a few personal details about herself.
Favorite line: Reared in the Tri-State Area (New York, New Jersey, Connecticut) and Dallas, Texas, I have an effective combination of Southern charm and Northeastern tenacity. I like to win (for my clients) but do so with a calm demeanor and a smile.
This bio is brief, but it includes all of the key information about this realtor. Not only does Brendan include an impressive sales statistic, he includes details about his prior experience in the army and about how he gives back to his community.
Favorite line: As a Colorado native, and a seasoned real estate professional, I recognize and value the trust my clients place in me and I strive every day to exceed their expectations. I have been a leading top producer for over 18 years. My sales consistently rank in the top 1% of all Keller Williams Teams Internationally.
Missy provides a quick overview of her experience and includes a link to a full bio page. The full bio page lists her accreditations, education, and memberships. And it goes more in-depth into her experiences.
Favorite line: She has dedicated over two decades helping clients buy and sell property with over 3400 transactions and $550 million in sales. In addition, she has served her industry by being San Antonio Board of Realtors Chairman, Women's Council of Realtors Chairman, and various chairman positions on committees at the Texas Associate of Realtors.
His bio uses numbered points to emphasize key details. In this case, these points are the promises Paul makes to his clients and the important things he does for them.
Favorite line: Paul Burrowes brings fourteen years of experience in real estate, excellent customer service and a commitment to work hard, listen and follow through. He provides quality service to build relationships with clients and more importantly, maintain those relationships by communicating effectively.
Cyndie's bio is short and sweet. She details her experience and emphasizes the high-quality service she provides to clients. This excellent service results in repeat customers and referrals.
Favorite line: Her business is based on more than 80 percent referrals from satisfied clients. Most important to Gawain is providing the most excellent service to buyers and sellers in order to earn their trust, referrals, and repeat business.
This agent bio is a longer example, and it lays out a timeline of K's personal and professional experience. And it highlights the awards that he and his partners have earned.
Favorite line: K has an extensive professional background in Sales and Management. He began his career in real estate in late 2007 and since then his real estate team has helped over 1,000 families purchase and sell their properties here in Tucson, Arizona.
Elizabeth tells a personal story in her bio that highlights her passion for real estate. She provides detail on her real estate background and personal interests. And Elizabeth makes it clear she's passionate about the customer.
Favorite line: As a Realtor, my first priority is to make my clients happy. I listen to my clients wants and needs to achieve the best outcome in every transaction and I strive to ensure that the home buying or selling process is fun, easy and stress-free. My clients can count on me any time of day when they have a question or concern.
In Don's bio, he mentions the areas of real estate that he works in and the number of clients he's assisted. He includes a section to highlight how he trained and helped new realtors in his region, and this emphasizes his real estate expertise.
Favorite line: Throughout his real estate career, Don has trained and helped over 10 Texas Licensed Real Estate Agents to embrace real estate as a full-time career, experience ranging from six months to 35 years. Two of these agents have successfully started their own real estate companies. Don has owned and managed a real estate company and has a great appreciation for the work that it takes to be successful in the real estate industry.
Elizabeth's bio builds credibility by emphasizing her experience as a native resident of the region she's working in. She tells a story that will grab prospects' attention.
Favorite line: As an Asheville native, I witnessed its great transformation – from a boarded up and desolate downtown into a bustling metropolitan city that retains its small-town feel. My intimate knowledge of this region, and my experiences of having lived here all of my life give me enthusiasm and a desire to make my home, your home.
Kevin's bio demonstrates the key traits he possesses that make him an excellent realtor. And he writes extensively about his community involvement and philanthropy.
Favorite line: Kevin Spina is conscientious Realtor who exudes credibility, commitment, and determination. Kevin's passion for real estate is apparent through his excellent communication skills and a warm and friendly approach.
Real Estate Agent Bio Templates
Whether you're an experienced agent or new to real estate, a bio can help set you apart from other realtors. Here are real estate bio templates you can use to create your own.
Experienced Real Estate Agent Bio
[Your name] has a passion for real estate, and helping clients achieve [X goals]. [He/she/they] have been a licensed realtor for [number of years] and a top-performing agent at [your agency].[Your name] has dedicated [number of years] helping clients buy and sell property with [insert sales statistics]. [He/she/they] have extensive knowledge and experience in [your region/market].
In [his/her/their] free time, [your name] participates in [club, society, volunteer group] and enjoys [your hobbies].
New Real Estate Agent Bio
I am [city/region] real estate agent who works with home [buyers/sellers]. After graduating from [your college], I had [X experience] and took [X courses] that inspired my passion for real estate. My enthusiasm for helping others and [your skills/characteristics] help me connect with clients and provide them with the best service possible.
When I'm not assisting my real estate clients, I enjoy [spending time with family, volunteering, participating in X hobby, etc.].
Creative Real Estate Agent Bio
Since the age of [your age at the time], I began to develop my love for real estate. I'd build homes out of Legos and practice my selling techniques with my Lego people. This passion has stuck with me from childhood through adulthood.
After graduating from [your college], I got my [realtor license or certification]. For the past [X years], I've assisted [number of clients]. I strive to provide high-quality, personalized service to each and every person I work with.
In my spare time, I enjoy [your hobbies]. And I participate in [volunteer group, club, etc.].
Feel free to elaborate on certain elements of each template. Is there an intriguing story you can tell? Or is there an interesting fact you can share?
With a well-written bio, clients will be eager to work with you. And if you're looking for more ways to improve your real estate business, check out these real estate marketing ideas next.
Originally published Dec 21, 2018 8:30:00 AM, updated December 21 2018