16 best free online survey makers and tools [+ recommendations]

Creating professional surveys shouldn't cost a fortune or require technical expertise. Free online survey maker allows users to create, distribute, and analyze surveys at no cost. These tools should offer unlimited questions and mobile-friendly designs.

But while dozens of platforms claim to be "free,” many survey platforms hide features behind paywalls. To get started with free survey tools, pick a tool with transparent limits, follow a quick setup guide, and use built-in templates to launch a survey in minutes.

Looking to find the best free survey platform? This post evaluates the best tools available. With unlimited free surveys, HubSpot Forms can help you collect actionable feedback today.

HubSpot's Free Online Form Builder

Generate leads from your website using a powerful online form builder.

• Customer Surveys
• Lead Capture
• Event Registration
• And More!

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How I Chose the Best Free Survey Tools

When evaluating free survey tools, teams should look at plan features, the user experience, and the question formats that can be included in the survey. The best free survey tools offer unlimited questions, easy customization, and mobile-friendly design. HubSpot Forms is one tool that offers these crucial capabilities.

Given my background as a former HubSpot support rep, I have high expectations for free software. Any free survey tool that I consider “the best” needs to be intuitive, attractive, and not lacking in any features like question types or templates. Here are the factors to consider

Free Plan Features

Free surveys should remain that way and never ask for upgrades before publication. The free survey tools on this list don’t have hidden charges or crucial features locked behind paywalls. However, free survey makers may have limits on responses, features, or export options.

HubSpot offers a robust free form builder for teams of all sizes.

Pro tip: Be thorough when evaluating the limitations of free plans. Teams might see a platform offering unlimited survey questions, but there are some sneaky limitations on exports, responses, and integrations. Be sure to verify all the features the team needs before committing.

UX and Ease of Use

Getting the best data relies heavily on making it easy for respondents to respond. With that in mind, teams should ask questions like:

• Is this tool easy to use as a researcher and survey creator?
• Is it easy for respondents to fill out the survey?
• Does the survey load quickly and reliably?
• Can people access the link and use it easily without jumping through hoops?

Pro tip: Remember to test the tool’s UX from the customer’s perspective. Fill out some sample surveys to ensure that they are easy for respondents to use.

Tool Design

If a free survey maker looks and feels pleasant, reps are more likely to use it and get value from the tool. In today’s software landscape, there is no excuse for ugly or poorly designed tools. The free survey makers on this list look as good as they function.

Pro tip: Choose a tool that lets users customize the colors and fonts of the survey to match the brand’s style. This small touch makes surveys feel clean and professional.

Available Templates

Pre-made templates are an essential feature of a good survey design tool. They allow users to get started quickly and customize an already field-tested template instead of worrying about building a survey from scratch.

Pro tip: A Net Promoter Score (NPS) survey is essential for measuring customer satisfaction and loyalty, and I expect any free survey maker to include an NPS template out of the box.

AI-Powered Survey Creation

Every software on the market is hopping on the AI hype train in one way or another. Free survey makers are no exception. AI survey features help users create surveys faster and improve question quality. In fact, AI can be super helpful in brainstorming survey questions that support the questionnaire's goals.

Not every free survey maker I included on this list has AI survey creation features, but some do, and I think it’s a valuable feature that can save time and uncover new questions.

Pro tip: Use AI to generate intelligent follow-up questions based on initial responses.

Question Types and Logic

Free survey makers that allow a variety of questions make it easier to get the data teams want by asking the right questions. Free survey makers should allow multiple question types, such as:

• Multiple choice.
• Yes/no.
• Open-ended.
• Rating scale.
• Likert scale.
• And much more.

Pro tip: HubSpot’s free form builder supports these question types.

In addition, I love when free tools include skip logic and branching so you can intelligently send respondents to different survey questions based on their responses.

Best Free Online Survey Tools

1. HubSpot Free Online Form Builder
2. SurveyMonkey
3. ProProfs Survey Maker
4. Jotform
5. Delighted
6. Survicate
7. Survey Sparrow
8. forms.app
9. QuestionPro
10. Sogolytics
11. Typeform
12. SurveyPlanet
13. Usersnap
14. Google Forms
15. Zoho Survey
16. Zonka Feedback

1. HubSpot Free Online Form Builder

• Best for: Conversions
• Number of Survey/Form Questions: Unlimited
• Number of Responses Allowed: Unlimited Responses (up to a million CRM contacts allowed)

HubSpot Forms Features and Compatibilities

HubSpot’s Form Builder is available as part of its free CRM. With this tool, users can create surveys that automatically transfer customer data directly into the CRM.

Reps can customize form questions using the drag-and-drop editor and choose from over a dozen question types. After the form is submitted, the survey can trigger notification emails that either follow up with customers or alert the team to new leads. Users can either integrate the form into the site or snag a link to send to respondents.

