8 Types of Content to Help Engage Prospective Students

by Taylor Corrado


April 18, 2014 at 5:00 PM

eightballYou can't ignore your prospective students. But the majority of those visiting your website are just looking for more information -- and are not ready to take the big leap of applying.

This is where your school's content strategy comes into play. You need to develop, publish, and share information that these students are

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So, Um, You Really Need to Stop Using These Crutch Words

by Niti Shah


April 18, 2014 at 3:00 PM

cover-mouthUh ... Um ... so as I was saying ...

Well, basically ...

You know?

At first glance, you might think I'm just a marketer suffering from a nervous breakdown after one

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Competing With Content Marketing: 7 Steps to Success [Infographic]

by Lisa Toner


April 17, 2014 at 4:00 AM

content-marketing-successIf you're already embracing inbound marketing tactics to grow your business, you won't be surprised to hear that other marketers are continuing to shift more budget and resources toward content.

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The Purpose of Repurposing Content

by Niti Shah


April 14, 2014 at 1:00 PM

repurpose-definitionRecently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content."

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The Right Way to Answer a Work Email

by Diana Urban


April 14, 2014 at 11:00 AM

email-personHere is an email exchange that just happened between Joe Chernov, our VP of Content, and me.


Why don't we have social share buttons on landing pages (or at least the page I'm

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