Why You Need to Stop Neglecting Your Old Content

    by Pamela Vaughan

    Date

    August 19, 2014 at 6:00 AM

    neglected_contentRaise your hand if this sounds familiar ...

    As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. 

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    A Short Rant About Content Strategists

    by Corey Eridon

    Date

    August 18, 2014 at 6:00 AM

    office-space-memeI've been not writing this post for a long time.

    What I mean by that is -- I've had this post in my head for a long time, but I couldn't think of a way to write it without alienating a lot of people. I might still alienate a few here, but I think I found a productive way to say what I've been thinking about for a while now

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    How to Create Content That Sells [SlideShare]

    by Ginny Soskey

    Date

    August 12, 2014 at 8:00 AM

    content-that-sellsWhen most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads. This type of content isn't self-promotional -- you typically use it to answer industry-related questions and address topics that'll attract people to your website, entice people to follow you on social media, and spur visitors to give over their information to receive a free offer. 

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    How to Create a Curated Blog Post [+5 Free Blog Post Templates]

    by Pamela Vaughan

    Date

    August 12, 2014 at 6:00 AM

    robot-collection-846252-editedI'm going to let you in on a little secret: Not all of the content you create has to be 100% original. 

    I know. Mind-blowing, right? And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting?

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    Why You Should Write Your Own Content

    by Neil Patel

    Date

    August 5, 2014 at 6:00 AM

    write_own_contentIf you know me at all, you know that I do a lot of writing. A lot.

    I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content writing isn’t just something that I do on the side.

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