7 Unglamorous, Unpopular Truths About Content Marketing

by Shannon Johnson


April 23, 2014 at 8:00 AM

glamourous-dogI used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content.

Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove to

Read More

8 Types of Content to Help Engage Prospective Students

by Taylor Corrado


April 18, 2014 at 5:00 PM

eightballYou can't ignore your prospective students. But the majority of those visiting your website are just looking for more information -- and are not ready to take the big leap of applying.

This is where your school's content strategy comes into play. You need to develop, publish, and share information that these students are

Read More

So, Um, You Really Need to Stop Using These Crutch Words

by Niti Shah


April 18, 2014 at 3:00 PM

cover-mouthUh ... Um ... so as I was saying ...

Well, basically ...

You know?

At first glance, you might think I'm just a marketer suffering from a nervous breakdown after one

Read More

Competing With Content Marketing: 7 Steps to Success [Infographic]

by Lisa Toner


April 17, 2014 at 4:00 AM

content-marketing-successIf you're already embracing inbound marketing tactics to grow your business, you won't be surprised to hear that other marketers are continuing to shift more budget and resources toward content.

Read More

The Purpose of Repurposing Content

by Niti Shah


April 14, 2014 at 1:00 PM

repurpose-definitionRecently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content."

Read More

Search Inbound Hub

Subscribe to Marketing Articles by Email

Subscribe by RSS

Follow HubSpot

Call Us: 1-888-HUBSPOT