15 Excellent Websites Built With HubSpot's CMS Hub

Madison Zoey Vettorino
Madison Zoey Vettorino

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Building a website doesn't have to be time-consuming or costly. And, if you're considering building your site using a free provider like CMS Hub, it's beneficial to look over some HubSpot CMS website examples to understand what the platform can do.

Team members looking at HubSpot CMS website examples to get inspiration for their company website

We're sharing everything you need to know about CMS Hub, how much it costs, and 15 of our favorite HubSpot CMS website examples. The collection of sites we've rounded up ranges in terms of industry, audience, design, and functionality, so you have a peek into each site’s robust capabilities. Once you're inspired, you can begin building your site with CMS Hub, too.

Build your website with HubSpot's Free CMS Software

What is CMS Hub?

CMS Hub is a powerful content management system for creating personalized, high-converting websites. It includes hosting, themes, dynamic content, drag-and-drop page editing, and memberships, among other features, and is powered by HubSpot's CRM platform. With the help of CMS Hub, you'll provide visitors with a customized, secure experience.

It also has a reputation for its ease of use. These features make it a popular choice for marketers, developers, and IT professionals at small to enterprise companies.

How much does CMS Hub Cost?

CMS Hub grows with you, so begin with whatever level feels suitable for your organization. You can work with HubSpot's drag-and-drop builder equipped with robust capabilities for free. Alternatively, you may feel the starter level is a better fit ($23/month).

As your business grows, you may upgrade to professional ($360/month) or enterprise ($1200/month). No matter where your organization is on its website journey, a level of CMS Hub is right for you.

Now that we've covered the particulars of what CMS Hub does and how it ranges in price, let's share some of our favorite HubSpot CMS website examples.

1. Synlait Swappa Bottle

homepage for the HubSpot CMS Hub website example synlait

Synlait Milk Limited is an enterprise milk nutrition company dedicated to sustainability and innovation. Its interactive microsite promotes its first direct-to-consumer product: The Synlait Swappa Bottle. The goal is to encourage customers to interact with the product and join the sustainability journey promoted by the Swappa Bottle. To do so, the website includes a dynamic map element where visitors can find participating supermarkets nearby.

It also integrates QR code functionality so customers can track their bottle's journey and see how many times it gets refilled and how many single-use plastic bottles it replaces.

What we like: The Synlait Swappa Bottle website features digestible navigation, a strong visual hierarchy (so visitors know where to look first), and detailed information regarding how their purchase contributes to the company's larger project of reducing waste and eliminating plastic packaging.

2. C2A

homepage for the HubSpot CMS Hub website example C2A

C2A is a small company that offers multiple cards for transportation professionals to make payments and manage their expenses more easily. Though C2A is a small business, it operates in eight countries, and the site has multi-language variations for customers in these different countries.

When you visit C2A's site, you notice multiple CTAs on the homepage inviting visitors to request a demo, learn more about C2A card advantages, and view the company's partner network. With just a click of a well-placed button, you can supply your contact information for a C2A expert to get in touch regarding what the company can do for you.

These conversion opportunities were part of a website redesign by Make the Grade, leading to three times more leads than it generated on its previous website.

What we like: The website features testimonials about the company's services, which could persuade potential customers to explore the possibility of getting a C2A card. The site presents these in a clean, sleek manner towards the bottom of the homepage.

3. Raison Home

homepage for the HubSpot CMS Hub website example raison-home

Raison Home is a mid-market interior design company specializing in kitchen design. To help it target different market segments, its website, created by the agency Markentive, is available in multiple languages. These languages include French, English, and Dutch, which customers can select by clicking on the flag icon in the primary navigation bar. Other strengths of this site include CTAs, forms, popups, and lead capture features in strategic places, like the navigation bar and hero section.

Thanks to the HubDB feature, Raison Home's portfolio page — labeled "Our Achievements" in the English variant — will dynamically present over 600 projects completed by different members of its network of interior designers.

What we like: This website offers a host of information and presents it strategically. There are also ample CTAs to inspire action.

4. The Room

homepage for the HubSpot CMS Hub website example the-room

The Room is an influencer marketing platform that connects individuals with brands they love. Its website, designed by Blend, is optimized for two distinct user journeys: one for brands and the other for influencers. The website and navigation split into two disparate sections, each with its landing pages, resources, color schemes, and calls to action.

For example, in the "Brands" section, the CTA in the hero section encourages users to book a demo. In contrast, the CTA in the hero section of the "Influencers" section enables users to apply.

What we like: The Room isn't only aware of the two user journeys on its site; it caters to each by presenting resources, unique color schemes, and CTAs, while remaining authentic to the brand.

5. Guest Suite

homepage for the hubspot cms hub website example the room

Guest Suite is a software company designed to help businesses manage and improve their online reputation by collecting, showcasing, and analyzing customer reviews. Its website is an essential tool for lead generation.

To successfully convert visitors into customers, the site features several CTAs encouraging customers to test the e-reputation tool, book an appointment, and submit their Google listing for an audit.

What we like: Guest Suite offers several conversion paths for visitors, including signing up for a free trial or scheduling a meeting with a sales rep.

6. BioStrata

homepage for the hubspot cms hub website example biostrata

BioStrata is a modern blue website that strategically uses color, animation, abstract imagery, and iconography to showcase its services and unique value proposition clearly and boldly. In addition to a tree diagram format for listing its services, these features enhance the scientific aspect of the agency's branding and establish its unique identity.

What we like: BioStrata lays out its services on its homepage in a comprehensive format. You can learn more about each service by navigating its dedicated website page and conversion path.

