COMMENTS
I do not buy the premise of Seth's book. Linchpin paints the picture of a problem, and of course, Seth has the answer to it. Great marketing, actually. Create a problem that is not there, or overstate a minor problem, then solve the problem, or sell a book.
Fabulous interview. I will be attending his DC Event on July 22nd. Your interview with Seth has me even MORE excited about the event. Wow. Thank you Hubspot & Seth.
Wonderful interview. Very informative and it thus gives me more idea now how to drive more business to my homepage. Thanks Seth and hubpage
Seth is both intuitive and prolific. Although he can occasionally be annoying, he is frequently intuitive and is one of two blogs that I read daily in my email. I have kept dozens of his posts. Lizard brain is just insight into human nature.
One of my main takeaways from this interview:
Business is about creating
human connections. Seth is right that there's a lot of random noise going on around twitter, facebook, and other social media sites.
What businesses should be thinking about is:
How human are these connections we're making with customers? Are we (and they!) both investing emotional labor?.
Joe - You're giving Seth way too much credit. This social shift has been observed and analyzed for years. William Bridge's "Job Shift" (1994), Strauss & Howe's "Generations" (1991) and "Fourth Turning" (1994), and Steve Pressfield's "War of Art" (2002). You obviously disagree with this analysis, but to attribute it to Seth Godin creating a problem ignores reality.
I'm glad you are addressing interaction between people. I like being able to work without people around but there needs to be a connection of some kind.
@David,
I do not see the problem as Seth sees it. Seth paints a picture (see, http://www.youtube.com/watch?v=Et8dxr_--ec) of a defunct capitalist system using Ford as an example and placing the working class as cogs in a wheel controlled by the money grubbing upper management who believes they are irreplaceable. Seth cites Marx as an authority on this coupled with "goes back 150 years." There will always be leaders and there will always be followers. The problem is not with a failed system we have here, the problem lies in a society where both followers and leaders are out for themselves. Sure, current market conditions will lend to some people jumping ship and using the tools provided by the internet, however, half the country is providing food for their families through blue collar work. I'm not sure how much work a house painter, plumber, framer, etc., gets done on the internet.
The capitalist system still works, it's simply needs fixing. Heck, HubSpot is on the front lines of what Seth is in favor of, and the same system Seth is critical of is in place,- upper management and cogs. I'll refer to them as leaders and employees.
My apologies to Seth (if he's reading this) for implying in my first comment that he is "money grubbing" or "self-serving." My comment was directed at his ability to sell books, of which he is excellent at doing.