If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. It’s a good start to have a pop-up blog subscription or “5% off your first purchase” offer, but is this type of disruptive offer really compelling? The short answer is no.
One way to maximize the revenue potential of your site is to create a framework of offers that appeal to visitors who are not ready to buy, but would like learn more. By placing these offers on highly trafficked pages on your site, you can cultivate a database of contacts to engage with via email marketing or enroll into automated email nurturing to continually drive revenue. But, what do offers like these look like? Getting started with a pre-transactional lead generation strategy can be challenging, so here are five examples of pre-transactional offers broken out by business ... Read More