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    A Simple Formula for Writing Kick-Ass Blog Titles

    By Corey Eridon

    headline-writing

    Look, I said ass.

    And in a minute, you'll know why. It's one thing to write great content, but it's another thing to get it read and ranked -- which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It's no surprise, then, that one of the most common questions we get is around crafting titles.

    So let's just dive right in, shall we? This post will outline a simple formula for writing kick-ass titles and headlines.

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    4 Truths Healthcare Providers Need to Know About Content Marketing

    By Carrie Dagenhard

    Healthcare marketing isn’t easy. (But you already knew that, didn’t you?) New Affordable Care Act stipulations, HIPAA laws, and increasing government involvement have regulatory committees tightening their grip on all forms of outbound communication.

    This means that while marketing departments and compliance professionals have always butted heads, the new state of healthcare has created an unyielding stalemate between the two departments. But there is a cure. 

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    How to Grow Your Email List by Running a Contest

    By Jessica Webb

    Marketers often think of running contests for things like branding, customer delight, and fan engagement -- but that's not all they're good for. Created a certain way, contests can also help you fill your funnel, making your audience and your boss happy at the same time.

    We've seen this happen first-hand at HubSpot. Last December, my team had the idea to run a contest, but wanted to see if there was a way to tie it more closely to business objectives.

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    How to Get Your Design and Communications Teams to Work Better Together

    By Mandy King

    Conventional wisdom may tell us that a picture is worth a thousand words, but let's be honest -- there are some really awful pictures out there (and some equally awful thousand-word stories). When the right words come together with the right picture, though, that's magic.

    Effective design isn't always an easy process. A good design brief is just the start of it. It's important to have a communications team and a design team that works well together.

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    7 Tried-and-True Ways to Defeat Writer’s Block

    By Neil Patel

    Every content creator knows what it’s like to deal with writer’s block. You feel as if you simply can’t string two words together. It’s a horrible feeling, especially if you’re expected to maintain a high output of content.

    This condition isn't all in your head -- writer’s block is a real issue. Whether you write romance novels or technical blogs, you can get it. And when you suddenly have it, you somehow have to get through it.

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    Practical Advice From Rand Fishkin on 9 Common Marketing Problems

    By Nichole Elizabeth DeMeré

    Even if you don't know Rand Fishkin by name, you probably have heard about some of the organizations he's co-founded (Moz, Inbound.org) or seen his Whiteboard Friday lectures. Or maybe you've heard of the acronym "TAGFEE," one he and Moz cohorts created to explain their code of conduct: Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional.

    Recently, Rand hosted an Ask Me Anything session on Inbound.org, and it was like a Whiteboard Friday on steroids.

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    10 User Generated Content Campaigns That Actually Worked

    By Eric Siu

    Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! There is an option for burned out business owners, and that’s user generated content. This technique, in conjunction with the growth of popular social media websites, allows modern businesses to delegate some of these brand-building responsibilities to an unlikely voice -- their customer.

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    The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing

    By Laura @Pistachio Fitton

    While you've probably seen the hashtags #throwbackthursday and #TBT thrown around, you might not have tried using them much. Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right.

    To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.

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    4 Quick Tips for Creating Content for Nonprofit Personas

    By Erin Koslosky

    A lot of nonprofits have call-to-actions to “Donate Now,” “Volunteer Now,” and “Contact Us,” which they need. Do you also have downloadable content you can offer? Potential donors need to be educated about the cause, your organization, and how they can help make a difference. Likewise, volunteers need to be educated about the cause, and will likely need more content and materials around preparing to be a volunteer, such as a guide to how they can be mentally and physically prepared. Here are four quick tips to help you create content for your nonprofit. 

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    4 Essential Tips for Navigating the Content Planning Roadmap

    By Erica Tiffany

    What makes for a successful family road trip? Some may argue that it’s a solid mix of entertainment and snack packs, but many seasoned vacationers know that in order to arrive at their destination unscathed, they need to pinpoint their exact route, find the right vehicle, fill up the gas tank, and double check their emergency toolbox before they can even think about hitting the open road.

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    Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

    By Victoria Young

    In the shifting sands of SEO, there’s one constant: It’s much better to top the SERPs than it is to rank on page two. How much better? Nearly 800% better.

    And, as you’ll see in the tables below, when it comes to ranking in search, publications -- that is, actual news sites -- still do it best. The inbound marketing movement, however, has helped bridge the gap that divides brands and publications.

