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What do the best digital marketing agency websites have in common? I scoured hundreds of them (the good, the bad, and the ugly) to find out.
From bold visuals to clever content strategies, read on to discover what makes a great digital marketing website. I’ll share 20 of my favorites and offer tips on designing the best website for your brand.
Table of Contents
- What Makes a Great Digital Marketing Website?
- Examples of Websites with Great Digital Marketing
- Best Digital Marketing Agency Websites
- Launch your digital marketing website today.
What Makes a Great Digital Marketing Website?
Functional website + clear offer + unique brand/creativity = a great digital marketing website.
But of course, it’s more complicated than that. James Parsons, owner of content marketing agency Content Powered, shares what separates great digital marketing websites from the rest:
“The essence of a compelling digital marketing agency website lies not just in aesthetics but in its ability to effectively communicate the brand's ethos, expertise, and value proposition to potential clients.”
Parsons says the key is in balancing creativity with functionality. You want a space that showcases your portfolio but also fosters engagement and trust among visitors:
“From sleek and minimalist designs to interactive user experiences, the best agency websites in 2024 prioritize seamless navigation and intuitive functionality, reflecting a commitment to innovation and client-centricity.”
When it comes to the technical elements, here are the common elements I noticed across all of the standout marketing websites:
1. Results-Driven Services Listings
Digital marketing company websites must communicate the results you’ll bring customers through your services.
Niceboard below is a great example of this. Its website clearly walks you through the value it brings and how much money customers have made through the platform.
Pro tip: Think of the timeless storytelling wisdom here: show, don’t tell. How can you show the value you provide instead of just saying what you can do?
Instead of just saying you sell web design services, show how your web design strategy improved website conversions by 20%.
Rather than merely stating that you offer content creation services, show them how your blog posts boosted organic traffic by 10,000 visits per month.
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2. Client Testimonials
Having testimonials on your website is a necessity.
As Scott Gabdullin, founder of Authority Factors, says, “When you help businesses see a real return on investment, they become your best advocates. Happy clients are walking billboards.”
Most of the marketing websites that stood out to me had clearly defined and extremely compelling testimonials sections.
3. Easy-to-Find Contact Forms
The purpose of your website is to prompt your customers to take action. Make it as easy as possible for someone to contact your team and find the information they’re looking for.
I appreciate websites where I don’t have to dig to find contact info, like this example from Level Agency.
4. Thought Leadership and Case Studies that Demonstrate Industry Expertise
Again, the core purpose of internet marketing websites is to make the case for why someone should hire you.
Customers want to see results, yes, but they also want to affirm that you’re an industry expert. Offering thought leadership through a blog or compelling case studies are great ways to demonstrate your expertise.
Make sure to include these four principles as the foundation of your site — and then get as creative as you’d like in the delivery.
Examples of Websites with Great Digital Marketing
These same principles apply to any website, not just digital marketing agencies. Here are five examples of websites that use effective digital marketing tactics to promote their business.
1. Niceboard
Niceboard helps individuals start job boards and create a new revenue stream. What Niceboard does best, in my opinion, is lead with solutions-oriented messaging around its product.
Hanna, a growth marketer at Niceboard, tells me how the agency designed its website to meet the needs of its potential customers.
Niceboard’s website focuses on “the problems we solve rather than focusing on what the product/solution does.”
On first impression, I was able to clearly understand its major value proposition and the social proof to back it up.
The website is full of visuals that explain the potential for growth using the product and the results of other satisfied customers.
What I like:
I love when websites have an interactive feature.
Niceboard has a nifty little calculator that helps you estimate what you could earn with the software depending on the number of jobs a month you post plus the cost per job.
It’s so convincing that it almost makes me want to give it a try.
2. Neil Patel
Neil Patel is a digital marketing expert who focuses on SEO, paid advertising, content marketing, and social media marketing.
The first thing I noticed about his website was an engaging lead generator that helps customers find more traffic – who doesn’t want that?
The website also features a great mix of expert thought leadership as well as all of the core components of a standout marketing website.
What I like:
I like the website analysis tool that is offered on the home page. This helps me learn more about my needs before I even contact the agency.
3. Varied Lands
Varied Lands, a travel guide website, is an excellent example of a simple design that still leaves a lasting impression. Pierce Hogan, the owner, based the marketing strategy around user-centric design and engaging content.
What I noticed immediately was how uncluttered the site felt. I could immediately browse topics that were interesting to me, and the various pages were quick to load as well.
Hogan tells me that these are all intentional choices. “We aimed to highlight our stunning travel photography to inspire visitors. The aesthetic appeal draws users in, while the intuitive layout keeps them engaged,” he said.
What I like:
If you want to build a narrative- and content-driven website, Varied Lands offers a good example to follow. By prioritizing simplicity, elegance, and UI, your high-quality content will stand out on its own.
4. Traffic Think Tank
Leigh McKenzie, community advocate at Traffic Think Tank, explains how intentionality and community are prioritized in its website marketing:
“Our site is entirely designed for people who take SEO seriously and want to be surrounded by others doing the same, nothing less.”