HubSpot’s free form builder also provides:

• Analytics to help teams learn more about how respondents are using forms.
• The ability to keep individual form data separate.
• Customizable CTAs.
• Simple editor.
• Direct integrations with Salesforce and HubSpot CRM tools.
• Multiple template formats that users can quickly customize.

What I Like

I love the versatility of HubSpot’s form builder and the fact that you can use it for a variety of goals that include:

• Newsletter sign-ups.
• Event registrations.
• Gated content downloads.
• Contact us submissions.

The other huge highlight of HubSpot Forms for me is that you get access to many robust features without upgrading to the paid plans. If you decide to use the marketing hub, you can get some additional personalization features and automation. However, the platform on its own is enough for most survey needs.

Paid Plans

HubSpot Forms provides unlimited free surveys with CRM integration and enterprise-grade security. Though HubSpot’s Free Form Builder is already powerful, more advanced versions that include additional customization options and automation are available through HubSpot’s paid Marketing Hub plans. Keep in mind that all paid Marketing Hub plans have the same advanced survey features.

Pricing:

• Marketing Hub Starter — $15 per user/month.
• Marketing Hub Professional — $800/month (includes three seats).
• Marketing Hub Enterprise — $3,600/month (includes five seats).

2. SurveyMonkey

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• Best for: Simple surveys
• Number of Survey/Form Questions: 10
• Number of Responses Allowed: 25

Features and Compatibilities

SurveyMonkey is a good option for smaller businesses with fewer clients, as the free version only allows each survey to include 10 questions and collect 25 responses. Despite the limitations on the number of questions and responses, SurveyMonkey allows teams to create unlimited surveys.

SurveyMonkey features a library of hundreds of high-quality templates, including NPS surveys, customer service feedback surveys, employee engagement surveys, and more.

What I Like

SurveyMonkey’s Genius AI is really cool.

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It helps you build professional surveys in minutes. All you have to do is describe the goal of your survey and the type of feedback you desire, and SurveyMonkey’s AI will generate a unique survey explicitly crafted to your needs. Here’s an example of a prompt you might enter:

• I want to get customer feedback and a testimonial based on their experience with our company. First, we’ll include some open-ended high-level questions about the experience. Then, if they say “Yes” to a question about being willing to provide a review, we’ll provide a series of prompts they can use to write one and links where they can post the review. If they say no, we’ll thank them for their time.

I really liked the AI feature — even though it didn’t quite structure the logic the way I would have, it was easy to dive in and adjust it. (Since I’m still on a free trial, I had access to conditional logic. However, that’s a feature not typically included in the always-free “Basic” plan.) I also love that SurveyMonkey AI features sentiment analysis, which instantly analyzes the overall sentiment of feedback from your customers.

Paid Plans

In addition to its free basic plan, SurveyMonkey offers various paid plans for individuals and teams. Individual plans offer unlimited questions per survey, increased survey responses, data exports, customization, and more.

Team plans offer similar features as the Individual plans but with added collaboration features like survey sharing with controlled access, shared asset libraries, and integration with collaboration apps like Slack.

Pricing:

Individual Plans

• Advantage — $39/month
• Standard — $99/month
• Premier — $139/month

Team Plans

• Team Advantage — $30 per user/month (includes three users).
• Team Premier — $92 per user/month (includes three users).
• Enterprise — Custom pricing.

3. ProProfs Survey Maker

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• Best for: Startups and microbusinesses
• Number of Survey/Form Questions: Unspecified
• Number of Responses Allowed: 50/month

Features and Compatibilities

ProProfs Survey Maker offers a free plan that lets teams create unlimited surveys. However, the catch is that responses are capped at 50 monthly. For a small business only looking to run some small surveys, these limitations shouldn’t be an issue.

ProProfs comes with over 100 ready-to-use templates and many question types (multiple-choice, Likert scale, open-ended, etc.). In addition, ProProfs has advanced logic and branching features to dynamically serve different questions based on respondents’ previous answers.

Here’s a round-up of the features users have access to with ProProfs’ free plan:

• 100+ ready-to-use templates.
• 20+ question types, including ratings and buttons.
• Sidebar forms.
• Branching and skip logic.
• Multiple share options.
• Integrations.
• Email notifications.
• Reporting and analytics.

HubSpot's Free Online Form Builder

Generate leads from your website using a powerful online form builder.

• Customer Surveys
• Lead Capture
• Event Registration
• And More!

Get started free

What I Like

I love that ProProfs’ free plan has virtually every feature found in premium plans. The catch is that you only have 50 responses. If you are running small surveys, then that’s perfect. Otherwise, you’ll likely need to upgrade at some point in the future.