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    5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]

    By Erik Devaney

    Despite the spattering of headlines that have popped up over the past couple years proclaiming "infographics are dead," infographics are, in fact, alive and well.

    We just checked -- they're totally healthy. I mean, there are a lot of them, but when marketers spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences, they're still finding success.

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    How to Subscribe to a Podcast on Your Phone & Computer

    By Dave Gerhardt

    Podcasts: You know they're becoming more and more popular by the day, and you want to join in on the fun. Maybe you're finally catching up on NPR's smash hit, Serial. Maybe you want to find something to help make your commute a little more enjoyable. Maybe you need to do some podcast research to help your company get their own up and running.

    Regardless of why you want to jump on this new trend, the truth is that it can be tricky to figure out how to keep up with all of your favorite shows on all of your favorite devices.

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    Copywriting Lessons From Companies Doing It Right

    By Patrick Armitage


    The written word’s been getting written off lately. SnapChat, Instagram, Pinterest, infographics, emojis, and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. We’ve become enamored with the idea that showing, rather than telling, provides a better brand experience.

    But the backbone of successfully using these newfangled channels starts with a brand vision well-articulated through strong copy.

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    A Data-Driven Guide to Writing Better Headlines [Free Ebook]

    By Brittany Leaning

    A captivating title is your first (and maybe only) chance to grab your target audience’s attention and draw them toward your content. But titles shouldn’t be created based on what feels right or what sounds cool -- it's much more effective to let data guide your title creation decisions.

    That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines.

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    7 Ways to Speed Up Your Content Creation

    By Aaron Agius

    These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns.

    But the trick with content marketing is that it's a long game. Successful content marketing teams don't just write a couple of blog posts and expect their traffic to skyrocket -- it can take months to build a backlog of great, search-friendly content.

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    9 Things Great Writers Do Every Day

    By Neil Patel

    You’re a writer, a content creator. People expect you to churn out really good, really engaging, and really awesome content.

    What they don’t realize is that it takes some serious effort to create great stuff. That article that is so easy for them to read is actually really difficult for you to write.

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    Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing

    By Caitlin McDonnell Struhs

    The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. So they're bidding farewell to the days of static brochure-ware websites. From Coca-Cola to the American Institute of Architects, organizations realize that a community of educated and passionate members is an incredible source of trusted, user-generated content and opinions.

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    How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates]

    By Anum Hussain

    At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with ... my dad.

    Flash forward to today. I've swapped my colored construction paper and yarn for PowerPoint and InDesign. I've replaced my dad with marketing experts and influencers. Well, sort of. And week after week, I have the satisfaction of publishing ebooks.

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    Do You Really Need That Exclamation Point? [Flowchart]

    By Beth Dunn

    Writing for the web isn't easy. Sure, you want to get your point across. That's a given.

    But what you really want is to spark people's interest, engage their emotions, maybe even generate some real excitement about the stuff you're writing about. Heck, you're excited about it. Is it so much to ask that others might get excited, too?

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    9 Ways to Recycle Your Blog Posts Into Other Content Formats

    By Will Blunt

    Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it's got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming. 

    The answer to this challenge isn’t to write more frequent, lower quality blog posts. Quite the opposite. You need to dedicate more time to researching and write the best and most engaging content you can.

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    15 Important Ways to Use Case Studies in Your Marketing

    By Siobhán McGinty

    When you're thinking about investing in a product or service, what's the first thing you do?

    Usually, it’s one or both of the following: You'll likely ask your friends whether they've tried the product or service, and if they have, whether they would recommend it. You'll also probably do some online research to see what others are saying about said product or service. Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision.

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    The Essential Guide to Creating Case Studies [Free Template]

    By Rachael O'Higgins


    Nowadays, reviews are more important than ever -- 9 out of 10 people are looking at online product reviews and posts on social networks before making a purchasing decision. Do you have a plan in place to take advantage of this trend?

    Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical. 

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    Getting Started With Content Marketing: 9 Takeaways From One Company's Experience

    By Gal Rimon

    When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new business approach, we were a little hesitant to implement it ourselves.

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    How to Find Accurate and Compelling Data

    By Ross Crooks

    No matter your message, including data to support your claims enhances the validity and impact of whatever you are communicating -- but only if your data comes from a reliable source. Too often, individuals cherry pick data from a variety of ... let’s say “questionable” sources, cobbling together a few statistics that are incomplete -- or worse, completely irrelevant.