7. Caithness Construction

homepage for the hubspot cms hub website example caithness construction

Caithness Construction provides ample visual and social proof to incentivize website visitors to click on the multiple CTA buttons to schedule a consultation.

The homepage features high-quality images of the exterior and interior of homes the company designed. The site also features an animated number counter that shows the company has been in business for 25 years and has built over 400 homes in over 30 communities. Other parts of the site feature customer testimonials, award badges, an image gallery of custom homes, and four in-depth case studies. These elements emphasize Caithness Construction's quality of work, professionalism, and customer satisfaction.

What we like: Thanks to visual cues and text, Caithness Construction masterfully offers proof that it can deliver on its promise of building a beautiful home.

8. Friedrich

homepage for the hubspot cms hub website example friedrich

Friedrich manufactures high-performing air conditioning solutions and specialty cooling products for residential and light commercial use.

The website tailors itself to various buying groups. On the homepage, visitors can select one of the six personas in the drop-down menu. From there, the section of resources and products below dynamically changes based on self-selection to send the visitor on the correct buyer's journey.

What we like: Because Friedrich allows users to identify with one of six personas, the result is a more streamlined user experience.

9. The Spicy Shark

homepage for the hubspot cms hub website example the spicy shark

The Spicy Shark is a start-up company determined to have the best-tasting spicy products on the market. Its site is easy to navigate, cohesively branded, informative, and fun.

Its product pages include pricing information, images, social share buttons, videos of customers trying the product, and a button to check out with Shop Pay. It supports other payment options, including PayPal, Google Pay, Facebook Pay, Apple Pay, and multiple credit cards.

What we like: Using CMS Hub and Shopify, The Spicy Shark is a stylish ecommerce site that offers multiple payment options and other elements to make the buying experience easy and fun.

10. Avast Academy

homepage for the hubspot cms hub website example avast academy

Avast Academy is a digital library of original expert articles and guides about digital security, privacy, and device performance.

There are several navigation paths for readers to deep dive into one of these areas and its subtopics, including the primary navigation menu and sidebar. Once they click on an article, users can find answers to their questions and download related Avast products through one of several CTA buttons.

What we like: Avast Academy's homepage layout is organized around its main topics, allowing readers to find information and related products more efficiently.

11. Coca-Cola Beverages Northeast

homepage for the hubspot cms hub website example coca cola beverages northeast

Coca-Cola Beverages Northeast showcases life at Coca-Cola to attract new employees and enhance its relationships with local customers and resellers.

The site includes information about its local partnerships, career opportunities, and its commitment to sustainability. The site also features high-quality images that were shot on-site with actual Coke Northeast employees and their Instagram feed.

What we like: Coca-Cola Beverages Northeast features an embedded Instagram feed and social media icons to help showcase its relationship with the community.

12. Care New England

homepage for the hubspot cms hub website example care new england

Care New England is a Providence, RI-based organization that fuels medical research advances, attracts the country's top doctors, and lets people have crucial conversations about their health. The organization's mission is to provide exceptional care in addition to kindness and compassion.

Finding a doctor is overwhelming, and the Care New England site simplifies the process by allowing visitors to seek a healthcare provider by specialty, name, or zip code. Furthermore, the site specifies doctors who are accepting new patients and includes a straightforward menu that's easy to navigate.

What we like: The site features an interactive map visitors can interact with to source a doctor closest to their area.

13. Tocabe

homepage for the hubspot cms hub website example tocabe

Tocabe is a nationally renowned restaurant that has garnered press coverage on Diners, Drive-ins and Dives, The New York Times, and The Travel Channel. It's currently the only American Indian-owned and operated restaurant in the metro Denver region specializing in Native American cuisine. The restaurant used CMS hub to redesign its site; the result was a 3x increase in online orders.

The website features a straightforward menu, showcases appealing graphics of the food, and allows people to save time scrolling with a button central to the homepage to order online.

What we like: This site features strategically placed CTAs, a solid visual hierarchy, and even harnesses the power of forms to offer newsletter signups.

14. Nationwide Companion Magazine

homepage for the hubspot cms hub website example nationwide companion magazine

Nationwide Pet Insurance used CMS Hub to rebrand its digital magazine as a blog. The final result is this aesthetically pleasing site that allows pet owners to discover a wealth of information. When you navigate to the 'topics' tab on the menu, you can dive into articles regarding pet stories, safety, facts, goodies, and celebrations. These succinct labels make finding what you're looking for easier.

What we like: Nationwide Companion Magazine demonstrates the power of CMS Hub's blog feature. For companies looking to build a blog quickly and effectively, the platform provides the tools necessary to succeed.

15. Sustainable Next Step

homepage for the hubspot cms hub website example sustainable next step

Sustainable Next Step needed to craft a site that showcases the company's sustainable and green efforts. It used CMS Hub and the blog to create a website that grows.

The best part? This organization used CMS Hub Starter to create this engaging, visually attractive site. The menu is minimalistic and features a few options: blog, video, or contact. If you click blog, various posts will populate. You can then explore based on their clearly defined tags.

What we like: Sustainable Next Step features a central CTA offering visitors an opportunity to get in touch.

Feeling inspired by these HubSpot CMS website examples? Get started today.

The CMS Hub website examples above showcase how powerful QR code functionality, multi-language variations, dynamic web pages, and other advanced features can be for your marketing, lead generation, and UX efforts. Consider how building or migrating your site to CMS Hub can accelerate your growth. And yes, you can get started completely free.

Editor's note: This post was originally published in March 2022 and has been updated for comprehensiveness.

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