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February 4, 2015 // 11:00 AM

Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To

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The Internet is an extraordinarily personal medium. People own or use personal devices; rarely is it a shared experience.   Occasionally, something unique will come along to revolutionize the way we do things. I first heard of the Serial Podcast from my wife. On our drive from Denver to Dallas to celebrate Christmas, she asked if I’d like to listen to it. 

We streamed it through our iPad and listened to it together. We discussed each episode, we were both engaged. It was a radio show that we were enjoying together, that we were participating in, that made us think. Every time I drive through west Texas now and see a landmark or town, I’ll think about where I was in each episode as I drove by listening to it.

While Serial is both intriguing and popular, it is not a pioneer, in fact many preceded it long ago. Radio shows such as Amos ‘n’ Andy, Lone Ranger and the Nightly News were broadcast long before many of us were born. Those were the grandparents of podcasts and their popularity will likely never be replicated in the modern world.

What podcasts lack in popularity, they make up for in variety. Whether you want to be entertained, enlightened or educated there are multiple options to choose from. Below are 11 can’t-miss podcasts, that cover the realm of marketing and beyond.

Marketing isn’t just a job, it’s a passion. We don’t wake up in the morning and think about how we have to go to work; we wake up in the middle of the night and think about how we should be working. In a field with so many driven people it’s no wonder that the tools and trends are ever changing. Keep your competitive edge by listening to any of the following podcasts …

1) Duct Tape Marketing

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This is the perfect podcast for a small business marketer. Large corporations have budgets and teams and resources that a small business owner or marketer can only imagine. This podcast is geared toward giving advice and tips to the small business marketer. There are hundreds of marketing podcasts available, but if you are like most companies and don’t have the resources you’d like, don’t give up, listen to Duct Tape Marketing.

2) Social Pros Podcast: Real People Doing Real Work in Social Media

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If you are a digital marketer who does not use social media you might be in the wrong business. Social media is a broad topic that requires strategy, education and training, don’t pretend you know everything. I did that once and learned the hard way that I barely know anything. Thanks to Social Pros Podcast: Real People Doing Real Work in Social Media I get insights into other companies’ strategies and learn about platforms that I never would have imagined could be beneficial to a marketer. 

3) Marketing Over Coffee

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Marketing is near and dear to most of our hearts.  Rather than listening to the same songs you’ve heard over and over again on your way to or from work, why not keep up with the latest trends of marketing? This informative series comes out every Wednesday. The podcast covers both new and classic marketing. It’s geared toward every kind of marketer. The archives are extensive and well worth your time. 

Of course it’s healthy to have a few diversions. As fulfilling as marketing is, sometimes we all need to clear our head with something fun. The following three podcasts aren’t for everyone, but at least one of them are for most people. Whether you are looking to laugh, get an in depth and humorous view on sports or learn about music from the city synonymous with the word, the following three podcasts are great fun … 

4) The Dan Patrick Show

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Dan Patrick has a dry sense of humor that’s not for everyone, but his sports knowledge is incredible and is second to none. He’s a big name and has the sway to invite big guests to his show.  If want to take your sports listening to a deeper level than last night’s scores, Dan Patrick is the quintessential choice.

5) A Prairie Home Companion

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The News from Lake Wobegon is the monologue portion of Garrison Keillor’s weekly show.  His humor is as dry as they come and the wit is sensational.  Follow along closely though or you’ll miss that what’s being said is a joke. Garrison Keillor is a legend in his genre and certainly a podcast worth keeping up with.

6) Music That Matters

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Long before the Seahawks were attempting to win back to back Super Bowls, or even before they were attempting to win back to back games, Seattle was known for its musical talent. Jimi Hendrix, Nirvana, Alice and Chains and Pearl Jam all got their start in the Emerald City. KEXP from Seattle produces a podcast that features known and soon to be known artists from the Pacific Northwest and beyond. 

Knowledge is power. There's no more practical or efficient way of gaining power than sitting in traffic on the way home from work. Whether it's keeping up with currrent trends for clients or keeping up with current events and new ideas the following three podcasts are must listens ...

7) The Week Ahead

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The Economist puts out a weekly podcast that projects the week ahead in the news. Rather than the traditional news programs that highlight what’s already happened, The Week Ahead discusses what might be in the news the next week. It broadcasts on Friday evenings. 

8) This Week in Google

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A big part of marketing is keeping up with trends for your clients.  Outside of being an expert on the internet and social platforms, as my generation intuitively seems to be, I am clueless when it comes to technology. I correlate engineering with college algebra and can’t imagine devoting my education to that, but I’m impressed with people who can. 

Since Google is a company that I rely on daily and a technology driven company, I depend on their podcast to give me some insights into the tech world. It also covers things that are relevant to me such as, Google Ads, SEO and other Google related insights and offerings.

9) NPR: TED Radio Hour

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NPR is perhaps the most respected radio organization in the United States. Any podcast that they produce, which there are many, is worth listening to. TED Radio Hour spotlights an inspiring TED speaker as he or she explains a new innovation or a new way of thinking.

TED Talks have quickly become an industry standard that are watched the world over, now you can listen at your convenience.

10) New York Times Book Review

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As marketers our world is oftentimes reading and writing, and all too often about a day later than we should be. When you do have a little spare-time to actually read something for yourself don’t waste your time with bad literature. The New York Times Book Review Podcast will enlighten you about what’s out there.  Authors and critics alike guest star on the program to inform and enlighten you.

Last, sometimes you just need some good old fashioned fun. Say goodbye to the real world and find yourself enveloped in a plot so imaginative that Alice herself would find curious …

11) The Truth

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For nostalgia’s sake, let’s start with a blast from the past. The Truth is a retro version of radio dramas from the 1930s and 1940s but with superb production values and themes that align with today’s mature listener.  

Listen Up

Serial is, for now, the king of podcasts. Thanks to its popularity many will try to displace it. As listeners we're lucky to live in a time with so much variety. While the romantic days of radio broadcasts might be long gone, the grandchildren are moving the tradition forward.

These eleven podcasts represent just a handful of the thousands of podcasts available. Find your niche, find some time and tune in for an experience from the past.

Looking for more business-related podcasts to listen to? Check out HubSpot's new podcast called The Growth Show.  

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Topics: Inbound Marketing

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