First impressions matter, and when potential clients find your real estate website, they'll be looking for information about you and your expertise. The best way to share these details is with a bio that provides background on your real estate experience.
Why is a realtor bio so important? A study by the National Association of Realtors (NAR) found that 52% of home buyers found their homes on the internet. And before they reach out about a listing, they'll want to know the qualifications and background of the realtor.
Let's take a look at the steps needed to create an excellent realtor bio and look at bio examples from realtors.
How to Write a Realtor Bio
- Use a professional bio prompt template.
- State your real estate experience.
- Convey your connection to the area you sell in.
- Emphasize the value you provide clients.
- Include any of your special designations (if applicable).
- Provide any past sales statistics (if applicable).
- Include any awards you've won (if applicable).
- Tell a story or include personal information about yourself.
1. Use a professional bio prompt template.
Why start from scratch? Writing a real estate agent bio can be difficult given the pressure you're facing to impress clients before having a chance to meet them in person.
We've compiled over 80 professional bio templates and examples for you to use when writing your real estate agent bio. Whether you want to write in the first person or third person, share it on Twitter or LinkedIn, or make it long or short, we've got you covered with prompts and real examples.
2. State your real estate experience.
Just like in any profession, prospective customers evaluate real estate agents based on their credibility and authority. They want to ensure they're making a good choice, selecting someone who won't waste their time or spoil the experience. You can appeal to this by stating how long you've been in real estate, why you do what you do, and what makes you a good choice.
"I’ve spent two decades excelling in the competitive landscape of Houston real estate, establishing a reputation as a well-respected and innovative agent."
3. Convey your connection to the area you sell in.
It helps to have an agent who knows the local area and is familiar with the ebbs and flows of its market. For this reason, people with a background in the local area should convey it in their bio.
- How long have you lived here?
- What do you like about living here?
- Did you go to school here?
- How have you served the community?
Local Connection Example
"As a San Diego native, I have intimate knowledge of the area and a strong desire to make my home your home."
4. Emphasize the value you provide clients.
Ultimately, you'll want to convey what you offer clients that your competitors don't. Avoid emphasizing abstract statements like "I provide great customer service" because anyone can claim it. Instead, highlight what makes you unique.
"My business is built on communication, dedication, and transparency. This recipe has helped me rise to the top 5% of commercial real estate agents nationwide by sales volume."
5. Include any of your special designations (if applicable).
If you've done any continuing education or certifications, you have a deeper and richer understanding of the profession. This can benefit your clients greatly. It also helps to further your credibility.
Special Designations Example
"When you combine Julie's real estate experience with her extensive training, her clients always win. Her designations include the Accredited Buyer’s Representative (ABR) and the Certified Real Estate Brokerage Manager (CRB)."
6. Provide any past sales statistics (if applicable).
Numbers serve as quantitative "proof" of your claims, so don't shy away from providing them.
- How many families have you served?
- How much in sales have you secured for sellers?
- How do you rank among agents in your brokerage?
Sale Statistic Example
"With my sharp knowledge of the local market, I've helped over 500 families in the Lakeview area find their dream home — and I'm confident I can help you find yours too."
7. Include any awards you've won (if applicable).
If you're an award-winning agent, prospects will view you as an authority and will be more likely to trust you. Don't be afraid to brag. You earned those awards on your own merit.
"Awarded Syracuse's #1 Top Sales Producer in 2022, Laura has built a reputation for her savvy negotiations, uncompromising integrity, and cutting-edge marketing strategies."
8. Tell a story or include personal information about yourself.
The goal of your bio isn't just to get potential clients to trust you. It's also about getting them to know and like you. Behind that headshot is a human with interests and hobbies, so break the ice by providing some of that context.
Personal Story Example
"Born and raised in Chicago to an architect and real estate investor, Anthony has the ideal foundation for selling homes."
80+ Professional Bio Examples & Templates
Fill out the form to get free real estate bio templates.
Realtor Bio Tips to Keep Your Readers Interested
Besides presenting all the necessary information in your bio, it's important to spice it up and be creative with how you format it to keep the clients reading.
Here are our top realtor bio tips to ensure people read your bio to the end.
1. Choose the right headshot for your bio.
You don't have to pay a professional photographer to take your bio photo if you're just getting started, but it's important to ensure it looks professional. It's also important to avoid using a selfie.
When it comes to your bio photo, you have several choices you can choose from. Here are some ideas and what they say about you.
