Where Marketers Go to Grow

    Search HubSpot's Blogs

    Start typing...

    Press return/enter to start your search


    Leaving already?

    If you like what you read, we can send marketing blog posts straight to your inbox. Just subscribe below.

    When Is the Best Time to Be Creative? [Infographic]

    By Ginny Soskey


    When do you do your best work?

    For me, it's realllllly early in the morning. I used to get up at 4 a.m., grab a steaming cup of coffee, and just start writing. At that time of day, words flowed so easily that I could finish a 1,500-word post in an hour. Later in the day, that same post would've taken me twice as long.

    But that's not the case for everyone. Some people prefer working late into the night. Others hit their stride after lunch. 

    If you're not sure what time of day is best for you to write, keep on reading. The Read More

    550+ Royalty-Free Stock Photos You Can Download Now

    By Anum Hussain

    Let me tell you a quick, cautionary tale about copyright law and using photos and images online. A couple years ago, a popular stock photography vendor claimed copyright infringement on an image we used in one of our ebooks.

    Embarrassed, I quickly investigated.

    As it turned out, another internet user had purchased the offending image from that same stock photography service and uploaded it to a photo-sharing website under a Creative Commons license. So while on the surface it looked safe for the taking, it was in fact falsely promoted as a royalty-free image ... and we were in the wrong. Scary story, right?

    Read More
    11 Ways to Make Your Content Appealing to International Audiences

    By Nataly Kelly

    For most of you, customers can come to you from any country in the world. That means all of your potential customers -- the people visiting your website, reading your blog posts, and clicking on your calls-to-action -- might speak a myriad of different languages or live in totally different time zones. Once they reach your content, how well will it resonate with them?

    As your international traffic grows, you'll want to be sure that you can convert that traffic into leads -- and that means keeping your international visitors in mind every time you write about a holiday or publish data with certain units of measurement.

    Read More
    Want to Start a Podcast? Here's How to Do It [Free Guide]

    By Dave Gerhardt

    From Serial to StartUp and Bill Simmons, it's no secret that podcasts are gaining immense popularity. According to Edison Research, 17% of Americans (46 million and counting) listen to podcasts on a regular basis. That’s up from just 9% in 2008.

    As more consumers become comfortable with on-demand audio, podcasting is becoming an attractive content format for businesses looking to grow their reach. Podcasts allow your content to reach people when they aren't just sitting at their computers -- instead, it can reach them on their drive to work, at the gym, or while they’re doing work around the house.

    Read More
    Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter

    By Nichole Elizabeth DeMeré

    From her own witty introduction in her AMA on Inbound.org, Joanna Wiebe makes it clear that she has a lock on copywriting. And she's not just any copywriter. Joanna's a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. And she has a lot to say about how to make your words count -- in dollars and sense.

    Read More
    Why You Need to Stop Speaking "Techlish"

    By Dechay Watts

    "We’re getting to common version, which is a superset of the functionality being built in Rainbow 5, which uses version 2 of the Asian code,” said our new client in a kick off meeting. 

    Yes, people really speak this way. Especially, when they work in complicated or regulated industries. While it’s one thing to banter about codes and supersets, or BI, ERPs and CRMs, when you’re behind the scenes developing amazing new tools for people to use, the conversation loses its flare when industry jargon becomes part of your customer facing content. 

    Read More
    13 Types of Blog Headlines That Will Get You More Traffic

    By Ryan Scott

    Fewer people read your blog posts than you think. More people read your headline than you think, too.

    On average, only 20% of those who read your headline will click through to read your article. That means good headlines lose 80% of your audience. Great headlines, though, can make a dramatic impact in the opposite direction. You can increase the traffic to your articles by as much as 500%, based solely on the headline.

    Read More
    How to Create an Infographic in Under an Hour [10 Free Infographic Templates]

    By Pamela Vaughan

    Wouldn't it be great if creating infographics was just as simple as writing regular ole text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. Usually.

    But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel. That's why we decided to take all the pain and suffering out of infographic creation. Seriously -- don't throw in the towel just yet. You, too, can create professional-looking, high-quality infographics ... quickly! And I'm going to prove it. First things first ...

    Read More
    A Handy Little Guide to Creating Visual Content for Social Media [Infographic]

    By Lindsay Kolowich

    Want more views, clickthroughs, shares, and overall engagement on your social media posts? You're not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.

    Posting visual content is one of the most important things you can do to improve your social media strategy.

