Marketers spend so much time creating content, building landing pages, and generating leads. As they should! With a boatload of leads, you can also send a boatload of amazing email marketing messages to nurture those leads into customers.
Problem is, the enthusiasm your email subscribers once felt can dwindle. And sometimes, no matter how amazing your email marketing is, some recipients will stop clicking, stop opening, and eventually unsubscribe.
But what if you had better insight into why your email recipients felt this way? Well, maybe you could actually do something about it. Litmus to the rescue! They've created this handy infographic that breaks down, in simple terms, all of the reasons your recipients become disengaged with your email marketing -- and what you can do about it, too.
Why Readers Become Disengaged With Your Email Marketing
Do any of these reasons for email disengagement surprise you? What do you do to ensure recipients stay engaged with your email marketing?
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dennis brown 1:41 PM on May 25, 2012
Think someone could produce an infographic to show me how annoying it is when infographics are actually more text than graphics? Don't get me wrong, this was interesting content and I'm glad I read it, but that's what I did - read it.
And when it's an image, the text is just harder to read!
Please, Litmus, if it's text, call it a blog (with pictures if you want); if it's an infographic, make it more graphical than textual.
Done, rant over, off for a cold beer :)
CouponLikerB2B 1:57 PM on May 25, 2012
Great article. While email subscriber lists have proven to be one of the most powerful assets for small businesses, they do need to be handled right- this means sending relevant information in a timely manner (and not spamming your customers!). Deals are always appreciated as well- many customers sign up for emails to receive coupons and/or deal alerts, and will unsubscribe when they find none offered- if you promised deals, follow up!
Tom 3:12 PM on May 25, 2012
Had trouble figuring out what was article and was was not. Bad infographic. too confusing. Dennis is right.
Kristine Rice 3:42 PM on May 25, 2012
infographic was more text than graphics, very difficult to read.
Matt Fisher 4:36 PM on May 25, 2012
I must agree with Dennis, Tom and Christine - way too much text in that "infographic" and it was impossible to read. I gave up after 10 seconds. Not up to your usual fabulous standards, Hubspot! :)
Matt Fisher 4:38 PM on May 25, 2012
...a more appropriate title for it would have been, "Why Readers Lose Interest in Your Textographics"
Scott P. Dailey 5:08 PM on May 25, 2012
This was phuqing awesome. Favorite part? Give subscribers choices. Let them decide how they want to experience you and they'll feel like you actually give a damn. Loved this. Kudos Hubspot.
emerson 9:30 PM on May 25, 2012
There's some good info here, despite the graphic.
Jain Singh 1:52 AM on May 26, 2012
I want to thank you for this wonderful read!! I certainly loved every little bit of it.
And last but not least, thank for those important points that can be very effective if implemented. Cheers!!!
Ronald Lentz 5:21 AM on May 26, 2012
Internet Marketing is taking the internet by storm. With the ecomony, many businesses are moving their small business online. I like your articles on the concepts of online marketing, because it is the future of a successful online adventure.
thinkdisruptive 8:29 AM on May 28, 2012
Although a terrible infographic, and impossible to read, Hubspot would do well to observe the content. Dan Zarrella actively advocates for the opposite of items in this list claiming the data shows he is right. (I've often found it useful to listen to Dan's "data science" and do the opposite, as his conclusions stretch credulity.)
For example, it's intuitive (think about your own behavior) that if you email too much, you will quickly wear out your welcome and get all your emails ignored/deleted. Yet Dan suggests that you might as well send emails every day since the unsubscribe rate doesn't increase after 4 or 5 emails in a month. Talk about misinterpreting data.
The recommendations also make sense (and always have). Double opt-in and enabling user-modifiable subscriptions to the content they want to receive, in particular. Would be nice if Hubspot did this, and supported it in their product.
socialniche 4:09 PM on May 28, 2012
Many people also use mail clients like outlook, which will also determine if your message is to be deemed spam, or will block any fancy html/photos from loading entirely. That alone have turned away many potential customers.
donny crass 6:49 PM on May 28, 2012
Email marketing is One of the easiest way to penetrate the target market. Imagine that One prospect that you have, receive a bunch of emails everyday. Messages competing each other to get the prospect's attention. You must create an attractive, convincing, and a satisfying information that would somehow drive him/her to your link.
mukesh 6:44 AM on May 29, 2012
Due to so much spam and phishing Peoples are afraid to click on links given in emails.
Nathan Goodman 9:51 AM on May 29, 2012
It's not that any of you are wrong about the infographic being mostly text and hard to read. It's that you're going to see an increasing number of infographics b/c the company providing the infographic wants it to get pinned on Pinterest. : )