All of this may be used to produce things like how-to’s, customer features, valuable content, news, product updates, and event previews to be presented via webinars, email and social media.
As is emerges, video marketing may just blow over sales reps. The fundamentals of the popular channel were covered by myBrainshark ’s Product Marketing Director Jay Wilder , Pixability ’s Marketing Director Yelena Kadeykina , Jim Kukral , and Maggie Georgieva , an inbound marketing manager at HubSpot .
Catch the Beginner’s Guide to Video Marketing here and absorb a few takeaways below.
Choosing a Platform
Tracking, privacy, distributed authorship, content management,
online playback, mobile playback.
YouTube
is currently the number two search engine after
Google
. Those who publish their videos to the site benefit as it drives SEO, allows personality, simplifies sharing and commenting, and has a remarkable ad network.
Measuring Success
Include video on landing pages, test everything, include CTAs (calls to action) during and at the end of videos, use a special tracking link, and have video testimonials available. You can measure your success by tracking video views, embeds and Google blended search results.
Quality > Quantity
You may or may not have budget for a video. Break videos into two categories: content that will change and content that is long-time material. Don’t spend the money if it’s going to change. Invest in the content that will serve purpose for a long time.
How to Incorporate Videos to Facebook Successfully: Upload vs. Share
Inbound Marketing Blog Feed
Tom 2:27 PM on May 13, 2011
Good information, Angela.
Rank Ace has a great tool for tracking YouTube Rankings.
According to Google, YouTube is the number two search engine in the world.
http://www.rankace.com/RankingReportsYouTube.aspx
Thanks, Tom
zuhpiter 6:47 PM on May 13, 2011
Good point right there Tom. I would agree with you on the thing that youtube is the second search engine in ranking. For those who wants to do online marketing, you may have to consider venturing your market to youtube.
zuhpiter | - seo rates
Bilal T. 7:57 AM on May 16, 2011
Video marketing has become the vital part of the internet marketing. Utilize video in your marketing campaign. Don't stop yourself with this statement, "It’s too expensive" or "I don’t want to spend a whole bunch of money shooting videos."
Philwebservices 12:20 AM on May 17, 2011
Indeed, video marketing is on the best tactic to advertise anything at all. Youtube have been dominating the video craze in the net world.
Brad Bethune 8:59 AM on May 17, 2011
I wrote a blog expanding on this @ http://bit.ly/kILDFI
China lingerie 4:43 AM on May 18, 2011
Video market is workable, but collect fabulous video is not a easy stuff.
Mary B. 2:18 PM on May 19, 2011
Very informative, Angela Bray!