However, if you’re looking for an always-free plan with higher/no limits, then I suggest continuing your search.

Paid Plans

To get more than 50 responses, teams need to sign up for one of ProProfs’ paid plans. Every ProProfs plan is all-inclusive and requires teams to pay extra for multiple users. Each plan features unlimited responses.

Pricing:

• Essentials — $19.99/month
• Business — $49.99/month
• Enterprise — $149.99/month

4. Jotform Survey Maker

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• Best for: Accessibility and conditional logic functionality, freelancer payments, and document signings.
• Number of Forms: 5
• Number of Survey/Form Questions: 100
• Number of Responses Allowed: 100/month

Features and Compatibilities

The free survey maker plan is reasonably robust and allows users to easily create, distribute, and analyze surveys. Users can drag and drop questions into the desired format, and the platform supports a wide range of question types, including multiple-choice, drop-down, slider, open-ended, and more.

Jotform surveys are customizable with branding elements such as logos and colors (at paid tiers) and include conditional logic and form calculations, meaning every survey can be unique to the person taking it.

It also provides robust data analysis tools that present results in real-time with graphs and dashboards. The integration and template libraries are extensive, and powerful automation features are available.

What I Like

When I tried Jotform, I loved that it showed me some of the most popular templates right off the bat and allowed me to search for others or start from scratch.

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My favorite two features of the free plan are perfect for freelancers and small businesses starting out who need a contracting and payment solution:

1. You can accept up to 10 payment submissions using common payment processors like Stripe, Square, and PayPal.
2. You can have up to 10 signed documents each month.

However, I was blown away by how simple it was to create a form, customize the design and layout, and share it. This will be at the top of my list the next time I look for a new free survey maker.

Lastly, I liked that because JotForm is a subscription, you can upgrade or downgrade whenever you like. If you need more forms or responses, you can increase your subscription to handle and adjust the surge afterward.

Paid Plans

The free starter plan offers all features, excluding HIPAA-friendly surveys.

Pricing :

• Bronze — $34/month
• Silver — $39/month
• Gold — $99/month
• Enterprise — Custom pricing

5. Delighted

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• Best for: Large companies
• Number of Responses Allowed: 25/month
• Number of Surveys & Projects: One project with unlimited surveys

Features and Compatibilities

Delighted is a Qualtrics company, which means that as a company grows, teams can migrate seamlessly to a full-stack enterprise experience management solution.

The free plan allows users to:

• Use any templates.
• Customize branding.
• Deliver the survey on a platform of their choice.
• Remind audiences to take the survey.
• Use conditional logic.
• Get AI recommendations for questions — and more.

What I Like

I liked the AI-powered question recommendation engine, which analyzes the previous questions in your survey and offers follow-up options. Just for fun, I made a little survey about pizza, and here are some of the AI-recommended questions it suggested to me:

Delighted is an attractive and easy-to-use free survey maker. Unfortunately, with a cap of 25 survey responses per month, it is unlikely to be a long-term solution if you expect to grow your survey responses. If I were surveying a one-off project, I would consider Delighted for its ease of use and attractive, powerful surveys.

Paid Plans

Delighted offers several paid plans with additional features and higher response limits. However, even at the paid tiers, Delighted is still a bit stingy with its response limits. For example, the Starter plan is limited to 50, a limit that other options on this list offer for free.

The Premium plan is capped at 500 responses per month, which seems low for enterprises looking to survey a large customer base. Delighted’s lack of generosity in limiting responses, however, is counterbalanced by the quality of its software.

Pricing:

• Starter — $17/month
• Growth — $35/month
• Advanced — $134/month
• Premium — $224/month

6. Survicate

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• Best for: Short-term surveys
• Number of Survey/Form Questions: Unlimited
• Number of Responses Allowed: 25/month; cumulative 300 max responses per survey
• Number of Surveys Allowed: 1 active survey at a time

Features and Compatibilities

Survicate offers a feature-rich free survey maker with AI functionality and hundreds of templates, including ones for common survey types like NPS, Customer Satisfaction Score (CSAT), and Customer Effort Score (CES).

While Survicate allows teams to create many types of advanced surveys in the free tier, users are limited to 25 responses per month. More importantly, reps can only have one survey active at a time. In addition, Survicate will only retain data for one month at the free tier.

What I Like

I like that Survicate lets you run feedback surveys directly within your mobile app. You can trigger surveys to appear on specific screens, at certain points of the user journey, or based on traits like device type and OS.

Of course, I had to check out Survicate’s AI, and it performed well.

I took their prompt for “Overall Customer Satisfaction”:

• Generate a survey centered on assessing the general satisfaction levels of our customers, touching on product quality, customer service interactions, and overall brand perception.

