Welcome to the New Sales Process: How to Let Content Do the Selling

    by Matt Kamp

    Date

    September 19, 2014 at 6:00 AM

    handshake-blue-background"Pushy" isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years -- and for good reason.

    With the old-school sales approach, you searched for prospects with the biggest budgets and incessantly pitched your products or services until they surrendered.

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    6 Handy Resources to Help Solve Your Biggest Content Creation Problems

    by Lauren Pedigo

    Date

    September 12, 2014 at 2:00 PM

    content_resourcesContent creation is one of the key pillars of inbound marketing -- but that doesn't always mean it's the easiest pillar to master. As with any new project, you're bound to run into an obstacle or two. 

    To help you overcome those obstacles, here’s a quick round-up of recent blog posts

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    6 Ways to Make Your Content Drive Long-Term ROI

    by Neil Patel

    Date

    September 11, 2014 at 7:00 AM

    neil_evergreenCreating content is hard work. So if you're going to go to the trouble of creating it, you want to make sure it'll bring you a great return on your investment for a long time.

    What if each of your blog posts and articles were conduits of cash that never, ever turn off? What if they kept on delivering traffic, conversions, and revenue?

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    Common Headline Writing Myths We Should All Stop Believing

    by Neil Patel

    Date

    September 10, 2014 at 8:00 AM

    common_headline_mythsIs that a lame title -- “Common Headline Writing Myths We Should All Stop Believing”?

    I could have tried something with a lot more sizzle and punch, right? Like these …

    OMG! I Just Discovered Why I’m Losing Traffic! Wait Until You See Them!

    I Won’t Be Able To Sleep For Weeks! The Freaky Reasons Why I’m Losing Traffic! 

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    The True Stories Behind the Web's Coolest Content

    by Erik Devaney

    Date

    September 4, 2014 at 12:00 PM

    LINK_BC_Hubspot_BlogFeature_300x200_RevisedThe year was 1997, and all the cool kids were watching MTV.

    Meanwhile, over on VH1, a new series was just rolling out; a series that was actually about music ... and the musicians who made it.

    That groundbreaking documentary series? Behind the Music.

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