    Whether you’re communicating to your boss or your consumer, all data starts with a good data source.

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    How to Write a Press Release [Free Template + Sample]

    By Hannah Fleishman

    When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company's public relations strategy, being old school isn't advantageous for your business or your brand. 

    Ten years ago, people still relied on morning papers for news. Today, the vast majority of your company's customers and prospects scan headlines on Twitter or see what’s hot in their Facebook feed.

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    How to Give a Bad Infographic a Makeover [Infographic]

    By Lindsay Kolowich

    Given the popularity and effectiveness of visual content for marketing, it's no surprise that today's marketers are creating more and more infographics. They're a more enjoyable way of digesting statistics, data sets, and timelines, and they can drive more traffic and engagement than plain text.

    Even though there are a lot of good infographics out there, there are still a ton of bad infographics out there, too.

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    21 Free Design Tools for Marketers on a Budget

    By Rosalia Cefalu

    They say you shouldn't judge a book by its cover, but let's be honest ... a pretty cover doesn’t hurt when it comes to your marketing. That’s why -- whether you're creating lead generation content, social media content, calls-to-action, or infographics -- your marketing materials should always be as visually appealing as possible.

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    Out of Ideas? 8 Great Places to Find Inspiration on the Internet

    By Jacqueline Zenn

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    If you're a designer or work in some creative capacity and are looking for visual inspiration, there are thousands of websites and resources for where you can find creative inspiration online -- design round-ups, listicles, and so on.

    ... But what if you're looking for inspiration applicable to your daily work life? Here are some places where you can find real inspiration that'll help get you excited to go to work on days when you don’t even want to get out of bed.

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    An Overview of the Major Google Algorithm Updates of 2014

    By Lindsay Kolowich

    Inbound marketers are constantly on alert for changes in Google's ever-evolving algorithm ... but that doesn't mean we don't miss one every now and then. The combination of frequent algorithm updates and a busy workload means that sometimes a critical update gets lost in the sauce.

    To make sure you're fully up to date on the latest major changes in SEO, we've compiled a full list of the most important Google algorithm updates from 2014.

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    5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers

    By Alex Whitney

    If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. It’s a good start to have a pop-up blog subscription or “5% off your first purchase” offer, but is this type of disruptive offer really compelling? The short answer is no.

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    Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014

    By Corey Eridon

    The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns. And while the OED hasn't been as liberal with their additions as the Oxford Dictionaries -- you won't find words and phrases like "hot mess," "adorbs," or "neckbeard" -- they've still managed to stay remarkably "with the times" without sacrificing timelessness. 

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    Should I Gate This Content? [Flowchart]

    By Joe Chernov

    We marketers seem to like rules. (And when none exist, we'll settle for guidelines.) Those of us who write about the marketing space appear to recognize this tendency, which is why you'll find so many benchmarking reports, how-to articles, and definitive lists for marketers.

    Some challenges, however, are too nuanced for a binary best practice.

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    14 Witty Jokes for the Grammar Nerd in Your Life

    By Lindsay Kolowich

    Have you ever cringed at a "Got Milk?" ad? Feel a strange sense of pride when you find a typo in a reputable book? Did you secretly (or not-so-secretly) love making syntax trees in school?

    Then you might just love these grammar jokes as much as we do. Here are a few of our favorites -- share yours with us in the comment section! 

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    How to Create Exciting Content for a Boring Industry

    By Brianne Rush

    As I interview new candidates for content marketing positions on my team, there is one question I feel necessary to ask: “How will you handle writing for B2B accounts?” What I am really asking is, “Are you OK writing for what may be considered boring topics, and how will you make each piece interesting?”

    The truth is, I don’t want to hire someone who will become bored or overwhelmed by the topics we most often write about and jump ship just months after joining the team. The candidates I gravitate toward are the ones who have answers like, “To me, there are no boring topics. It is all about understanding what type of content the audience wants and giving it to them. I know how to sniff out a story, which makes any topic interesting.” Agreed!

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    How to Track Content ROI: A Step-by-Step Guide

    By Aaron Agius

    There’s no doubt that content marketing can boost your brand awareness and improve public sentiment towards your company and its product offerings. 

    But for you to really make an impact on your business, you need to know whether you’re getting a good bang for your marketing buck -- and that means you need to figure out how much you're affecting the business' bottom line.

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