It’s the Little Things: How HubSpot Writes Microcopy

    by Lindsay Kolowich

    Date

    November 21, 2014 at 8:00 AM

    happy-face-in-sandHave you ever run into an error message that made you smile? Or a website prompt that was particularly clever or helpful?

    Every time I read microcopy that shows personality, it reminds me there are real humans behind a website's or product's design. It kinda feels like I just shared a private

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    10 Helpful Tips for Choosing and Using Fonts

    by Melanie Perkins

    Date

    November 17, 2014 at 8:00 AM

    font_choiceWhen you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?

    Most people often forget that typography plays a crucial role in the success of a new design. With so many choices, choosing the "right" one can feel overwhelming.

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    How to Make Your Infographic Clickable in 10 Minutes or Less

    by Lindsay Kolowich

    Date

    November 14, 2014 at 6:00 AM

    clickable-infographic-exampleThe great thing about marketing content that's mostly text (like this blog post, for instance) is that you can put in a few links here and there if you think your readers would find them helpful.

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    13 Beautiful New Ebook Templates [Free Download]

    by Rachael O'Higgins

    Date

    November 13, 2014 at 4:00 AM

    ebook-templates-image-2Did you know that companies with 30 or more landing pages generate 7x more leads than those with fewer than ten? But landing pages don't convert visitors to leads all by themselves -- without attractive and compelling offers behind them, they won't generate the tonnes of leads for your sales team that you

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    10 Powerful Blogging Hacks for the Efficient Marketer

    by Ginny Soskey

    Date

    November 12, 2014 at 8:00 AM

    blogging_efficiencyWhen I first started to blog for a living, I found it hard. Like, really hard. I always felt like I had writer's block. It took me forever to write my first article that was over 1,000 words.

    And I certainly didn't feel validated after I hit publish -- the posts would rack up a handful of shares and views, usually from my wonderful

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