- A serious headshot with your arms crossed. This kind of headshot presents you as a professional. It also represents expertise and authority.
- A casual photo. A fun or casual photo shows your clients that you're approachable. Besides being a professional, they can expect to deal with someone who understands their daily struggles.
- A group photo. In most cases, a group photo works with people who want to attract people based on their contributions. For example, if you mention you use a certain percentage of your proceeds to help the community, you could use a photo of you doing a community project.
2. Choose the correct tone.
You can use the first person or third person to write your bio. There is no rule on which one is better than the other. It all comes down to how you want to appeal to your audience.
For example, if you write in the third person, you'll appear as a serious professional and expert. On the other hand, if you use the first person, your bio will have more personality as you'll be talking directly to the reader. It will be friendly and super casual.
3. Make your first sentence count.
Your bio is the digital way of making the first impression. The first sentence will determine whether your reader will keep reading or move on to the next realtor.
Therefore, it's important to make it as relatable as possible. Every real estate agent has that one thing that makes them stand out.
Some ideas include:
- Numbers. How much have you made for the firms you've worked for? How many homeowners have you helped in your career?
- Great personal traits. What's so special about working with you? Are you transparent and responsive, a great communicator, or a strong negotiator?
- Competitive advantages. What differentiates you from other realtors? Is it that you specialize in selling and buying houses in a specific neighborhood?
Whatever you do, ensure the first sentence captures your reader's attention.
4. Keep it short; sometimes less is more.
In an age where our attention span is reducing day by day, bigger is not always better. You can still have a short and sweet real estate bio and attract the right customers.
If you go for a short bio, don’t be afraid to add a little personal information to your professional bio. It's important to ensure your readers feel like they're dealing with a real human. For example, besides including your professional achievements, you can also include your hobbies or what inspired you to join the real estate industry.
5. Format your bio for readability.
Although bigger isn't always better, some real estate agents still prefer having a long bio to discuss their professional life, hobbies, and commitment to their community.
If you decide to write a long bio, ensure you format it for readability. You can do this by using the following:
- Headers to separate different sections of your bio (education, experience, philanthropy, etc.)
- Different font weights and colors; for example, you can use bold text to highlight your core values
- Bullet points to list items
Formatting your bio ensures that you get the attention of readers who scroll through long passages.
6. Use your brokerage's clout to your advantage.
Your brokerage has probably been working hard to create a good reputation and relationship with the community.
These may be by engaging in activities like building shelters for the homeless or donating a certain percentage of their profits to the community.
Tap into this and use it to build your clout. After all, your business is their business. Right?
7. Choose your words carefully.
The words you use to describe yourself in your bio will determine how your clients see you.
For example, “Sheila is relentless in ensuring her clients get the best there is in the market” is more convincing than “Sheila is very hardworking.”
If you're struggling with the right words to describe yourself, start by adding some buzzwords to your bio.
8. Add your social media handles.
A great bio should have a call to action. This can be something as simple as "Let's talk more." After your CTA or at the top of your bio, add all the possible channels your client can use to interact with you.
Include all your social media pages, website, and contact information. However, if you're not active on social media, don't add your pages. If your clients message you and you end up replying a week later, it will do more harm than good. Include the social media platforms that you spend most of your time on.
Why Real Estate Agent Bios Are Important
Just like a business card or website, your real estate bio is a crucial part of your professional branding. But if you're stumped on where to start, it helps to know why you're writing one in the first place. Here are several key reasons why real estate agent bios are important:
1. It describes who you are and why you're different.
Think of a real estate bio as your first impression, and use it as a vehicle to share your education, experience, and personality (that is, why you're the person for the job). But remember, a real estate agent bio isn't a condensed summary of your LinkedIn profile.
In your writing, describe who you are and why it matters. For example, you could write that you were born and raised in [X] area, but why does it matter? Because you have extensive knowledge of the local market. Including the "why" is attractive to potential clients.
2. It builds credibility.
Most clients are looking for an agent with experience, a great reputation, and sharp negotiation skills. The list goes on. Use your real estate bio to showcase any awards, recognitions, or impressive stats that back up these skills.
Of course, there's a fine line between tooting your own horn and bragging, so tread lightly here. Stick to one or two relevant or impressive accomplishments.
3. It establishes your connection to the community.
Real estate is a local business. Someone looking to sell their property in Texas wouldn't hire an agent in Hawaii. Instead, they want someone local who knows the ins and outs of the local market.