And then, I added the same text used on another free survey maker with AI capabilities:

• I want to get customer feedback and a testimonial based on their experience with our company. First, we’ll include some open-ended high-level questions about the experience. Then, if they say “Yes” to a question about being willing to provide a review, we’ll provide a series of prompts they can use to write one and links where they can post the review. If they say no, we’ll thank them for their time.

I was pleased with the types of questions their AI solution generated. Although I’d probably adjust some of the questions based on personal preferences, I love that you don’t have to create everything from scratch.

Overall, I was impressed with Survicate’s interface and loved how easy it was to preview my surveys from the audience’s perspective.

Paid Plans

Survicate’s free plan works for a one-and-done survey. However, for an ongoing solution, teams will need to upgrade to a paid tier or look elsewhere.

Pricing:

• Growth — $49/month
• Starter — $79/month
• Volume — from $299/month
• Pro — from $299/month
• Enterprise — from $499/month

7. SurveySparrow

• Best for: Beautifully designed surveys
• Number of Survey/Form Questions: 10 per survey
• Number of Responses Allowed: 50/month
• Number of Surveys Allowed: 3 in free plan

Features and Compatibilities

SurveySparrow’s free plan allows users to create up to three active surveys, each containing up to 10 questions with a maximum of 50 monthly responses. SurveySparrow surveys let teams pick from over 30 question types, including more unique options like file upload questions.

SurveySparrow claims to offer “conversational surveys,” which, to be honest, I don’t understand. It has all the competitive features you expect, like AI-assisted survey generation and analytics, but the conversational survey claim seems like marketing mumbo jumbo to me.

That said, I think what sets SurveySparrow apart is its emphasis on creating beautiful-looking surveys. Here’s a shot of its survey editor, which was easy to use and reminded me of the design assets available on Canva.

What I Like

I like that SurveySparrow’s templates are fun and design-oriented. Many other free survey tools let you create surveys quickly, but they are often bland-looking and text-based. SurveySparrow comes loaded with templates that are colorful and engaging, like so:

Paid Plans

In addition to its free basic plan, SurveySparrow offers a variety of paid plans tailored for individuals and teams. Individual plans provide features such as unlimited questions per survey, increased survey responses, and advanced reporting tools.

Pricing:

Individual Plans

• Basic — $19/month
• Starter — $30/month

Team Plans

• Business — $60/month for three users
• Professional — $249/month for five users
• Enterprise — Custom pricing

8. forms.app

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• Best for: Intuitive surveys & closed feedback loop.
• Number of Survey/Form Questions: 50
• Number of Responses Allowed: 1,000
• Number of Surveys Allowed: 25

Features and Compatibilities

forms.app is an all-around survey tool that allows users to quickly create surveys, forms, and questionnaires within an intuitive interface. Teams can customize surveys to the brand’s style by changing the fonts and colors. There’s also custom CSS to get everything just right.

Along with some features that make the survey more intuitive — such as conditional questions, recall answers, and personalized email notifications — forms.app also offers a closed-loop feedback feature. Surveyers can contact people directly within the app about their feedback or offer a simple thank you.

Additionally, forms.app provides numerous native integrations with popular tools such as Google Analytics, Mailchimp, and Slack, as well as third-party integrations to optimize workflows.

The free plan allows users to:

• Use AI to create surveys.
• Choose from 5,000 ready-made templates.
• Connect with business tools.
• Get AI insights.
• Enable saving and continuing later for long surveys.
• Embed forms as a pop-up.
• Create forms on mobile.

What I Like

I liked forms.app’s efficiency in terms of price and performance the most. You can access almost all advanced features on the free plan. You can use AI to create better surveys, personalize your questions, send email notifications, and share or embed your survey in different ways.

It’s a nifty tool for most types of surveys, and it has some nice surprises, such as save and continue later (it’s a lifesaver for long surveys), multi-page surveys, question groups, a custom domain, and messaging.

I especially like the messaging feature, which lets you contact specific respondents to discuss their feedback.

Paid Plans

forms.app has a very generous free plan compared to most options on this list. With limits like 25 forms and 1,000 responses per month, users could easily stick with forms.app’s free plan forever if they had to. However, forms.app does offer upgraded packages that unlock higher response thresholds and additional features.

Pricing:

• Basic — $15/month
• Pro — $25/month
• Premium — $59/month

HubSpot's Free Online Form Builder

Generate leads from your website using a powerful online form builder.

• Customer Surveys
• Lead Capture
• Event Registration
• And More!

Get started free

9. QuestionPro

• Best for: Small studies requiring surveys with somewhat advanced features.
• Number of Survey/Form Questions: 10
• Number of Responses Allowed: 200 per survey
• Number of Users/Projects Allowed: 1

Features and Compatibilities

QuestionPro is known for its robustness. The platform offers various features, from different question types to advanced logic and integrations. Its free license, Essentials, provides access to several advanced features, allowing teams to conduct highly professional studies without spending a dime.

