All of this may be used to produce things like how-to’s, customer features, valuable content, news, product updates, and event previews to be presented via webinars, email and social media.
As is emerges, video marketing may just blow over sales reps. The fundamentals of the popular channel were covered by myBrainshark ’s Product Marketing Director Jay Wilder , Pixability ’s Marketing Director Yelena Kadeykina , Jim Kukral , and Maggie Georgieva , an inbound marketing manager at HubSpot .
Catch the Beginner’s Guide to Video Marketing here and absorb a few takeaways below.
Choosing a Platform
Tracking, privacy, distributed authorship, content management, online playback, mobile playback. YouTube is currently the number two search engine after Google . Those who publish their videos to the site benefit as it drives SEO, allows personality, simplifies sharing and commenting, and has a remarkable ad network.
Include video on landing pages, test everything, include CTAs (calls to action) during and at the end of videos, use a special tracking link, and have video testimonials available. You can measure your success by tracking video views, embeds and Google blended search results.
Quality > Quantity
You may or may not have budget for a video. Break videos into two categories: content that will change and content that is long-time material. Don’t spend the money if it’s going to change. Invest in the content that will serve purpose for a long time.