Now, this doesn't mean you need deep roots in a particular community to succeed. However, you should position yourself as an enthusiastic advocate for the area by explaining why you chose to move there (or stay if you're a native).
Excellent Real Estate Agent Bio Examples
If you want some inspiration, the bios below are fantastic examples.
1. Rene Rodriguez
Rene's bio is comprehensive, and it provides details about the value he provides to customers. He also includes impressive sales statistics to boost his credibility.
Favorite lines: "I'm available anytime, anywhere," he says. "No single transaction is ever as important as a relationship."
Why It Works
- It uses third person.
- It explains who his clients are and what their expectations are.
- It demonstrates interest in helping the community.
- It mentions his long-time experience in the industry (25 years).
2. Danielle Lazier
Danielle Lazier's bio is detailed and includes a high-quality photo of herself. She highlights her success as a real estate agent and keeps things light-hearted by including a few personal details about herself.
Favorite lines: “My secret sauce, and the reason for the 5-star client reviews, is directness, transparency, stylish home staging and compelling listing marketing, expert negotiations, and the ability to keep people and deals on track — calmly and professionally.”
Why It Works
- It includes a great photo (it’s authentic, but not the usual boring bio photo).
- It uses first person to make it personal and relatable.
- It includes some of her best strengths and traits as a realtor.
- It promises to do the very best she can for her clients.
3. Brendan Bartic
This bio is brief, but it includes all the key information about this realtor. Not only does Brendan include an impressive sales statistic, he includes details about his prior experience in the army and about how he gives back to his community.
Favorite lines: “As a Colorado native, and a seasoned real estate professional, I recognize and value the trust my clients place in me and I strive every day to exceed their expectations. I have been a leading top producer for over 18 years. My sales consistently rank in the top 1% of all Keller Williams Teams Internationally.”
Why It Works
- It’s short and precise.
- It includes his rate of success in the business.
- It includes his background that has shaped who he is.
4. Missy Stagers
Missy goes into detail about her previous experience, providing concrete numbers for social proof. She then discusses her humanitarian efforts to further underscore she's an agent the reader can trust.
Favorite line: “Missy has been consistently in the top 10 of San Antonio’s real estate teams and number 1 agent for Coldwell Banker D’Ann Harper, Realtors her 17 years there.”
Why It Works
- It uses headers and bullet points to make the long bio easy to read.
- It has a video for clients who prefer watching to reading.
- It includes all of her accomplishments in the business, building trust.
5. Paul Burrowes
Paul's bio uses numbered points to emphasize key details. In this case, these points are the promises Paul makes to his clients and the important things he does for them.
Favorite lines: “Paul Burrowes brings fifteen years of experience in real estate, excellent customer service and a commitment to work hard, listen and follow through. He provides quality service to build relationships with clients and more importantly, maintain those relationships by communicating effectively.”
Why It Works
- It has all the contact details at the top.
- It includes the process he uses when working with his clients.
- It has three promises to his clients, which are very assuring.
6. Cyndie Gawain
Cyndie's bio is short and sweet. She details her experience and emphasizes the high-quality service she provides to clients. This excellent service results in repeat customers and referrals.
Favorite lines: “Her MBA and background in marketing for a Fortune 500 company has helped her become a successful agent who closes an average of over 35 transactions per year.”
Why It Works
- It’s short and sweet.
- It includes a few details of her personal life.
- It clearly states her education and source of her experience as a realtor.
7. Kaukaha "K" Watanabe
This agent bio discusses where he's from and what he likes to do, which humanizes him to prospective clients before delving into his professional experience.
Favorite lines: “K has an extensive professional background in Sales and Management. He began his career in real estate in late 2007 and since then his real estate team has helped over 1,500 families purchase and sell their properties here in Tucson, Arizona.”
Why It Works
- It includes his work history.
- It lists some of his personal interests to be relatable.
- It includes a rating and recommendation section.
8. Elizabeth Bain
Elizabeth tells a personal story in her bio that highlights her passion for real estate. She provides detail on her real estate background and personal interests. And Elizabeth makes it clear she's passionate about the customer.
Favorite lines: “As a realtor, her first priority is to make her clients happy. She listens to her clients' wants and needs to achieve the best outcome in every transaction, and she strives to ensure that the buying or selling process is fun, easy, and stress-free. Her clients can count on her any time of day when they have a question or a concern.”