Distribution and customization options are significant strengths. For distribution, users can reach their target audience via email, live survey URLs, social media, and even access their pool of survey respondents.

The free plan allows teams to use fairly advanced design features without extra cost. Surveys can match the brand’s colors, include a logo, use images, and even personalize the thank-you page.

What I Like

My favorite part about QuestionPro is that its free license includes features that could be considered advanced, such as 30 question types, integration with Google Sheets, and branching logic, which are often paid options on similar platforms.

Additionally, its extensive template gallery is a strong point. They’ve also started experimenting with AI, allowing users to create surveys using their QxBot. This is particularly helpful for people who find it challenging to formulate questions or structure a questionnaire.

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Their paid plans offer functionalities that I highly recommend. For instance, the customization options are excellent, enabling users to align surveys closely with the brand. Advanced user can utilize their CSS editor to take personalization to the next level.

All these features make this platform robust and highly adaptable to any project.

Paid Plans

QuestionPro offers various paid plans to unlock its full potential and eliminate many limitations of the free license. With the Essentials license, teams can access multiple question types, logic, and integrations. Upgrading to higher-tier plans like the Advanced License or Team Edition provides additional features, like integrations with platforms like HubSpot.

Pricing:

• Advanced — $99 per user/month
• Team — $83 per user/month
• Research Suite — Custom pricing

10. Sogolytics

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• Best for: In-depth surveys for individuals, small teams, and enterprises.
• Number of Survey/Form Questions: Unlimited
• Number of Responses Allowed: 100 per survey/year with a maximum of 200 responses/year.
• Number of Surveys Allowed: Unlimited

Features and Compatibilities

Sogolytics is a comprehensive survey platform with a competitive free plan. I like that it features unlimited surveys and questions. However, the main limitation is that users get 100 responses per survey, with a cap of 200 responses total per year.

Sogolytics has expected features like AI survey creation, multi-lingual support, and advanced reporting tools. AI survey creation is even available at the free tier.

What I Like

I love that their free trial mentions that it outperforms Google Forms. I wouldn’t have thought to compare the two, but as I tested the platform, I realized that it felt like Google Forms’ more beautiful stepsister.

The UX for the audience is great, too. While it appears to have a similar overall layout as Google Forms, it’s more user-friendly, less clunky, and more modern.

Because I love testing AI features, I dove into creating AI-assisted surveys with Sogolytics. Note that the free plan limits usage to 10 AI prompts per day.

I took their prompt for “Overall Customer Satisfaction”:

• Generate a survey to evaluate satisfaction with support services offered to small businesses, including financial advising, marketing support, and regulatory guidance.

Then I added the same text I used for the other free survey makers with AI capabilities:

• I want to get customer feedback and a testimonial based on their experience with our company. First, we’ll include some open-ended, high-level questions about the experience. If they say “Yes” to a question about being willing to provide a review, we’ll provide a series of prompts they can use to write one and links where they can post the review. If they say no, we’ll thank them for their time.

While logic isn’t a feature in the free plan, Sogolytics AI created the structure that would best support my needs for the testimonial request feature, with three pages to support the conditional logic.

Paid Plans

Beyond the extensive feature set of the free plan, Sogolytics paid plans offer access to several cutting-edge features, including advanced logic and design flows, in-depth analytics and integrations, and even complete customer and employee experience management solutions.

Pricing:

• Plus — $25/month
• Pro — $66/month
• Premium — $99/month
• Enterprise — Custom pricing

11. Typeform

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• Best for: Engaging surveys with a design-forward look and feel.
• Number of Survey/Form Questions: 10
• Number of Responses Allowed: 10/month

Features and Compatibilities

Typeform is a free survey maker that lets users customize survey designs, leading to an incredible customer experience with custom surveys.

Some features on their free plan include:

• Flexible design with templates.
• Logic that includes branching, calculations, scores, and variables.
• Hidden fields.
• AI survey creation
• Custom endings (which can be great for quizzes).
• Follow-up messages and the ability to download results.
• The ability to import surveys from Google Forms.

There are also over 70 integrations, including Dropbox, Google Sheets, Square, Notion, and Slack. Some integrations are only available with a paid subscription, but users can check this inside the free account by clicking “Connect” to any survey they create.

Better yet, the Typeform and HubSpot integration can help teams unlock the full potential of surveys by streamlining the data collection process.

What I Like

My favorite thing about Typeform is how easy and intuitive it is to create beautiful-looking surveys. By clicking the “design” button in the survey editor, I could choose from various included themes to make my surveys look professional and well-thought-out.

