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What is HubSpot?

 

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Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about.

If you know anything about HubSpot, you know that we spend the majority of our time using inbound marketing to attract YOU to us, so we can limit the number of annoying cold calls, junk mail and automated-spammy emails in the world.

The result of that extreme focus is that we get more web traffic than Salesforce.com (a multi-billion dollar company) and are the fastest growing marketing software company by far.  The other result is that the millions (yes, millions) of people who interact with us say things like, "I love your Webinars, Blog, Ebooks, Marketing Update Podcast, SlideShares, and Videos... but what do you guys actually DO?"  Well, as a marketer, I'd rather have millions of people visiting my website and blog and not know exactly what we do than 1,000 people visiting my website and knowing exactly what we do.  But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?".

What is HubSpot?

 

How did we do?  Before this video, did you know what HubSpot does?  Does this video explain what we do?  How else would you tell someone what HubSpot does?  Give us some feedback from your marketing experience!

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Posted by Mike Volpe on Wed, Jul 20, 2011 @ 10:00 AM

COMMENTS

This is great! I get that question of what is HubSpot all day long, I will forward on!

posted on Wednesday, July 20, 2011 at 10:19 AM by Jill Fratianne


Great post. You've really hit the nail on the head with your expalnation

posted on Wednesday, July 20, 2011 at 10:32 AM by printing birmingham


Great video Mike. The story does need telling ( and updating ) regularly - you guys are moving so fast !! I also enjoyed the HubSpot and Performable update on the main website front page. Since I first got involved with HubSpot I always liked the fact that HubSpot execs used HubSpot software to track their own progress and the way that execs and investors could also see ROI.

posted on Wednesday, July 20, 2011 at 10:36 AM by Chris Windley


Having been on a bunch of your webinars, this really does sum it up very nicely. How do you plan to roll this out moving forward?

posted on Wednesday, July 20, 2011 at 10:39 AM by Randy Savicky


Great post and video! We're hosting the first event for Cleveland HUG tonight, and this will be perfect to share with the group. Thanks :)

posted on Wednesday, July 20, 2011 at 10:49 AM by Jessica Donlon


Beautifully done! Bravo!! Viewing this inspires me to create a video to explain what my company does. We are a multi-tiered graphics provider, and a lot of folks do not have a complete definition of all that we do. Thanks again for the inspiration!

posted on Wednesday, July 20, 2011 at 11:07 AM by Denise Kilmer


Inbound Marketing is no longer a new concept; if you aren't managing your website for leads and customers you could be missing the boat. The largest cost is the opportunity cost 
 
 
 
Dan

posted on Wednesday, July 20, 2011 at 11:16 AM by Dan Tyre


Wonderful explanation. Do you still do the videoconference on Fridays? I used to like it, and have forgotten about it.

posted on Wednesday, July 20, 2011 at 11:19 AM by Mary E. Ulrich


GREAT intro video. Like to work for a company like you!

posted on Wednesday, July 20, 2011 at 11:22 AM by Keith Scully


Great presentation and it includes all of the must haves. Like the idea of linking the concept to the logo...so it is very visual for those of us who learn in a visual manner...as said above, now to emulate the idea for Leppert as we try to explain our unique approach to the world.

posted on Wednesday, July 20, 2011 at 11:27 AM by Lee Kirkby


This is excellent work! Many folks ask me "what does Hubspot do?" Well, that used to be fairly daunting but now I've got a simple, clean and informative video to share. Kudos. Thanks, 
Doug 
Inbound Marketing Consultant

posted on Wednesday, July 20, 2011 at 11:28 AM by Doug Kirk


An observation - email lists continue to be important - the building and the use of them. I respond to a lot of HubSpot blogs because I opted in and get emailed them.

posted on Wednesday, July 20, 2011 at 11:39 AM by Chris Windley


This is an awesome video. All my friends wonder why I always talk about Inbound Marketing and how it can help their business. It's short succinct and fun to watch.

posted on Wednesday, July 20, 2011 at 1:00 PM by David Shepherd


Yeah, I get it. Wasn't sure before. Love all your educational tools. Now tell me if/how you can help us really small guys get started.

posted on Wednesday, July 20, 2011 at 1:05 PM by Nancy Petralia


Nancy, 
 
Good point ;-) 
 
I was thinking about this and about explaining things to " The Boss " when I wrote this series: 
 
http://mandarainmaker.co.uk/wordpress/2011/06/22/letter-from-marketing-no-1/ 
 
I would appreciate your feedback on wether it helps either ;-) 

posted on Wednesday, July 20, 2011 at 1:21 PM by Chris Windley


I am frequently asked "What is Hupsot", and just what is that your hubby is working on in his "cave"? This a great "in a nut shell" explanation.

posted on Wednesday, July 20, 2011 at 1:24 PM by Kirsten


Great explanation! It couldn't more clear and it definitely shows the quality of work that is done at Hubspot.

posted on Wednesday, July 20, 2011 at 6:30 PM by Dukeo


Makes me want to do a similar video for my company

posted on Wednesday, July 20, 2011 at 7:40 PM by Dave Coulter


Hi Mary - 
 
Yes, Content Camp every Friday. During the summer months, we're holding it @2pm for our customers. Mark Kilens is leading the 7-week session on Making Your Website Awesome!  
 
Hope you think about joining us! 
 
Jeanne

posted on Thursday, July 21, 2011 at 6:45 AM by Jeanne Hopkins


Thanks everyone for the great feedback! 
 
@Randy Savicky - The video will end up in our homepage and we'll probably use it in some followup emails that the sales team uses as well. 
 
@Mary E. Ulrich - Yes, we'd love to have you watch. Tune in at 4pm ET Fridays at http://www.HubSpot.tv or subscribe in itunes! 

posted on Thursday, July 21, 2011 at 10:41 AM by Mike Volpe


A lot of folks have asked me by email or social media who made the video. You can contact Steve of Epipheo Studios to get your video ss[at]epipheostudios.com - (Replace [at] with @)

posted on Monday, July 25, 2011 at 11:14 AM by Mike Volpe


Love the video -- OK now I get it, but how much is it? I'm a very small business..... thanks, Andi

posted on Monday, July 25, 2011 at 2:48 PM by Andi


@Andi - HubSpot starts at as little as $250/month: http://www.hubspot.com/product-pricing/

posted on Monday, July 25, 2011 at 4:57 PM by Mike Volpe


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