    Read More
    11 Content Curation Tools Every Marketer Needs

    By Patrick Armitage

    For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention.

    Read More
    A Simple Formula for Writing Kick-Ass Blog Titles

    By Corey Eridon

    Look, I said ass.

    And in a minute, you'll know why. It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.

    So let's just dive right in, shall we? This post will outline a simple formula for writing kick-ass titles and headlines.

    Read More
    4 Truths Healthcare Providers Need to Know About Content Marketing

    By Carrie Dagenhard

    Healthcare marketing isn’t easy. (But you already knew that, didn’t you?) New Affordable Care Act stipulations, HIPAA laws, and increasing government involvement have regulatory committees tightening their grip on all forms of outbound communication.

    This means that while marketing departments and compliance professionals have always butted heads, the new state of healthcare has created an unyielding stalemate between the two departments. But there is a cure. 

    Read More
    How to Grow Your Email List by Running a Contest

    By Jessica Webb

    Marketers often think of running contests for things like branding, customer delight, and fan engagement -- but that's not all they're good for. Created a certain way, contests can also help you fill your funnel, making your audience and your boss happy at the same time.

    We've seen this happen first-hand at HubSpot. Last December, my team had the idea to run a contest, but wanted to see if there was a way to tie it more closely to business objectives.

    Read More
    How to Get Your Design and Communications Teams to Work Better Together

    By Mandy King

    Conventional wisdom may tell us that a picture is worth a thousand words, but let's be honest -- there are some really awful pictures out there (and some equally awful thousand-word stories). When the right words come together with the right picture, though, that's magic.

    Effective design isn't always an easy process. A good design brief is just the start of it. It's important to have a communications team and a design team that works well together.

    Read More
    7 Tried-and-True Ways to Defeat Writer’s Block

    By Neil Patel

    Every content creator knows what it’s like to deal with writer’s block. You feel as if you simply can’t string two words together. It’s a horrible feeling, especially if you’re expected to maintain a high output of content.

    This condition isn't all in your head -- writer’s block is a real issue. Whether you write romance novels or technical blogs, you can get it. And when you suddenly have it, you somehow have to get through it.

    Read More
    Practical Advice From Rand Fishkin on 9 Common Marketing Problems

    By Nichole Elizabeth DeMeré

    Even if you don't know Rand Fishkin by name, you probably have heard about some of the organizations he's co-founded (Moz, Inbound.org) or seen his Whiteboard Friday lectures. Or maybe you've heard of the acronym "TAGFEE," one he and Moz cohorts created to explain their code of conduct: Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional.

    Recently, Rand hosted an Ask Me Anything session on Inbound.org, and it was like a Whiteboard Friday on steroids.

    Read More
    10 User Generated Content Campaigns That Actually Worked

    By Eric Siu

    Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer.

    Read More
    The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing

    By Laura Fitton

    While you've probably seen the hashtags #throwbackthursday and #TBT thrown around, you might not have tried using them much. Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right.

    To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.

    Read More
    4 Quick Tips for Creating Content for Nonprofit Personas

    By Erin Koslosky

    A lot of nonprofits have call-to-actions to “Donate Now,” “Volunteer Now,” and “Contact Us,” which they need. Do you also have downloadable content you can offer? Potential donors need to be educated about the cause, your organization, and how they can help make a difference. Likewise, volunteers need to be educated about the cause, and will likely need more content and materials around preparing to be a volunteer, such as a guide to how they can be mentally and physically prepared. Here are four quick tips to help you create content for your nonprofit. 

    Read More
    4 Essential Tips for Navigating the Content Planning Roadmap

    By Erica Tiffany

    What makes for a successful family road trip? Some may argue that it’s a solid mix of entertainment and snack packs, but many seasoned vacationers know that in order to arrive at their destination unscathed, they need to pinpoint their exact route, find the right vehicle, fill up the gas tank, and double check their emergency toolbox before they can even think about hitting the open road.

    Read More
    Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

    By Victoria Young

    In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better.

    And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. The inbound marketing movement, however, has helped bridge the gap that divides brands and publications.

    Read More
    5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

    By Erik Devaney

    Despite the spattering of headlines that have popped up over the past couple years proclaiming "infographics are dead," infographics are, in fact, alive and well.

    We just checked -- they're totally healthy. I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they're still finding success.