Overall, I found Typeform a sleek, modern survey solution that made it easy to create attractive surveys that respondents will want to fill out. Their AI survey creation tool is powerful, and their survey editor is robust yet not overwhelming.

Unfortunately, Typeform’s free plan only allows 10 responses, so you’ll likely need to upgrade to get the most out of the tool. However, if I only needed to create a one-off survey with limited respondents, Typeform would be one of my first choices.

Paid Plans

In addition to everything included in the free plan, Typeform’s paid plans include increased monthly response allowances, unlimited questions per survey, access to dropoff rates, video questions and answers, and more. They offer a Basic plan for individuals and various team plans for larger businesses and marketing teams.

Pricing:

• Basic — $25/month
• Plus — $50/month
• Business — $83/month
• Growth Essentials — $166/month
• Growth Pro — $291/month
• Enterprise — Custom pricing

12. SurveyPlanet

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• Best for: Creating unlimited surveys with a user-friendly interface.
• Number of Survey/Form Questions: Unlimited
• Number of Responses Allowed: Unlimited
• Number of Surveys Allowed: Unlimited

Features and Compatibilities

SurveyPlanet offers a free survey maker without limitations. On most platforms, free plans impose some restrictions on the number of responses or surveys that make upgrading necessary for growth. SurveyPlanet separates itself from the pack with unlimited surveys and responses at the free tier.

That being said, SurveyPlanet does hide some more advanced features behind a paywall. For example, AI-assisted survey generation is only available in the Pro tier.

In my opinion, AI survey creation is nice to have but not crucial. If your priority is crafting many free surveys without limitations, I’d say it’s a worthwhile tradeoff.

Here are some of the features available at the free tier:

• Welcome and success messages.
• Two survey player types.
• Anonymous surveys.
• Single-click survey duplication.
• Multiple share options.
• Over 90 pre-written surveys.
• Support for over 30 languages.

What I Like

SurveyPlanet has a no-nonsense interface. It’s clean, minimal, and easy to use. Using SurveyPlanet, I was able to craft a survey with just a few clicks, and previewing it from the audience perspective was a breeze:

My favorite thing about SurveyPlanet is its value. It’s free to create unlimited surveys without limits on how many responses you can collect. That’s something I can’t say about most free survey makers on this list. Of course, this comes as a tradeoff with certain more advanced features restricted to paid tiers, but if you only have basic survey needs, SurveyPlanet is a no-brainer.

Paid Plans

SurveyPlanet offers two paid tiers that unlock key features missing from the free plan — notably AI survey creation, question branching, and custom themes.

Pricing:

• Pro — $20/month
• Enterprise — $350/year

13. Usersnap

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• Best for: Visual feedback, bug tracking, and website feedback surveys.
• Number of Survey/Form Questions: Unlimited
• Number of Responses Allowed: 20 responses with the free trial

Features and Compatibilities

Usersnap is a platform designed to collect, organize, and manage user feedback. While other traditional survey platforms focus primarily on creating surveys to gather user opinions and feedback, Usersnap has a more specific use case, mainly allowing users to submit highly contextual, visual feedback directly within applications.

For example, Usersnap allows customers to report issues with annotated screenshots, providing support and development teams with much-needed context to squash bugs. Accordingly, Usersnap is better suited to product development and bug tracking than NPS and other customer satisfaction surveys.

The platform also seamlessly integrates with various project management tools, ensuring a smooth workflow for development teams using Jira or Azure DevOps.

Paid Plans

Usersnap offers a free trial with a limit of 20 responses. After that, teams will have to pay. Paid tiers include various features, such as micro surveys, pop-ups, feedback widgets, browser extensions, and smart logic-based surveys.

Pricing:

• Starter — $39/month
• Growth — $89/month
• Professional — $159/month
• Premium — $319/month

14. Google Forms

• Best for: Creating unlimited simple surveys with seamless integration into the Google ecosystem.
• Number of Survey/Form Questions: Unlimited
• Number of Responses Allowed: Unlimited
• Number of Surveys: Unlimited

Features and Compatibilities

Google Forms is an entirely free survey-building application that enables users to create unlimited surveys, quizzes, and forms within a familiar, intuitive interface.

With Google Forms, it’s easy to export data as it automatically syncs with Google Sheets.

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With the ability to incorporate free skip logic, add photos and videos, and include collaborators, Google Forms is a sure pick for smaller businesses and individuals who want a complete range of features within a simple interface.

What I Like

Google Forms is one of my favorite free survey platforms on this list. It is free with no limits and comes packed with advanced features, including AI survey creation using Google’s Gemini.

I used the AI-assisted survey generation feature to create a street team sign-up form for my band, and honestly, I was blown away.

