Look, I said ass.
And in a minute, you'll know why. It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.
So let's just dive right in, shall we? This post will outline a simple formula for writing kick-ass titles and headlines.