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    5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers

    By Alex Whitney

    inbound-fishing-pre-transactional_offers

    If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. It’s a good start to have a pop-up blog subscription or “5% off your first purchase” offer, but is this type of disruptive offer really compelling? The short answer is no.

    One way to maximize the revenue potential of your site is to create a framework of offers that appeal to visitors who are not ready to buy, but would like learn more. By placing these offers on highly trafficked pages on your site, you can cultivate a database of contacts to engage with via email marketing or enroll into automated email nurturing to continually drive revenue. But, what do offers like these look like? Getting started with a pre-transactional lead generation strategy can be challenging, so here are five examples of pre-transactional offers broken out by business ... Read More

    Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014

    By Corey Eridon

    The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns. And while the OED hasn't been as liberal with their additions as the Oxford Dictionaries -- you won't find words and phrases like "hot mess," "adorbs," or "neckbeard" -- they've still managed to stay remarkably "with the times" without sacrificing timelessness. 

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    Should I Gate This Content? [Flowchart]

    By Joe Chernov

    We marketers seem to like rules. (And when none exist, we'll settle for guidelines.) Those of us who write about the marketing space appear to recognize this tendency, which is why you'll find so many benchmarking reports, how-to articles, and definitive lists for marketers.

    Some challenges, however, are too nuanced for a binary best practice.

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    14 Witty Jokes for the Grammar Nerd in Your Life

    By Lindsay Kolowich

    Have you ever cringed at a "Got Milk?" ad? Feel a strange sense of pride when you find a typo in a reputable book? Did you secretly (or not-so-secretly) love making syntax trees in school?

    Then you might just love these grammar jokes as much as we do. Here are a few of our favorites -- share yours with us in the comment section! 

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    How to Create Exciting Content for a Boring Industry

    By Brianne Rush

    As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What I am really asking is, “Are you OK writing for what may be considered boring topics, and how will you make each piece interesting?”

    The truth is, I don’t want to hire someone who will become bored or overwhelmed by the topics we most often write about and jump ship just months after joining the team. The candidates I gravitate toward are the ones who have answers like, “To me, there are no boring topics. It is all about understanding what type of content the audience wants and giving it to them. I know how to sniff out a story, which makes any topic interesting.” Agreed!

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    How to Track Content ROI: A Step-by-Step Guide

    By Aaron Agius

    There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. 

    But for you to really make an impact on your business, you need to know whether you’re getting a good bang for your marketing buck -- and that means you need to figure out how much you're affecting the business' bottom line.

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    How to Use SWOT Analyses for Smarter Content Strategies

    By Lisa Toner

    It's the most wonderful time of the year for content marketers. This time of year is when you measure your impact on this year's company goals and uncover opportunities for moving the needle on next year's.

    But when most people run these analyses and calculate next year's predictions, they forget

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    Tips for Finding an Authentic Voice in Higher Ed Marketing

    By Holly Stayton

    What do you say when a prospective student asks, “What makes (insert your college or university here) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. While these are important, most higher education institutions can proclaim the same thing. How do you show what makes you, well … you?

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    How to Produce Flawless Audio Interviews With Industry Experts

    By Eric Siu

    There’s no doubt that interviewing experts and releasing the resulting clips can be a powerful strategy for generating traffic and building brand awareness. But just because interviews can be powerful doesn't mean they always turn out that way. Without some direction, it's very easy for interviews to fall into the latter camp. 

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    10 Helpful Tips for Choosing and Using Fonts

    By Melanie Perkins

    When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?

    Most people often forget that typography plays a crucial role in the success of a new design. With so many choices, choosing the "right" one can feel overwhelming.

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    10 Powerful Blogging Hacks for the Efficient Marketer

    By Ginny Soskey

    When I first started to blog for a living, I found it hard. Like, really hard. I always felt like I had writer's block. It took me forever to write my first article that was over 1,000 words.

    And I certainly didn't feel validated after I hit publish -- the posts would rack up a handful of shares and views, usually from my wonderful

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    Want Hordes of Raving Fans? 7 Content Best Practices to Follow

    By Neil Patel

    There's a big difference between people who know about your company and people who rave about your company. While the former is something almost all marketing teams strive to get more of, developing the latter is key to growing your business. 