    Read More
    How to Subscribe to a Podcast on Your Phone & Computer

    By Dave Gerhardt

    Podcasts: You know they're becoming more and more popular by the day, and you want to join in on the fun. Maybe you're finally catching up on NPR's smash hit, Serial. Maybe you want to find something to help make your commute a little more enjoyable. Maybe you need to do some podcast research to help your company get their own up and running.

    Regardless of why you want to jump on this new trend, the truth is that it can be tricky to figure out how to keep up with all of your favorite shows on all of your favorite devices.

    Read More
    Copywriting Lessons From Companies Doing It Right

    By Patrick Armitage

    The written word’s been getting written off lately. SnapChat, Instagram, Pinterest, infographics, emojis, and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. We’ve become enamored with the idea that showing, rather than telling, provides a better brand experience.

    But the backbone of successfully using these newfangled channels starts with a brand vision well-articulated through strong copy.

    Read More
    A Data-Driven Guide to Writing Better Headlines [Free Ebook]

    By Brittany Leaning

    A captivating title is your first (and maybe only) chance to grab your target audience’s attention and draw them toward your content. But titles shouldn’t be created based on what feels right or what sounds cool -- it's much more effective to let data guide your title creation decisions.

    That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines.

    Read More
    7 Ways to Speed Up Your Content Creation

    By Aaron Agius

    These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns.

    But the trick with content marketing is that it's a long game. Successful content marketing teams don't just write a couple of blog posts and expect their traffic to skyrocket -- it can take months to build a backlog of great, search-friendly content.

    Read More
    9 Things Great Writers Do Every Day

    By Neil Patel

    You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content.

    What they don’t realize is that it takes some serious effort to create great stuff. That article that is so easy for them to read is actually really difficult for you to write.

    Read More
    Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing

    By Caitlin McDonnell Struhs

    The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. So they're bidding farewell to the days of static brochure-ware websites. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions.

    Read More
    How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]

    By Anum Hussain

    At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with ... my dad.

    Flash forward to today. I've swapped my colored construction paper and yarn for PowerPoint and InDesign. I've replaced my dad with marketing experts and influencers. Well, sort of. And week after week, I have the satisfaction of publishing ebooks.

    Read More
    Do You Really Need That Exclamation Point? [Flowchart]

    By Beth Dunn

    Writing for the web isn't easy. Sure, you want to get your point across. That's a given.

    But what you really want is to spark people's interest, engage their emotions, maybe even generate some real excitement about the stuff you're writing about. Heck, you're excited about it. Is it so much to ask that others might get excited, too?

    Read More
    9 Ways to Recycle Your Blog Posts Into Other Content Formats

    By Will Blunt

    Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it's got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming. 

    The answer to this challenge isn’t to write more frequent, lower quality blog posts. Quite the opposite. You need to dedicate more time to researching and write the best and most engaging content you can.

    Read More
    15 Important Ways to Use Case Studies in Your Marketing

    By Siobhán McGinty

    When you're thinking about investing in a product or service, what's the first thing you do?

    Usually, it’s one or both of the following: You'll likely ask your friends whether they've tried the product or service, and if they have, whether they would recommend it. You'll also probably do some online research to see what others are saying about said product or service. Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision.

    Read More
    The Essential Guide to Creating Case Studies [Free Template]

    By Rachael O'Higgins

    Nowadays, reviews are more important than ever -- 9 out of 10 people are looking at online product reviews and posts on social networks before making a purchasing decision. Do you have a plan in place to take advantage of this trend?

    Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. 

    Read More
    Getting Started With Content Marketing: 9 Takeaways From One Company's Experience

    By Gal Rimon

    When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new business approach, we were a little hesitant to implement it ourselves.

    Read More
    How to Find Accurate and Compelling Data

    By Ross Crooks

    No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. Too often, individuals cherry pick data from a variety of ... let’s say “questionable” sources, cobbling together a few statistics that are incomplete -- or worse, completely irrelevant.

    Whether you’re communicating to your boss or your consumer, all data starts with a good data source.

    Read More
    How to Write a Press Release [Free Template + Sample]

    By Hannah Fleishman

    When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company's public relations strategy, being old school isn't advantageous for your business or your brand. 

    Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company's customers and prospects scan headlines on Twitter or see what’s hot in their Facebook feed.

    Read More

    Subscribe to HubSpot's Marketing Blog

    Join 400,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:


    Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

    subscribe to hubspot's marketing blog
    get the free HubSpot CRM now