I had created a similar form from scratch a few years ago (before AI survey creation was a thing), and the AI-generated version I received today was nearly identical and much faster to set up.

My only qualm with Google Forms is that the surveys you create will always look like Google Forms. This is not necessarily bad since Google is such a well-known and respected brand; respondents won’t be surprised to see a Google Form. However, if you want a more customizable, professional, and branded-looking survey, I suggest looking at other tools like HubSpot or Typeform.

Paid Plans

Technically, Google Forms doesn’t have a paid plan. However, while the entire Google ecosystem tends to be free for personal use (with an email address ending in @gmail.com), big teams will need to pay for a business account to unlock additional features, support, and a custom email domain.

15. Zoho Survey

Source

• Best for: Survey template options.
• Number of Survey/Form Questions: 10
• Number of Responses Allowed: 100/survey
• Number of Surveys Allowed: Unlimited, with up to 3 active at a time

Features and Compatibilities

Zoho’s free survey maker has everything teams need to create effective surveys. While their free plan allows users to create unlimited surveys, each is capped at 10 questions and 100 responses. This is a pretty solid deal in the grand scheme of free survey tools I have researched. Zoho Survey is a good option for smaller businesses that need to create quick, short surveys without many extras. Some notable features include:

• In-mail surveys.
• Pop-up surveys.
• Embeddable surveys.
• Real-time responses.

In addition to native integration with Zoho platforms, Zoho Survey integrates with Google Sheets, Salesforce, and Zapier, making it easy to integrate into existing workflows.

What I Like

Although I had a bit of a tough time finding the survey template I wanted because there were so many to sort through, once I found one, it was easy to get started and edit the questions.

When users like a survey (and a format), it’s easy to duplicate. Publishing the survey is simple, and distributing it is as easy as sharing a link.

While it’s not the most intuitive or beautiful option, I do like the simplicity of this free survey maker. It offers a good balance of features and limitations for individuals and small businesses looking to create multiple surveys.

Paid Plans

Paid versions of Zoho Survey offer many valuable features, including multilingual surveys, offline surveys, integrations, advanced reporting, and more. Zoho is an affordable option compared to other survey makers on this list.

Pricing:

• Basic — $9/month
• Plus — $35/month
• Pro — $49/month
• Enterprise — $109/month

16. Zonka Feedback

Source

• Best for: Omnichannel feedback management with customer support capabilities.
• Number of Survey/Form Questions: Unlimited
• Number of Responses Allowed: 50/month
• Number of Surveys Allowed: Unlimited

Features and Compatibilities

Zonka Feedback is a comprehensive survey and customer experience platform designed to create, distribute, and analyze surveys across multiple touchpoints. It features AI-powered survey creation and AI insights, automated workflows, and advanced user segmentation for survey targeting.

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What I Like

Zonka Feedback is a robust AI-powered CX management software that allows users to collect feedback across every touchpoint in the customer journey. With this tool, teams can control how and when to send surveys, automate distribution, and get intelligent insights, all in a single platform.

One feature I like is the AI-driven response inbox, which combines survey response collection with customer support features in a centralized collaborative inbox. With the response inbox, you can quickly raise a support ticket based on customer feedback and realize valuable insights into the customer experience.

Source

Paid Plans

In addition to their free plan, Zonka Feedback has multiple paid tiers with advanced features like randomization, piping, offline/on-premise survey capabilities, survey distribution across numerous channels, integration with other apps, and complete CX management and automation.

Pricing:

• Starter — $49/month
• Professional — $99/month
• Growth — $199/month
• Enterprise — Custom pricing

Choosing the Right Free Survey Maker for Your Needs

After testing 16 platforms, the “best” free survey maker depends on the use case. Here are the best options for each type of organization.

For Small Businesses and Startups

Recommended: HubSpot Forms or SurveyPlanet

Teams collecting customer feedback regularly need unlimited responses without worrying about hitting monthly caps. HubSpot Forms can help. This tool also integrates seamlessly with the business’ free CRM. SurveyPlanet offers similar unlimited features.

Key features to prioritize:

• CRM integration for automatic contact management
• Professional templates that match your brand
• Mobile-responsive designs for customer convenience

For Researchers and Academia

Recommended: Google Forms or Qualtrics Free

Academic research demands reliability and data portability. Google Forms offers unlimited responses and can easily be exported to Sheets for statistical analysis. Qualtrics provides more advanced logic and methodology features in its free tier, though with response limits.

Key features to prioritize:

• Data export in multiple formats (CSV, SPSS)
• Advanced logic and randomization
• Anonymous response options for ethical compliance

For Enterprise Teams Testing Options

Recommended: SurveyMonkey or Typeform

Enterprise teams will likely need a paid plan. However, free versions allow decision-makers to test platform capabilities before making a purchase. SurveyMonkey‘s free tier includes its AI tools and professional templates, enough to evaluate if it’s worth a bigger investment. Typeform offers a unique conversational format that can boost completion rates.