McKenzie also said, “Our site‘s language is intentionally selective. We know we’re going to turn away a decent chunk of leads with how we market ourselves, and that's by design. Our community is for the doers, folks who want real sounding boards, real mentorship, and real, ambitious SEO collaboration.”
What I like:
Traffic Think Tank has a crystal clear vision of who its target audience is — and who it is not. If you’re looking to build a paid membership community, follow Traffic Think Thank’s example.
5. Findaband
Findaband, a live entertainment book agency based in New Zealand, is a great example of an entertainment website with great digital marketing. The site perfectly balances functionality and design.
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Sam Browne, the founder and creative director, tells me that the design was inspired by the need for simplicity and elegance. The company keeps a focus on user intent, which is to find a band that fits their needs.
The main feature of the homepage allows you to search via location and by your event type, such as a wedding reception or gala dinner.
What I like:
The site prioritizes visual appeal and functionality. It’s extremely easy to find the information you’re looking for. I also like that the site makes it simple to search through reviews and browse bands by location.
Best Digital Marketing Agency Websites
Now, let’s dive into the meat of this post: the 20 best online marketing websites I chose after careful consideration. Take notes, and use these as inspiration for your website!
1. Chili
Chili is a digital marketing agency that serves clients in Central and South America. It nails all of the essential elements of a great marketing website:
- A clear result-driven list of services
- Case studies
- Clear CTAs such as “Get My Free 30 Minute Strategy Session”
- Customer ratings and testimonials
- Thought leadership content
What I like:
The overall tone of the website feels helpful and optimistic, which builds a level of trust in me as a customer. I also really like how I can explore all of its services, such as mobile-first SEO, and go deep into the agency’s strategy and understand how it works.
2. Pixated
Pixated takes such a fun and unique approach to its website — I love the vibe. Arham Khan, founder and CEO of Pixated, explains the thinking behind the design.
“We have carefully chosen our brand colors across the website to serve as one of the most powerful design tools to express who we are and what we represent,” he said.
“We wanted our website to be a reflection of our team’s creativity, skills, experience, and commitment to delivering exceptional growth for our clients.”
What I like:
The fun pop of color and graphics really stand out to me and make it feel like a modern, relevant brand.
3. Innovate
The hero area of the Innovate Agency’s website is simple, yet powerful. No graphics or animations here — just bold text that clearly states the value the agency provides.
Daniel Bunn, the managing director at Innovate, explains that his agency prioritized a “sleek, modern design that emphasizes user experience, clarity, and engagement.”
What I like:
Innovate presents its portfolio in an eye-catching grid layout. I enjoyed clicking some of the squares to see the details and gain context on how the agency brought its clients’ visions to life.
4. Digital Silk
Digital Silk is a web design agency that focuses on custom websites, branding, and digital marketing solutions. Its website has sleek typography and simple navigation, making it easy for visitors to understand the digital marketing services it offers.
What I like:
I found the subtle use of animation on the homepage to be really aesthetically pleasing while highlighting the big names Digital Silk has worked with.
It also has perhaps the coolest interactive portfolio section that I’ve seen. On the homepage, you can click the project, and the details pop out, allowing you to scroll through the client's web design without ever leaving the page.
5. First Page
First Page is a global digital marketing agency that offers a variety of services. Its website covers all of the essentials — client logos, services list, case studies, and more.
First Page makes it extremely easy to get more information on any service you’re looking for, whether it’s Google Ads or an ROI projection.
What I like:
First Page is a great example of an effective, yet simple, marketing website. You don’t always need all of the buzzy features to stand out.
It also injects humor into its copy, such as “We’ve won more awards than Brad Pitt.” (We love great copywriters here!)
6. Luminary
I’m not supposed to pick favorites, but Luminary’s website just might be one of the best online marketing websites I’ve seen.
It’s got such a unique look and feel, and the opening graphics feel fun and optimistic. It also incorporates motion and animations that convey a playful tone.
Luminary’s got the public recognition to back up its work, with nominations from The Webby Awards, Australian Web Awards, and more.
What I like:
Honestly, there are so many elements I love about this website. It’s unique and relevant and designed with a level of playfulness that makes it fun to browse various elements.
I also like that it shares an in-depth look at the agency’s three-stage frame for delivering digital experiences.
7. Bleech
Bleech is a WordPress agency that focuses on building high-performing websites.
Though this is a web design agency, I actually really like its approach to branding and messaging as well. It makes it really clear who the agency’s services are for and how it can help. The great design is an added bonus.
What I like:
Bleech offers a fun facts section on its homepage, which is a fun way to learn more about the company. The facts include the number of cities its employees work from globally and the number of clients it’s served.
8. Blue Frog
Blue Frog is a HubSpot Elite Partner digital marketing agency that optimizes both your sales and marketing. It offers strategic growth consulting, HubSpot platform strategy, website design and development, and more.
What I like:
Blue Frog does a great job of segmenting its website visitors right on the homepage, allowing you to select based on your needs.
9. SmartBug Media
SmartBug Media is a digital agency providing marketing services like demand generation, paid media, and reputation management. It also has an incredible 4.98/5 rating based on 766 reviews in HubSpot's Solutions Directory.