    So how do you get someone to not only know about you, but like you enough to engage with

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    What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process

    By Ginny Soskey

    Crushes are weird sometimes. Even though lots of people tend to have a "type," sometimes a crush just doesn't fit that mold. It's hard to explain: You're just drawn to that other person, regardless of all the times you've spent fixating on your "type."

    Content crushes are no different. Last month, we published a post on the top company blogs HubSpot's content was crushin' on, and one addition to the list completely surprised me: Microsoft Stories.

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    How to Develop a Strong Visual Brand on Social Media

    By Melanie Perkins

    The new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.

    So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By

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    How to Future-Proof Your Content Marketing Strategy

    By Eric Siu

    Trends come and go in the world of digital marketing. Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. But other more benign fads represent great opportunities for marketers to grab attention -- that is, if they’re smart about it.

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    How to Write a Darn Good Sentence [SlideShare]

    By Lindsay Kolowich

    Literary theorist and legal scholar Stanley Fish wrote, "The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world."

    Remarkable writing isn't just for academics and authors; it's a fundamental skill for marketers, too. The "remarkable" part is where it gets tricky.

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    A Look Inside Mashable’s Evolution [Interview]

    By Joe Chernov

    Change is always difficult. Even when you are confronted with an undeniable, hit-you-square-between-the-eyes reason to change, change is still daunting for most of us. Yet having the foresight to see that reason lurking in your future, and changing in anticipation of its arrival ... well, that’s difficulty of the highest order.

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    Why We Need to Tell the Truth About Marketing

    By C.C. Chapman

    Quite often when I’m on stage giving a keynote, I include a slide to encourage the audience that says the more content you create the easier it becomes.

    What I’m trying to explain to the audience is that no one starts out as a great photographer, writer, or filmmaker. We all start at zero and the only way to get more comfortable and better at creating your content of choice is by actually creating it.

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    How to Create a Content Strategy That Actually Drives Organic Traffic

    By Neil Patel

    Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.

    But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic?

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    How to Screen for Top-Notch Writers

    By Corey Eridon

    Most people I talk to that lean on content marketing for their business don't consider themselves content marketers themselves. Either they're not inherently talented as writers, or they're just not interested in doing it -- whether due to resource constraints or a lack of inclination toward the written word. 

    That's totally fine. As long as they're ready to hire writers that can do the job for them.

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    Welcome to the New Sales Process: How to Let Content Do the Selling

    By Matt Kamp

    "Pushy" isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years -- and for good reason.

    With the old-school sales approach, you searched for prospects with the biggest budgets and incessantly pitched your products or services until they surrendered.

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    6 Ways to Make Your Content Drive Long-Term ROI

    By Neil Patel

    Creating content is hard work. So if you're going to go to the trouble of creating it, you want to make sure it'll bring you a great return on your investment for a long time.

    What if each of your blog posts and articles were conduits of cash that never, ever turn off? What if they kept on delivering traffic, conversions, and revenue?

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    Common Headline Writing Myths We Should All Stop Believing

    By Neil Patel

    Is that a lame title -- “Common Headline Writing Myths We Should All Stop Believing”?

    I could have tried something with a lot more sizzle and punch, right? Like these …

    OMG! I Just Discovered Why I’m Losing Traffic! Wait Until You See Them!

    I Won’t Be Able To Sleep For Weeks! The Freaky Reasons Why I’m Losing Traffic! 

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    How to Develop an Unforgettable Voice in Your Writing

    By Neil Patel

    To be a successful writer, you must possess an unforgettable voice. This is the mysterious “knack for writing” that people talk about. It’s not just about stringing words together in a pretty way. It’s about having a voice that is powerful, unique, and unforgettable.

    Cultivating a voice isn't easy, but it's possible.

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    Why You Need to Stop Neglecting Your Old Content

    By Pamela Vaughan

    Raise your hand if this sounds familiar ...

    As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. 

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    A Short Rant About Content Strategists

    By Corey Eridon

    I've been not writing this post for a long time.

    What I mean by that is -- I've had this post in my head for a long time, but I couldn't think of a way to write it without alienating a lot of people. I might still alienate a few here, but I think I found a productive way to say what I've been thinking about for a while now

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    How to Create Content That Sells [SlideShare]

    By Ginny Soskey

    When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads. This type of content isn't self-promotional -- you typically use it to answer industry-related questions and address topics that'll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer. 

    Read More

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