Key features to prioritize:

• Scalability to paid plans
• Integration with existing tools (Slack, Salesforce)
• Team collaboration features in paid tiers

For One-Time Survey Projects

Recommended: Google Forms or Jotform

Creating a single event registration or feedback form? Keep it simple. Google Forms is already offered with a Gmail account. Jotform's 100 monthly responses also work well for small projects.

Key features to prioritize:

• Pre-built templates for common scenarios
• No learning curve
• Easy sharing via link or embed code

Getting Started with Free Online Survey Makers

Ready to create and launch a first survey? Most free online survey makers let users build and share a professional questionnaire in under 15 minutes — no credit card required. HubSpot’s free form builder is a great tool for those looking to launch a survey fast.

Quick Start Guide

Here's how to launch your first survey today:

• Choose a platform with the right features (unlimited questions, response limits, and preferred question types).
• Select a template or start from scratch.
• Customize questions using drag-and-drop editors and AI-powered suggestions.
• Share the survey via direct link, email, QR code, or social media.
• Analyze responses in real-time with built-in reporting tools.

Essential Features in Free Survey Tools

The best free survey makers include these must-have features without forcing an upgrade:

• Multiple question types. Look for rating scales, matrix questions, and open-ended options.
• Logic and branching that send respondents to different questions based on their answers.
• Basic analytics with real-time response tracking and simple data visualization.
• Export options that let users download data in CSV or Excel formats for deeper analysis.

Common Use Cases and Templates

Free survey makers like HubSpot Forms excel at these everyday research needs:

• Net Promoter Score (NPS) surveys
• Post-purchase satisfaction forms
• Product feedback questionnaires
• Pulse surveys and check-ins
• Onboarding feedback
• Team satisfaction assessments
• Brand awareness studies
• Concept testing surveys
• Competitor analysis forms
• Registration forms with payment options
• Post-event feedback surveys
• RSVP and dietary preference forms

Frequently Asked Questions About Free Online Survey Makers

1. Can I create an online survey for free?

Yes, users can create professional surveys completely free. Many platforms like HubSpot Forms, Google Forms, and SurveyPlanet offer free plans that let teams build surveys without any cost.

2. Is there a free survey maker with no response or feature limits?

Yes, several platforms offer generous free plans. HubSpot Forms provides unlimited surveys and responses up to one million CRM contacts. The tool also comes with robust features like analytics and CRM integration.

3. What's the best free survey maker for small businesses?

For small businesses, HubSpot Forms and SurveyPlanet are top choices. HubSpot Forms excels because it integrates seamlessly with HubSpot's free CRM. SurveyPlanet works well for businesses that need to create multiple basic surveys without worrying about hitting response limits.

4. How do I create a survey that gets responses?

Creating surveys that people actually complete requires strategic design choices. Keep surveys short and focused. Use conversational language and explain why the team is asking for feedback. Finally, distribute surveys through multiple channels to reach the intended audience where they're most active.

5. Can I customize free surveys with my branding?

Customization options vary significantly across free plans. Most free survey makers let users add basic branding elements like logos and custom colors. For advanced customization like custom CSS, white-labeling, or saved brand kits, teams typically need to upgrade to paid plans.

6. How do I analyze and export survey results from free tools?

Most free survey makers include basic analytics dashboards that display real-time response data, visualize results with graphs and charts, and calculate key metrics automatically. Advanced reporting features like custom dashboards typically require paid upgrades.

7. Are free online survey makers secure and compliant?

Survey data security is critical for business and enterprise users. Reputable free survey makers take security seriously, but compliance features vary. Most platforms use HTTPS encryption to protect data and store responses securely. However, if businesses need HIPAA compliance for healthcare data or GDPR features for European respondents, they’ll likely need a paid plan.

8. Do free survey makers work on mobile devices?

Mobile optimization ensures surveys work well on any device. Virtually all modern free survey makers are mobile-responsive, meaning surveys automatically adjust to fit smartphone and tablet screens. Respondents can complete surveys on any device without issues. HubSpot form builder can make surveys that look great on mobile.

Begin Using Free Online Survey Makers and Tools

Surveying customers is just one piece of building a feedback system that continually refines customer experience efforts. When teams have the tools to collect responses, they can gain valuable insights that drive customer satisfaction and boost the bottom line. Start surveying your customers with HubSpot’s form builder today.

Editor's note: This article was originally published in August 2019 and has since been updated for comprehensiveness.

HubSpot's Free Online Form Builder

Generate leads from your website using a powerful online form builder.

• Customer Surveys
• Lead Capture
• Event Registration
• And More!

Get started free