What I like:
It’s a fine balance between branching out and niching down, and SmartBug has done this masterfully.
While it offers a huge array of services across marketing and sales, it still positions itself as an expert in HubSpot, helping it to stand out from the competition.
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10. Level Agency
Level Agency (formerly WebMechanix) offers digital marketing services focusing on SEO, advertising, and content creation.
Its website is designed to be informative, with plenty of helpful details on its services pages (and testimonials, too!).
What I like:
Level Agency’s blog features lots of tactical advice, positioning it as a thought leader in digital marketing.
11. Crafted
Crafted is a brand-first digital agency specializing in creative storytelling. As a writer, I really resonate with brands that value and emphasize great stories.
The agency leads with some of its impressive previous clients, such as the NBA and The New York Times, which immediately builds credibility.
What I like:
The design is clean and effective. By highlighting its best projects right on the homepage, I immediately feel like I would be in good hands if I chose this agency.
12. Humaan
Humaan welcomes visitors to its website with an eye-catching video highlighting its work. The digital marketing agency offers digital advertising, search engine optimization, and content creation services. It balances the need to be professional experts and playful creatives perfectly.
What I like:
This might be a close contender for my favorite website on this list. The big fonts, wide images and videos, and parallax scrolling make it feel splashy and bold.
13. Seer Interactive
Seer Interactive offers digital marketing services focused on SEO and digital advertising. Its website includes many helpful digital marketing tips and resources to help visitors understand digital marketing more easily.
What I like:
Seer is a certified B Corporation and features an entire page dedicated to its impact on the community. This definitely made it stand out from others on this list!
14. KOTA
KOTA is a digital marketing agency with a website focused on digital advertising and digital branding. Its website includes helpful digital marketing tips and resources, as well as digital marketing case studies.
What I like:
I am a big fan of animation done well — and KOTA’s is among the best I’ve seen recently. The “o” in “boring” plays a video of the agency’s highlights while nebulous colors move in the background of the hero section.
15. Beeworks
Beeworks is an agency that focuses on “thoughtful design” with its digital marketing services. What caught my eye first is its hero video that demonstrates some of its best work.
What I like:
This website demonstrates the value of showing, not telling — and it makes a great impression. I also appreciate the playfulness that the design and brand invoke.
16. RNO1
RNO1 is a digital marketing agency with a website focused on digital advertising and SEO. Its website includes digital marketing tips and helpful resources to help visitors understand digital marketing more easily.
The agency’s tagline mentions that it serves “future-first” companies, and that is perfectly conveyed through its futuristic branding and modern design elements.
What I like:
I was impressed with how RNO1 uses design to enhance its copy — and vice versa. It’s a subtle touch, but I noticed it: When you land on the homepage, there’s a wave animation that moves through the purple color.
And then when you scroll to the bottom, the tagline states, “Let’s make waves.” Very thoughtful!
17. Mayabytes
The first thing you see on Mayabytes’ website is this fun little animation turning a hand into a superhero. It not only helps you understand its design capabilities; it helps you understand the agency’s vision behind partnering and empowering its clients to grow.
What I like:
This is another example of a marketing website that takes a creative approach to copywriting — and I love it.
Even simple phrases like “made with loads of love and dedication in Houston, TX” and “we help our valuable clients build a remarkable brand that becomes the talk of the town” communicate a unique brand voice that feels very personable and human.
18. Razor Rank
Razor Rank offers digital marketing services focusing on SEO, digital advertising, and content creation. Its website has an easy-to-follow layout and plenty of helpful digital marketing resources to help visitors understand digital marketing more easily.
What I like:
Razor Rank masters showing results in its case studies. Beyond merely telling you what it did, the agency shares impact in numbers, such as conversion rate improvements and page-one keywords.
19. Kinesso
Kinesso is a digital marketing agency with a website focused on digital branding and digital advertising.
Its website has an informative layout and many helpful digital marketing resources to help visitors understand digital marketing more easily.
What I like:
The website has a good mix of interactive visuals that make it feel modern, while not too complex or clunky. I also like the teaser video that appears at the top of the homepage.
20. Authority Factors
Authority Factors’ website makes it clear that it understands its target customer and their potential pain points. All of the content is built around that, from its client promises to its case studies.
What I like:
Whenever you can quantify your impact, you’ve got a fan in me! Authority Factors uses a counter feature on its homepage to showcase how it has helped clients.
Launch your digital marketing website today.
After researching so many digital marketing agency websites for this article, I’ve walked away with notes on how to improve my own site.
Are you feeling inspired, too? Use that momentum to launch your site today with HubSpot’s free drag-and-drop website builder.
Whether you’re looking for an ultra-modern aesthetic or a classic feel, you can find a template you love in the HubSpot template marketplace. Then, customize it based on what you learned in this article (you don’t even need to know how to code!).
Editor's note: This post was originally published in March 2023 and has been updated for comprehensiveness.
Free Website Design Inspiration Guide
77 Brilliant Examples of Homepages, Blogs & Landing Pages to Inspire You
- Agency Pages
- Ecommerce Pages
- Tech Company Pages
- And More!
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