Why It Works
- It has a personal story to show the root of her real estate passion.
- It includes her core values as a realtor.
- It shows her commitment to serving her customer.
9. Dionelle (Don) Davis
In his bio, Don mentions the areas of real estate he works in and the number of clients he's assisted. He includes a section to highlight how he trained and helped new realtors in his region, and this emphasizes his real estate expertise.
Favorite lines: “Throughout his real estate career, Don has trained and helped over 10 Texas Licensed Real Estate Agents to embrace real estate as a full-time career, experience ranging from 6 months to 35 years. Two of these agents have successfully started their own real estate companies. Don has owned and managed a real estate company and has great appreciation for the work that it takes to be successful in the real estate industry.”
Why It Works
- It discusses his life outside work, including his family.
- It shows he’s comfortable working with diverse communities and people in different fields.
- It includes the success of other people he has trained in the business.
10. Elizabeth Putnam
Elizabeth's bio builds credibility by emphasizing her experience as a native resident of the region she's working in. She tells a story that will grab prospects' attention.
Favorite lines: “As an Asheville native, I witnessed its great transformation — from a boarded up and desolate downtown into a bustling metropolitan city that retains its small-town feel. My intimate knowledge of this region, and my experiences of having lived here all of my life, give me enthusiasm and a desire to make my home, your home.”
Why It Works
- It starts with her mission at the top (written in a different font color);
- It includes a video of her working with her clients, which shows how fun she can be.
- It includes testimonials from her clients.
11. Kevin Spina
Kevin's bio demonstrates the key traits that make him an excellent realtor. And he writes extensively about his community involvement and philanthropy.
Favorite lines: “Kevin Spina is conscientious realtor who exudes credibility, commitment and determination. Kevin's passion for real estate is apparent through his excellent communication skills and a warm and friendly approach.”
Why It Works
- It states all the reasons why he’s perfect for the job in the introduction.
- It includes all of his fun facts outside of work and the factors that led him to real estate.
- It discusses how he’s involved with his community in detail.
12. Kenneth Brown
This agent emphasizes his integration with the community, which helps prospects get a sense of his personality and feel good that he knows the area. In addition, it's formatted as a story, which makes it engaging to read.
Favorite lines: “KB has always had a passion for real estate, but was never able to pursue the career because of the demands of being a student-athlete. When the opportunity became available, he seized it!”
Why It Works
- He used the storytelling technique, which is very engaging.
- It really shows who he is and brings out his warm personality.
- It explains his familiarity with the property his selling.
13. Kym E. Booke
In this bio, the clients are the focus. Kym states that she understands the challenges and frustrations and brings that empathy to each situation. This bio also plays to the agent's strengths by calling out her unique designation, elevating her credibility.
Favorite lines: “She bought her first home at the age of 19 which help ignite her passion for real estate. She remembers the challenges she faced and wants to help make sure her clients do not face the same frustrations that so many home buyers experience today.”
Why It Works
- It shows she understands the struggles of her clients.
- She comes across as a very empathetic person who is all about making her client’s work easier.
- It shares her personal experience in buying a house in the area where she’s selling property.
14. Peter Kui
From the outset, this bio calls out the agent's specialties and accreditations to help solidify the idea that he can help home buyers and sellers.
Favorite lines: “Peter’s dedication, commitment and professional skills are widely acknowledged and respected by his clients, his peers and in the real estate industry. His sales production consistently places him among the highest-ranking agents on the local, state and national levels.“
Why It Works
- It mentions he gets referrals from 90% of his clients, which shows that he offers excellent service.
- It shows his ability to work even in unfavorable conditions to help his clients.
- It stresses his professionalism and tenacious approach in the business.
15. Ellen Grubert
Ellen effortlessly explains her background and how it prepares her for success in real estate. She credits her degree in psychology and teaching for sharpening her negotiation and marketing skills.
Favorite lines: “This knowledge, coupled with her undergraduate degree in psychology and teaching, has provided her with valuable skills that she uses daily in real estate negotiations, educating home-buyers and sellers, and effectively marketing the team’s listings.”
Why It Works
- It states her unique interdisciplinary background, which differentiates her from other realtors.
- It includes how her clients describe her (pro-active, fun, detail-oriented, etc.).
- It balances her professional and personal life.
