Why Are Infographics So Darn Effective? [Infographic]

    by Lindsay Kolowich


    September 30, 2014 at 12:00 PM

    power-of-visual-content-titleWe all know that it's more fun to look at pretty pictures or watch cool videos than it is to read plain text.

    Why is that? Our brains do less work to digest visual content, first of all. 

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    The Great Divide in Content Marketing [Infographic]

    by Lindsay Kolowich


    September 29, 2014 at 2:00 PM

    contrast-night-and-dayAs the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites.

    According to HubSpot's State of Inbound 2014, marketing teams that are generating

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    How to Create a Content Strategy That Actually Drives Organic Traffic

    by Neil Patel


    September 29, 2014 at 6:00 AM

    target-goals-2Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need.

    But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic?

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    A 28-Day Training Plan for Becoming a Better Writer

    by Paul Furiga


    September 27, 2014 at 8:00 AM

    calendar-writingThis post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

    Nowadays, we're often overridden with self-improvement plans, from 21-day diet plans to six-week courses that teach foreign languages. So why shouldn’t those of us who must create content for the gaping maw of the internet have our own shape-up plan for writing?

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    How to Screen for Top-Notch Writers

    by Corey Eridon


    September 24, 2014 at 8:00 AM

    typewriter-mouseMost people I talk to that lean on content marketing for their business don't consider themselves content marketers themselves. Either they're not inherently talented as writers, or they're just not interested in doing it -- whether due to resource constraints or a lack of inclination toward the written word. 

    That's totally fine. As long as they're ready to hire writers that can do the job for them.

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