<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

Subscribe to any HubSpot blog now and receive a code for
$200 off an INBOUND All-Access Pass.

October 1, 2010 // 7:00 AM

New Data: Want More Leads? Offer Downloadable Content

Written by | @

This post is a sneak peak at the exclusive new data from the upcoming Science of Lead Generation webinar on October 12th. Register now to reserve your spot. Remember, it's more important how much business your site generates, than what it looks like.

One of the most important elements of lead generation is creating compelling offers to entice people to give you their contact information. 

To understand what offers users perceive to be the most valuable, I conducted a survey asking people to rank a handful of offer types.


The results show that people prefer content-based offers rather than "demo" type offers which imply a more sales-oriented process. If you want leads, try offering a downloadable kit, or a free trial of your product.

Topics: Lead Generation

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:


Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

subscribe to hubspot's marketing blog

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.