Real Estate Agent Bio Templates
Whether you're an experienced agent or new to real estate, a bio can help set you apart from other realtors. Here are real estate bio templates you can use to create your own.
Experienced Real Estate Agent Bio
[Your name] has a passion for real estate and helping clients achieve [X goals]. [He/she/they] have been a licensed realtor for [number of years] and a top-performing agent at [your agency]. [Your name] has dedicated [number of years] to helping clients buy and sell property with [insert sales statistics]. [He/she/they] have extensive knowledge and experience in [your region/market].
In [his/her/their] free time, [your name] participates in [club, society, volunteer group] and enjoys [your hobbies].
New Real Estate Agent Bio
I am a [city/region] real estate agent who works with home [buyers/sellers]. After graduating from [your college], I had [X experience] and took [X courses] that inspired my passion for real estate. My enthusiasm for helping others and [your skills/characteristics] help me connect with clients and provide them with the best service possible.
When I'm not assisting my real estate clients, I enjoy [spending time with family, volunteering, participating in X hobby, etc.].
Creative Real Estate Agent Bio
Since the age of [your age at the time], I began to develop my love for real estate. I'd build homes out of Legos and practice my selling techniques with my Lego people. This passion has stuck with me from childhood through adulthood.
After graduating from [your college], I got my [realtor license or certification]. For the past [X years], I've assisted [number of clients]. I strive to provide high-quality, personalized service to each and every person I work with.
In my spare time, I enjoy [your hobbies]. And, I participate in [volunteer group, club, etc.].
Short Real Estate Agent Bio
[Your name] strives to help clients achieve [goals]. [He/she/they] has been a licensed realtor for [number of years] and a top-performing agent at [your agency]. [Your name] specializes in [relocation, interior design, etc.].
Feel free to elaborate on certain elements of each template. Is there an intriguing story you can tell or an interesting fact you can share?
With a well-written bio, clients will be eager to work with you.
New Real Estate Agent Bio Examples
1. Sarah Lee
As you write your real estate agent bio, consider how your past experiences have sharpened your real estate skills. For instance, maybe your summer job as a teenager sparked a passion for sales, or your degree in Film informs how you shoot real estate videos. Sarah does a great job explaining how her former career as a professional tennis player taught her "discipline, resilience, and an unwavering work ethic" that she uses in her new career in real estate.
Why It Works
- It shows that she’s from a family of real estate agents, which means she gets guidance from experienced people.
- It includes her achievements (listed in NAR’s 30 Under 30 List).
- It includes where she’s at in her realtor journey (getting her broker’s license).
2. Eric Bourgea
If you're new to the industry, try focusing on how your personality makes you a great agent to work with. Eric does this in an energetic and concise way ("Eric has a natural kick for communication, clear expectations, & customer service"). It's also future-focused and includes his plans to grow into real estate investing. In other words, he's here to stay.
Why It Works
- It shows personal traits that he possesses that would make him a great realtor.
- It includes his recent sales and listing (with images).
- It mentions he has a background in sales despite being new in real estate.
3. Ashley McNally
Make sure to identify yourself as an expert and enthusiastic fan of where you live and work. Ashley does a great job underscoring her knowledge of Maine and why she loves living and traveling throughout the state. It's this passion and enthusiasm that let local buyers and sellers know she's deeply connected to the local area.
Why It Works
- It lists all her previous positions that prepared her for this position.
- It shows how passionate she is about real estate and helping home sellers and buyers.
- It mentions she’s very connected to the region, as she owns a home in the area.
4. Daniel Guerra
Even if you don't have many years "in the field" of real estate, you can still position yourself as a knowledgeable agent. One way to do this is by sharing any relevant training, certifications, designations, or seminars you've completed.
In the example above, Danny shares how he participates in seminars to hone his skills and lists organizations he's a member of — including New Wealth Advisors and Jerry Norton Mentor Financial Group.
Why it works
- It shows his commitment to learning and growing by mentioning how Rich Dad Poor Dad inspired him.
- It includes a clear call-to-action.
- It shows his other strengths, like being bilingual.
- It mentions how he uses his advanced technical skills to make the home buying or selling process easier for his clients.
Start writing your real estate bio.
Think of your real estate agent bio as your first impression. Ready to make a good one? Before you put pen to paper, revisit these tips and pull inspiration from the examples above to help you convert leads into new clients.
Editor's note: This post was originally published in December 2018 and has been updated for comprehensiveness.