7 Unglamorous, Unpopular Truths About Content Marketing

by Shannon Johnson

Date

April 23, 2014 at 8:00 AM

glamourous-dogI used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content.

Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove to

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8 Types of Content to Help Engage Prospective Students

by Taylor Corrado

Date

April 18, 2014 at 5:00 PM

eightballYou can't ignore your prospective students. But the majority of those visiting your website are just looking for more information -- and are not ready to take the big leap of applying.

This is where your school's content strategy comes into play. You need to develop, publish, and share information that these students are

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So, Um, You Really Need to Stop Using These Crutch Words

by Niti Shah

Date

April 18, 2014 at 3:00 PM

cover-mouthUh ... Um ... so as I was saying ...

Well, basically ...

You know?

At first glance, you might think I'm just a marketer suffering from a nervous breakdown after one

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Competing With Content Marketing: 7 Steps to Success [Infographic]

by Lisa Toner

Date

April 17, 2014 at 4:00 AM

content-marketing-successIf you're already embracing inbound marketing tactics to grow your business, you won't be surprised to hear that other marketers are continuing to shift more budget and resources toward content.

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The Purpose of Repurposing Content

by Niti Shah

Date

April 14, 2014 at 1:00 PM

repurpose-definitionRecently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content."

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