23 Types of Lead Gen Content to Put Behind Your Landing Pages

    by Lindsay Kolowich


    October 21, 2014 at 8:00 AM

    gate-landing-pageWhat does being in a "content rut" mean to you?

    Perhaps the words "content rut" remind of those times you find yourself with writer's block and can't think of fresh topic ideas. (We've all been there.) Or maybe it makes you think of those days or weeks -- or even

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    The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

    by Ginny Soskey


    October 17, 2014 at 8:00 AM

    conversion_rate_optimizationIf you're reading this post, chances are you already have the SlideShare basics under your belt. You've uploaded a few presentations. You know you need a compelling story, beautiful design, enticing call-to-action, and solid promotion plan -- and you're comfortable executing on all of that in your slides.

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    How to Write About Things You Know Nothing About

    by Corey Eridon


    October 15, 2014 at 6:00 AM

    unicorn-rainbow-1In the land of sunshine and rainbows, content marketers always write about topics they're well-versed in.

    In the real world, we have to cover topics that fall far outside our areas of expertise -- or even interest, for that matter.

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    100 Questions to Ask Yourself When Creating a Buyer Persona

    by Aaron Agius


    October 14, 2014 at 6:00 AM

    questions-post-its-3Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that.

    With this information, how will you go about buying the perfect birthday present for her?

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    How to Write an In-Depth Post in Less Than Two Hours

    by Neil Patel


    October 13, 2014 at 8:00 AM

    writing_researching_post.jpgIn content marketing today, quality is more important than ever. Reputable marketers need to produce content that is well written, highly researched, data-backed, and visually engaging. To gain the attention of smart algorithms and smarter people, that content might need to be on the longer side, too.

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