The holiday season is a pretty important time of year for nonprofit marketers. People are already in the "giving" mood, and with many trying to get their donations in before the end of the year for tax deduction purposes, there's no better opportunity for nonprofit marketers to make sure their particular cause is top of mind.
With the holidays in full swing, all you nonprofit marketers out there probably have your holiday marketing ducks in a row already. And if you don't, there's still time to leverage the holiday season to achieve your 2012 fundraising goals. In fact, in 2011, 10% of all donations came on the last 3 days of the year. Furthermore, approximately 33% of online gifts are given in December, and donors also give 80% larger gifts on average in December.
All this according to online fundraising software company StayClassy, which created an awesome infographic about how to leverage peer-to-peer fundraising tactics to make the most out of holiday fundraising this season. So whether you're looking to make a few last-minute tweaks to your current nonprofit holiday marketing campaigns or learn some lessons you can apply to next year's holiday fundraising strategy, check out StayClassy's infographic below for some helpful holiday fundraising tips and tricks.
(Click infographic to enlarge.)
In what other ways are you nonprofit marketers leveraging the holiday season to boost your fundraising efforts?
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Jennifer lopezus 1:00 PM on December 10, 2012
this infographic is more informative through which author present this article by flowchart. More than 33% gifts are given in the December due to last month of year.
Jeremy 1:28 PM on December 10, 2012
Great outline for the campaign. You would think people would give less because of holiday shopping, but people are in the giving mood!
Sharing this on Teach10k
John 8:56 PM on December 10, 2012
Unfortunately there is a bug in the web page. When you click on the image in IE, Firefox, or Chrome only a larger image comes up in a popup. There is no slide show.
Also Twitter code is shown when it should not.
At the very bottom of the page are all the slides stacked on top of each other. I presume these were supposed to be hidden and then shown later?
Great idea. Poor implementation.
Filiberto 9:32 AM on December 11, 2012
Thanks for sharing the infographic, Pamela.
Could you sight the stat mentioned, "donors also give 80% larger gifts on average in December"? In researching a webinar on social media for end-of-year fundraising that I hosted last week, I cited that Network for Good, the industry leader in online donation processing, found a 55%+ increase in giving. Also according to N4G, of all the online donations in Dec., 15% occur on Dec. 31.
There's one thing we can agree on: it's not too late to get your social fundraising campaign off the ground.
Pamela Vaughan 9:53 AM on December 11, 2012
Hi Filiberto,
According to StayClassy's original article with the infographic, these stats were taken from Network for Good: http://www.stayclassy.org/blog/holiday-fundraising-for-nonprofits/
Hope that helps!
Pamela